CS410 Blue Team Feasibility Presentation March 18, 2010 nutriPe solution that will help you to organize your proper diet.

CS410 Blue TeamFeasibility Presentation

March 18, 2010

nutriPesolution that will help you to organize

your proper diet

March 18, 2010Blue Team - nutriPe2

Olga BerketovaProject Manager

Software Specialist

Cole DavisWeb Developer

Software SpecialistDatabase Specialist

Adrian OstolskiDocumentation

SpecialistMarketing Specialist

John HoffmannFinancial SpecialistDatabase Specialist

Benjamin RattzRisk Analyst

Web Developer

Erik LavenderDatabase SpecialistMarketing Specialist

Professor LeoHealth Sciences

ExpertCollege of Health

Sciences

Professor Levinstein

Database ExpertCollege of Sciences

Blue Team Members

Outline


Problem Problem characteristics Current process flow Proposed solution: nutriPe Solution characteristics Modified process flow Solution components Market analysis Cost summary Risks Conclusion

What are we going to eat?


We are going to eat…


because

Problem


Getting daily nutrients necessary to maintain a good health and organizing proper diets is

problematic due to lack of knowledge.

Characteristics: Lack of knowledge about

Healthy dietsUnhealthy diets and its effects

Food variety

Need for special diets

Eating patterns


USDA Healthy Eating Index

Poor diets16%

Good diets10%

Need improvement

diets74%

Diets are out of balance


Does not get enough calcium, potassium, fiber, magnesium, and vitamins A, C and E

Gets too many calories and too much trans fat, saturated fat, cholesterol, added sugars and salt

Average American

USDA Dietary Guidelines

Where are consumer diets out of balance?



Where are consumer diets out of balance?


Percentage change needed to meet USDA recommendations


Lack of knowledge about healthy diets


Food Marketing Institute Data

Lack of knowledge aboutunhealthy diets and its effects


% of adults unaware about the link between unhealthy diets and health problems

World Cancer Research Fund Heart Foundation and Cancer Research

Food variety


American Journal of Clinical Nutrition

Need for special diets


% of affected

Americans

Deficiency disease/ cumulative effects

on nutrition

Causes/ nutrient(s) lacking

70% Osteomalacia Lacking calcium and vitamin D

64% Obesity/Overweight Overeating

30% Iron deficiency Lacking iron

26% Cardiovascular disease

Excessive amounts of saturated fats

10% Goiter Iodine

7.8% Type 2 diabetes Overeating/obesity

4.5% Osteoporosis Lacking calcium, Vitamin D, phosphorus,

magnesium, & fluoride

Ruth A. Roth, Nutrition & Diet Therapy


Current Process Flow

Needs to eat or buy

food

Checks kitchen

Decides what they

want

Makes grocery list

Eats unhealthy

or unwanted

food

Develops diseases or death

Goal


Provide regular customers who are interested in eating healthy with a meal planning tool that

will allow them to consume needed daily nutrients and to organize proper diets

Solution: nutriPe


nutriPe will facilitate individuals to eat healthier by empowering them with the

proper tools: authoritative, nutritional advice based on specific profile preferences and

values, healthy recipes with instructions and nutritional content calculators, and effective, efficient shopping lists to acquire all of the necessary ingredients to fix the right meal,

the right way, every time

Objectives


Build a robust databaseObtain USDA databasesDatabase integrationAlgorithm developmentDevelop UI softwareMarket product

Solution characteristics



Modified Process FlowNeeds to

eat or buy food

Checks NutriPe

NutriPe makes a

grocery list

Eats healthy

food

Lives a healthier

life

NutriPe gives

recipe for healthy

food

nutriPe will provide


Recommendations on nutritionRecommendations on a variety of foods Food combining recommendationsHealthy recipesShopping listFood tracking

nutriPe primary and secondary tasks

Primary tasks Secondary tasks


Satisfy needs of customers who do not require special diets

Recommend nutritionRecommend a variety

of foodsProvide food combining

guidelinesOffer healthy recipesOffer shopping list

based on selected recipes

Satisfy needs of customers who require special diets

Provide shopping list based on

- selected recipes - time of the year - locationFood tracking

nutriPe will not


Check the accuracy of inputted customer information

Treat diseasesBe marketed as a weight loss solutionTest what customer learned from the

produced reportsHave an option to purchase food onlineGuarantee the amount of calories of

prepared mealsControl serving size

Major component diagram


nutriPe recommendations on nutritionProcess flow


Customer Profile

Gender: FemaleAge: 26Activity Level: Active

nutriPe report Calorie Level: 2,400 Fruits: 2 cups Vegetables: 3 cups Grains: 8 oz Meat and Beans: 6.5 oz Milk: 3 cups Oil: 7 tsp Discretionary Calorie Allowance: 362

Search database to find out the estimated

calorie level and calorie needs based on customer profile

Customer Profile

Gender:Age:Activity Level:

