Life Cycle Management Navigator: 14_PR_CR 1 CSCP, UNEP, WBCSD, WI, InWEnt, UEAP ME The Life Cycle Management Navigator Corporate Reporting Training Session 14
Life Cycle Management Navigator: 14_PR_CR 1 CSCP, UNEP, WBCSD, WI, InWEnt, UEAP ME
The Life Cycle Management NavigatorCorporate Reporting
Training Session 14
Life Cycle Management Navigator: 14_PR_CR 2 CSCP, UNEP, WBCSD, WI, InWEnt, UEAP ME
Corporate ReportingWhat is CR?
What?
A good report will include a
• Life cycle policy,
• performance data for key environmental and social impacts and
• targets for improving performance in the future.
Corporate reporting is the publication of information on how an organisation is managing life cycle issues.
Corporate reporting is the publication of information on how an organisation is managing life cycle issues.
Life Cycle Management Navigator: 14_PR_CR 3 CSCP, UNEP, WBCSD, WI, InWEnt, UEAP ME
Corporate ReportingAreas of Application
Where?
How to report is up to you –
make it clear, honest and informative.
Meaningful corporate reporting should be
a part of an effective communication strategy
and not just a public relations exercise.
Meaningful corporate reporting should be
a part of an effective communication strategy
and not just a public relations exercise.
Life Cycle Management Navigator: 14_PR_CR 4 CSCP, UNEP, WBCSD, WI, InWEnt, UEAP ME
Corporate ReportingBenefits
Why?
Producing a report on life cycle policies and performance can
• improve your organisation's reputation;
• aid communication with a wide variety of stakeholders;
• play a major role in improving your management of risk;
• help you to identify opportunities for savings in resources used
and operating costs.
Life Cycle Management Navigator: 14_PR_CR 5 CSCP, UNEP, WBCSD, WI, InWEnt, UEAP ME
Corporate ReportingBenefits
Why?
Communicating to your stakeholders is important to
• show your lenders, investors and insurers that you have your house in order, and that your business will prosper by acting to reduce risks and minimise future liabilities;
• demonstrate to regulators and government you are complying with the law - tell us before we ask;
• keep your customers' loyalty by showing them you are listening and responding to their concerns and needs;
• build the trust of the local community and neighbours; this will make it easier for you to expand and operate;
• boost employees' morale by getting them involved, by giving them responsibility;
• inform journalists and pressure groups - manage the flow of information by reporting in your own words, rather than wait for someone to do it in theirs.
Life Cycle Management Navigator: 14_PR_CR 6 CSCP, UNEP, WBCSD, WI, InWEnt, UEAP ME
Corporate ReportingLinkage between Reporting & Management Processes
What?
ManagementProcess
1.Objectives
2. Planning3. Activities
4. Follow-up/Appraisal
5. Review /Learning
ReportingProcess
1. Objectives
2. Planning3. Report
construction
4. Reportdistribution
5. Feedbackanalysis
Life Cycle Management Navigator: 14_PR_CR 7 CSCP, UNEP, WBCSD, WI, InWEnt, UEAP ME
Corporate ReportingPathways
How?
Global Reporting Initiativeadapted to SMEs
• What is Pathways?
• Who is Pathways for?
• Why report?
• How to report - 5 easy phases
Life Cycle Management Navigator: 14_PR_CR 8 CSCP, UNEP, WBCSD, WI, InWEnt, UEAP ME
Corporate ReportingPathways - 5 Easy Phases
How?
Phase 1 - PreparePlan your GRI sustainability reporting process
• Imagine your organisation‘s GRI sustainability report• Develop an action plan• Hold a kick-off meeting
Phase 2 - ConnectTalk and listen
• Identify stakeholders• Prioritize stakeholders• Dialogue stakeholders
Life Cycle Management Navigator: 14_PR_CR 9 CSCP, UNEP, WBCSD, WI, InWEnt, UEAP ME
Corporate ReportingPathways - 5 Easy Phases
How?
