C.S.Gowtham Chakravarthy Assistant Professor · broadcast quality video, distance learning, and video -on -demand. And because DSL Internet Service sends d ata and voice over the

“A STUDY ON SCOPE OF AIRTEL BROADBAND”

C.S.Gowtham Chakravarthy1, Sandip kumar singh

2

Assistant Professor1, Student

2, Department of Management Studies

1,2

BIST, BIHER, Bharath University, Chennai

[email protected]

1.INTRODUCTION

Broadband refers to telecommunication that provides multiple channels of data over a single

communications medium, typically using some form of frequency or wave division multiplexing.

Broadband access is a vehicle that allows the delivery of an entirely new breed of media

services and communications-oriented applications. In the long run, it is these new services and

applications that will differentiate broadband from dial-up Internet access and give consumers a

reason for subscribing to broadband. Audio and video are the obvious cornerstones of this

coming high-speed revolution. Speedy connections coupled with always-on access will improve

the consumer multimedia experience and change the types of business models that are viable in

the interactive marketplace[1-2]. As use of broadband grows to more than 20 million subscribers

by 2004, traditional media companies may uncover opportunities for growth and acquisition in

these alternative content categories enabled by the high-speed Internet. Broadband will not

replace traditional media formats as they exist today. But it will emerge as a new source of

fragmentation, siphoning off enough listeners and viewers to affect established media entities

and their long-term growth[3-6].

Federal Full broadband lines are lines with information carrying capability in excess of 200

Kbps in both directions, simultaneously. One-way broadband lines are lines with information

carrying capacity in excess of 200 Kbps in one direction (typically downstream) and less than or

equal to 200 Kbps in the other direction (typically upstream).

1.1 OBJECTIVE OF THE STUDY

Primary Objective :

To ascertain customer preferences of airtel broadband services

To analyze the customer opinion and satisfaction with specific reference to airtel

broadband

International Journal of Pure and Applied MathematicsVolume 119 No. 12 2018, 4093-4111ISSN: 1314-3395 (on-line version)url: http://www.ijpam.euSpecial Issue ijpam.eu

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Secondary Objective :

To suggest some guidelines to airtel broadband in order to provide better focused service

To determine the status of brand awareness & brand loyalty in order to conclude about

brand equity

To learn about the brand attributes & their preferences in airtel[43-45]

1.2 SCOPE OF STUDY

This research study is useful for AIRTEL to understand the expectations and

requirements of customers to serve them in better way.

The respondents from siwan (bihar) taken for the study.

The Study helps to understand customer behahiour.

To find various factors that causes the dissatisfaction to the customer and

overcome those by better strategy[7-9].

1.3 LIMITATIONS OF THE STUDY

Study has been conducted only in few areas of siwan

For few questions researcher was not able to get proper response which are as

follows :-

Time was not sufficient to conduct detailed study.

Most of company is reluctant to disclose their confidential data regarding their sales

promotion activities as well as upcoming add campaigns.

For few questions researcher was not able to get proper response which are as

follows:

i. Chances of Switching.

ii. Reason for Switching.

iii. Monthly Income.

1.4 RESEARCH METHODOLOGY

International Journal of Pure and Applied Mathematics Special Issue

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Research is a scientific & Systematic search for pertinent information research methodology is a

way to systematically solve the research problem, it may be understood as a science of studying

how to research is done scientifically[10-14].

Potential market is tried to be find out by every organization who is going to introduce a new

product or service for a city or town. With knowing the scope of the product or service in the

market is quit difficult for any organization to lead or to just and in the market. For knowing the

view of the market one must have to know the view of a customer about the product or service

and to introduce your product or service in a better way by finding and removing all the short

coming of the product or services.

An organisation has to actually know what a customer is demanding and which is best suitable

for the organization. This is what I have tried to know by this research.

RESEARCH DESIGN

The research design in this case is descriptive research design it requires surveys and fact

finding enquiries of different kind. The major purpose of descriptive research is description

of the state of affairs as it exits at present.