USDA Calorie Level &

Calorie Needs Database

Estimated calorie level and calorie needs

Search database to find a variety of foods based on previously calculated calorie level and calorie

needs report

USDA National Nutrient Database

Variety of Foods Report

Compare the produced variety of

foods report with the food combining

guidelines and output recommendations on how the foods should

be combined and eaten

Food Combining Guidelines

Variety of Foods Report

with recommendati

ons on food combinations

based on customer’s

calorie needs and calorie

level

nutriPe

nutriPe recommendations on a variety of foodsProcess flow



calorie level and calorie needs based on customer profile

Customer

ProfileGender:Age:Activity Level:




Search database to find recipes based on previously calculated

calorie level and calorie needs report, available ingredients

and customer preferences

USDA Database of

Recipes Submitted by Nutrition and

Health Professionals

List of Recipes

Compare the produced list of recipes with the

food combining guidelines and output the

list of recipes with recommendations on

how the foods should be combined and eaten for

the best results


List of Recipes with

recommendations on food

combinations based on

customer’s calorie needs and calorie

level, available ingredients and

customer preferences

nutriPe

Chooseavailable

ingredients

Choosepreferenc

es

External Database of Recipes

USDA BasedRecipe

Nutrient Calculator

nutriPe recipe selectionProcess flow



calorie level and calorie needs based on

customer profile

Customer

ProfileGender:Age:Activity Level:




Search database to find recipes based on

previously calculated calorie level and calorie needs report, available

ingredients and customer preferences

USDA Database of

Recipes Submitted by Nutrition and

Health Professionals

List of Recipes

Compare the produced list of recipes with the

food combining guidelines and output the list of recipes with recommendations on how the foods should

be combined and eaten for the best

results


List of Recipes with

recommendations on food

combinations based on

customer’s calorie needs and calorie

level, available ingredients and

customer preferences

nutriPe

Chooseavailableingredien

ts

Choosepreferenc

es

External Database of Recipes

USDA BasedRecipe

Nutrient Calculator

Customer selects recipes

NutriPe generates

shopping list based on

customer’s selected recipes

nutriPe shopping listProcess flow

March 18, 2010Blue Team - nutriPe

28

What does a customer need?


•Internet Connection•Membership

•Paid (Full-featured)•Free (Minimal/Partial-featured)

•Internet Connection•Membership

•Paid (Full-featured)•Free (Minimal/Partial-featured)

Computer (Desktop/Laptop/Netbook)

•PDA•Internet Connection•Platform Restricted

•Windows Mobile•Android•iPhone OS•(future release) PalmOS

•PDA•Internet Connection•Platform Restricted


Mobile Device

•Mobile Phone•Internet Connection•Platform Restricted


•Mobile Phone•Internet Connection•Platform Restricted


Mobile Device

What we need to build and what is available


•Web Application•Mobile Application•Client Stand-Alone Application

•Web Application•Mobile Application•Client Stand-Alone Application

Need to Build From Scratch

•Web Server•SQL Database Server•USDA Databases

•Calorie Level & Calorie Needs Database•National Nutrient Database•Recipes

•Recipe Nutrient Calculator

•Web Server•SQL Database Server•USDA Databases

•Calorie Level & Calorie Needs Database•National Nutrient Database•Recipes

•Recipe Nutrient Calculator

Need That Already Exists

•Co-dependent laterally normalized database reference schema from all databases used

•Co-dependent laterally normalized database reference schema from all databases used

Need to Build From Existing Products

Who are the customers?People who need this solution have a number of problems when

creating a balanced diet. These problems include:

Portion control Craving a particular food component such as sugar or salt Skipped meals Eating too many snacks Lack of time to chart out a healthy balanced diet from week to week

31Blue Team - nutriPe March 18, 2010

Why it mattersUnhealthy diets can lead to:Higher Cholesterol levelsObesitySleep apneaDiabetesHeart diseaseIncreased risk of strokeHigh blood pressureLower lifespanGallbladder disease Increased risk for certain types of cancers

32 Blue Team - nutriPe March 18, 2010

The financial costs


US Department of Health and Human Services

What does the customer currently spend?

Americans spend an average of 6,100$ per year or 12% of their income on food. 1

46 Billion dollars per year are spent on diets. 2

Jenny Craig, a very popular dieting program, customers spend an average of 137 dollars per week compared to the national average of 54 dollars per week. 2


1. US Department of Labor 2. Leah Hoffman and Lacey Rose

Benefits to the customerThe final cost of the product would be a

tiny fraction of what they currently spend on food and diet programs.

Medical costs are the number one reason for declaring bankruptcy. A healthy diet avoids many of the causes for seeking medical treatment.

A greater awareness of what makes a balanced, healthy diet is achieved.

Time is saved planning meals, and making grocery lists.