Phase 3 - DefineFocus your efforts
• Select issues for action and report• Write a recommendation• Decide on report content• Discuss and set goals• Check internal prodedures and make changes
Life Cycle Management Navigator: 14_PR_CR 10 CSCP, UNEP, WBCSD, WI, InWEnt, UEAP ME
Corporate ReportingPathways - 5 Easy Phases
How?
Phase 4 - MonitorBuild your report
• Check process and monitor activities• Ensure quality of information• Follow-up
Phase 5 - ReportCheck and communicate
• Choose the best way to communicate• Write the report• Finalize the report• Launch the report• Prepare for the next cycle
Life Cycle Management Navigator: 14_PR_CR 11 CSCP, UNEP, WBCSD, WI, InWEnt, UEAP ME
Corporate ReportingPathways - 5 Easy Phases
How?
• Imagine your organisation‘s GRI sustainability report• Develop an action plan• Hold a kick-off meeting
Phase 1
• Check process and monitor activities• Ensure quality of information• Follow-up
• Choose the best way to communicate
• Write the report• Finalize the report• Launch the report• Prepare for the next cycle • Identify stakeholders
• Prioritize stakeholders• Dialogue stakeholders
• Select issues for action and report• Write a recommendation• Decide on report content• Discuss and set goals• Check internal prodedures and make
changes
Phase 2
Phase 3Phase 4
Phase 5
Life Cycle Management Navigator: 14_PR_CR 12 CSCP, UNEP, WBCSD, WI, InWEnt, UEAP ME
Corporate ReportingAbout GRI
How?
“Sustainability reporting helps to showcase your company’s environmental, social and economic performance which, in turn,
will enhance the reputation of your business.”
Chris Lee,
Australian Ethical Investment Limited (38 employees).
“Sustainability reporting helps to showcase your company’s environmental, social and economic performance which, in turn,
will enhance the reputation of your business.”
Chris Lee,
Australian Ethical Investment Limited (38 employees).Source: www.globalreporting.org
Life Cycle Management Navigator: 14_PR_CR 13 CSCP, UNEP, WBCSD, WI, InWEnt, UEAP ME
Corporate ReportingMeeting Audience‘s Needs of an SME
How?
• What do specific audiences want from your company?
• What is the goal and the added value of reporting?
• What is the risk of reporting or not reporting an information ?
• What is the best way of communicating the report, e.g. printed or online?
• Should a company use benchmarks to other SMEs?
• Should the information be verified by an independent third party?
• Are there any important issues influencing the eco-efficiency of the company‘s performance, e.g. a special geographical position or changing technologies?
Source: WBCSD, 2000, Measuring eco-efficiency
Life Cycle Management Navigator: 14_PR_CR 14 CSCP, UNEP, WBCSD, WI, InWEnt, UEAP ME
Corporate ReportingEnvironmental Product Declaration
How?
Source: www.dantes.infoImrell, Sanne, 2003, EPD - Key to interpretation
It contains well-structured and quantitative data, e.g. on• raw material acquisition • energy use and efficiency• content of materials and chemical substances • emissions to air, soil and water• waste generation• product and company information
Environmental Product Declaration is a document form of reporting.
It can e.g. have the form of a little report or information sheet hanging on the shelf where the product is sold.
Environmental Product Declaration is a document form of reporting.
It can e.g. have the form of a little report or information sheet hanging on the shelf where the product is sold.
Life Cycle Management Navigator: 14_PR_CR 15 CSCP, UNEP, WBCSD, WI, InWEnt, UEAP ME
Corporate ReportingTips for Action!
Tips
• To start up: Use readily available information first to provide simple indicators.
• Report the good and the bad news. Explain why targets were not met and what you plan to do to meet them in the future.
• Build your credibility and reputation by being honest and thinking ahead.
• The content should be clearly designed. It should be accurate, not misleading, and understandable to the reader.