Methods of data collection

Collection of primary data

Phone users

Govt. and Pvt. Offices

Collection of secondary data

Company booklet

Magazines

WWW.bharti.com

Leaflets

Research used -- Exploratory research

Type of data -- Primary & secondary data

Sample design -- Simple random sample


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No. of sample -- 200

Charts used -- Pie , bar, line……………


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REVIEW OF LITERATURE

Airtel Broadband is powered by DSL technology.

DSL provides blazing-fast, secure Internet access and can be delivered to both homes and to

businesses. Delivered right through a regular telephone line, data rates can vary from 128Kb to

8Mb per second depending on the type and cost of the service. DSL can be delivered to both

homes and to businesses[15-18].

Digital Subscriber Line (DSL) technology provides instant Internet and network access at speeds

up to 50 times faster than a 28.8Kbps modem on a standard analog phone line. There are no dial-

up delays, no busy signals. What used to take minutes or hours to download will take just

seconds or minutes.

With DSL Internet Service you can download graphics-heavy files, large documents, software,

photos, email attachments, and more, instantly. It's perfect for real-time interactive multimedia,

broadcast quality video, distance learning, and video-on-demand. And because DSL Internet

Service sends data and voice over the same line[39-42], you can talk on the phone while you are

Online.

It's also a service that you don't have to dial into. Just turn on your PC, open a browser, and

you're ready to surf. (No more hearing those annoying beeps and tones, then waiting to be

connected. You're always connected whenever you wish to). Beyond Internet access, DSL also

has the ability to carry additional phone lines and entertainment services using the same pair of

wires[19-22].

THE POWER OF AIRTEL BROAD BAND

It's not just enough to have an Internet connection at home or at work; today is all about going

hi-tech with a digital connection that lives up to its name.

Surf uninterrupted... downloads MP3s... Send or receive large data files on a lightening fast,

secure, reliable Internet connection right through your regular telephone line! Here's what Airtel

Broadband guarantees:

1. Power Surfing


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Whether it is connecting to the net, surfing or downloading heavy files, high-speed Internet

access changes your Internet experience. With speeds of up to 512 kbps (@work) and 128

kbps (@home), it's the most advanced broadband experience in India.

2. Reliable and Secure

The Airtel Broadband infrastructure and end-to-end digital network of underground copper

cable lines ensure an extremely robust connection that eliminate the risk of damage and

guarantee a wholly reliable Internet connection. Further, superior server technology and a

dedicated port provide total security to data storage and information exchange through the

Internet[23-27].

3. Scalable

Airtel Broadband offers you a wide range of tariff plan packages that suit your needs; with

the flexibility to scale up your connections as your needs and your business grow. The ease

of upgradation and the price-performance value in each package makes a Airtel Broadband

connection sound business sense.

4. Instant Connectivity

An always-on Airtel Broadband connection means that the Internet is instantly available

anytime on your desktop. No more modem connections that seem to take forever. No more

busy signals and no more sharing of bandwidth with an invisible population[28-33].

5. High on value, low on cost

At a speed of up to 512 kbps, the internet connection of Airtel DSL is approximately 300

times faster than 24.4 Kbps modems, 100 times faster than 56 Kbps modems and 70 times

faster than 128 Kbps ISDN. It comes with two built-in static IP addresses to facilitate

scalability. You can configure your own mail or web server or even your own mail domain

without adding any significant burden to your capital expenditure.

Airtel Broadband packages are available for as low as Rs 200/- and the package starts at Rs.

2495/

6. Customer Support


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We promise a 24 x 7 customer support service. We try to live up to this promise and realize

that the best intentions are sometimes unfulfilled. To help us serve you even better, we look

forward to your feedback. Your suggestions for improvement, brickbats and even an

occasional bouquet, will only help us realize our promise for the Airtel Broadband Helpline

number in your City[34-38].

7. Talk 'n' Surf

With Airtel Broadband users can talk and surf the internet at the same time, via a single

telephone line. An Airtel Broadband connection does not block existing telephone lines and

allows one family member to use the phone while another surfs the net. No more missed calls

and no more fights!