How the customer saves moneyStep 1, customer

buys our product

Step 2, a healthy diet is given

Step 3, the customer becomes healthier

Step 4, Money is saved through lower healthcare costs


Potential problemsThis solution requires access to the

internet.• Some people, who have a need for this

product, will not have access to it.Though much of the “work” is handled by

this product, the user does still have to take the time to input data.

If ad revenue is generated, how can the customer know for sure that our results are not compromised?


Competition Matrix


Cost to Develop


Cost to Develop nutriPe

Element Cost

Database $100,000

Web Application $15,000

Stand-Alone Application $ 15,000

Mobile Application $5,000

Recipe nutrient calculator FREE

Total $135,000

Cost to Maintain


Element Cost

Database maintenance $10,000

Web/Database hosting $400

User Support scalable

Total $10,400+/mo

What will the customer pay?


Free for users to research nutritional information.

Monthly or yearly fee-based service which provides:• Healthy Recipes• Shopping List• Food tracking• Support

Use of advertisements would lower costs for the user.

What Will the Customer Pay?

What risks must we deal with?In our efforts to introduce nutriPe to the market, there will

be several distinct types of risks that we must either accept or overcome. Problem sectors include:

Customer risksTechnical risksSchedule risksFinancial risksLegal risks


Customer risks

Poor UI designLack of recipesLack of expert approvalPerceived lack of innovationUnacceptable pricing/fees


Technical risks

1

Security risksServer/DB downtimeSoftware, profile glitchesSlow DB access times


Schedule risks

Inability to obtain external DB hosting on time


Financial risks

Fee/income issuesMarket competition Increase in DB hosting prices


Legal risks

External lawsuit – Customers


Risk Matrix

Damage/Impact

Probability

Very Low LowModerat

eHigh

Very High

Very High

High FR2 FR1

Moderate

CR3, CR4 TR1

Low TR4, FR4 SR1, FR3 CR1, CR2

TR2

Very Low CR5 LR2 TR3, LR1


Risk Matrix - KeyFinancial Risk, FR:

1. Grant/fee/income issues

2. Market competition

3. Increase in DB hosting prices

Technical Risk, TR:

1. Security risks

2. Server/DB downtime

3. Software, profile glitches & failures

4. Slow access times

Customer Risk, CR: 1. Bad UI / Difficult to use 2. Lack of regular recipe additions 3. Lack of approval from experts 4. Perceived lack of innovation 5. Pricing/fees Legal Risk, LR: 1. External lawsuit 2. Employee/internal lawsuit

Scheduling Risk, SR: 1. Inability to obtain external DB hosting


What are we going to eat?


We are going to eat…


because

“We are what we eat”


Getting knowledge about daily nutrients necessary to maintain a good health and

organizing proper diets is easy with nutriPe.

Good nutrition is essential for the attainment and maintenance of good health and should

never be neglected.

Team Collaboration


Team Collaboration

References


• http://www.cnpp.usda.gov/HealthyEatingIndex.htm USDA Healthy Eating Index• http://www.cnpp.usda.gov/Publications/DietaryGuidelines/

2005/2005DGPolicyDocument.pdf USDA Dietary Guidelines for Americans• http://www.factsfiguresfuture.com Food Marketing Institute• http://www.nursingtimes.net/whats-new-in-nursing/millions-unaware-that-

unhealthy-diet-increases-cancer-risk/1991181.article World Cancer Research Fund

• http://www.medicalnewstoday.com/articles/139981.php Heart Foundation and Cancer Research

• http://www.diseaseeducation.com/wellness/How_Healthy_People_Stay_Healthy.php American Journal of Clinical Nutrition

• Roth, Ruth A. Nutrition & Diet Therapy• “National Health Expenditures." US Department of Health and Human

Services. 2009. United States Government. 11 Mar, 2010. <http://www.cms.hhs.gov/NationalHealthExpendData/downloads/tables.pdf>.

• “How The Average US Consumer Spends Their Paycheck.” Visualeconomics. April 2009. CreditLoan Network. 12 Mar, 2010. http://www.visualeconomics.com/how-the-average-us-consumer-spends-their-paycheck/.

• Leah Hoffman and Lacey Rose. “Costly calories.” MSNBC.com. April 13, 2005. General Electric. 12 Mar, 2010. http://www.msnbc.msn.com/id/7432448/

•

Appendix


A. Organizational chartB. The current process flow diagramC. The modified process flow diagramD. Functional component diagramE. Process flow for providing recommendations on

nutritionF. Process flow for providing recommendations on a

variety of foodsG. Process flow for providing recipesH. Process flow for providing shopping listI. USDA calorie levels and estimated daily calorie needsJ. Food combining chartK. Competition matrixL. Cost summaryM. Risk matrixN. Risk matrix – key

CS410 Blue Team Feasibility Presentation March 18, 2010 nutriPe solution that will help you to organize your proper diet.

Documents

blue team nutripewe

chart data range

lower right corner of

consumer diets

proper diets

good health

percentage change

trans fat