FINDING AND ANALYSIS

5.1 How many User’s of Telecome services

Sample Size=200

Category Users

Land Line 30 %

Mobile 55 %

Internet 15 %


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INTERPRETATION:- From the above chart and table it is clear that 55% users want to

use mobile only for talking. There are more users of airtel broadband in comparison to

internet.

5.2 Satisfied Vs Unsatisfied Customer

Category Users

Unsatisfied 30 %

Satisfied 70 %

INTERPRETATION:- From the above chart it is clear that 70% customers are satisfied

because of good customer service in comparison to unsatisfied customer

5.3 Reason of Unsatisfaction

Category Users

Billing 45 %

Technical 35 %

Service 10 %

Other 10 %


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INTERPRETATION:- It is clear that more customers are unsatisfied because of as the

chart depicts , customers are unsatisfied mainly due to billing procedure (45%) and least

with services (10%)


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5.4 Different mode of Internet using

Category Users

Landline 25 %

Broadband 45 %

Mobile 30 %

INTERPRETATION:- As the chart depicts internet user of airtel broadband (45%) least is

landline user (25%).


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5.5 Classification of Customer According to their Monthly income

Category Users

Above 5,000 40 %

Above 3,000 30 %

Above 1,500 20 %

Above 500 10 %

INTERPRETATION:- From the above chart it is clear that customers having more than

5,000 income are more no. of users.

5.6 Users Using more then one connection

Category Users

Gove. Offices 15 %

Pvt. Offices 45 %


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Professional 40 %

INTERPRETATION:- From the above interpretation it is clear that 45% users of Pvt.

Offices are using more than one connection in comparison to 40% users of Provessionals.


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5.7 Users of both landline & Internet

Category Users

Gove. Offices 10 %

Pvt. Offices 25 %

customer 20 %

p.c.o & cyber cafe 45%

INTERPRETATION:- Here PCO and Cyber cafe are using more connection of both

landline and internet in comparison to other users.

CONCLUSION AND SUGGESTIONS

Proper fieldwork is to be done to know the potential market.

Proper training should be conducted regularly.

Frequency and timing of training should be increase.

There should be proper arrangement of demo and practical training.

Airtel should provide clear picture before the launching of broadband and landline

services in the city.

Airtel should have facility of booking a connection online.


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No doubt that Airtel is the best mobile service provider due to its wide and vast network

but in case of landline there is a strong competitor, which is B.S.N.L because it has

already its network in all over the country. So Airtel have to also increase their network

as soon as they can.

Tariff structure should be clear that everybody could understand their schemes and

offers.

Proper advertisements have to be done before their launching.

Airtel should try to improve their services with time and make promise come true.

The SWOT analysis shows the competitive strategy of Airtel especially in widening its

networks, continuous up gradation of technology (Fine wire by i-flex) its specific

geographical(Rural Area),demographical strategy will bring to serve as a best communication

industry in India.

The Competitor Analysis shows that it has to focus more to increase its Distributors. The

percentage of broadband and landline user’s ratios are very good relative to its competitors.

The survey throws light on various Issues that the customer faces in the market.

Analyzing the findings it can be said that good customer relationship raises awareness among the

people. There are tough competitions and thus there exists a lot of room to improve so as to

become the market leader from all aspects. The only thing is the making of and implementation

of the proper strategy in the best effective way. By understanding the steps of competitors before

they were implemented is the way lead to the market.

The Airtel Company believes in adopting and adhering to the best corporate governance

practices and continuously benchmarking itself against each such practices in the industry. The

airtel understands and respects its fiduciary role and responsibility to the customers and strives

hard to meet their expectations. I believe that the best board practices. Transparent disclosures

and shareholder empowerment are necessary for creating shareholder value. The cardinal

principles such as independence, Accountability, responsibility, transparency, fair and timely

disclosures and credibility serve as the means for implementing the philosophy of corporate

governance in letter and in spirit. The airtel employees are very friendly among their coordinates

and also to their customers.


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C.S.Gowtham Chakravarthy Assistant Professor · broadcast quality video, distance learning, and video -on -demand. And because DSL Internet Service sends d ata and voice over the

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