cs SieA i yt t nal - Experian...Experian FootFall customers are assured of superior collection and auditing of any pedestrian count data and the utmost integrity when it comes to the

Site AnalyticsA sharper view of retail site performance

YOU NEED TO KNOW THE INGREDIENTS OF SUCCESS – SO YOU CAN REPEAT ITWe know it’s tough for retailers out there. A challenging economic climate, fierce competition and consumer price sensitivity means that only those stores responding to the demands of today’s consumer will survive, much less thrive. Success depends on striking the right balance between good customer service and keeping costs under control – at the same time understanding the effect on your store of external factors like public holidays, extreme weather and major events. Historically, the degree to which retailers achieve this goal has been dependent on the expertise and experience of individual store managers. The problem is not a lack of information: as you know only too well, you are deluged with information from numerous disparate sources. In our experience, it is the inability to view this information in context and see patterns over time that has held retailers back… until now.

PINPOINT PRIORITIES FOR ACTION

Site Analytics gives retailers an all-round view of site performance. This groundbreaking, cloud-based service combines information from a wide range of sources to give you an unprecedented 360˚ view of your business, providing immediate operational insight into performance improvement priorities across your entire portfolio.

Built on Experian FootFall’s rich retail heritage in footfall traffic counting and analysis, the software consolidates live data feeds, in near real-time, on the many complex factors that affect store performance. The fully integrated system enables you to view not only footfall figures, but also queue lengths, sales data, staffing levels and costs, promotions in force

and even the prevailing weather conditions to give context to previously bald performance figures.

This powerful operational tool enables your staff at all levels, at head office or on the shop floor, to act quickly to address underperformance and reveals previously unnoticed performance patterns over time.

INFORMATION … WHEN AND HOW YOU WANT IT

When it comes to monitoring performance, you are in total control. You can opt to receive instant alerts to your mobile device when specified performance thresholds are crossed, choose to receive detailed reports via email, or track and interrogate performance at any time of the day or night via a secure web portal and interactive dashboard.

AS INDIVIDUAL AS YOU AND YOUR NEEDS

Site Analytics has been built to accommodate multiple languages and time zones and automatically switches to the preset requirements of users across the globe. Flexible and intuitive to use, the analytics platform is designed for self-administration and customised reporting.

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IMPROVE YOUR CONVERSION RATE AND AVERAGE

TRANSACTION VALUES

IDENTIFY YOUR OPTIMUM RATIO OF

STAFF TO CUSTOMERS

TRACK THE EFFECTIVENESS OF

MARKETING INITIATIVES

IN SHORT, SITE ANALYTICS ENABLES YOU TO…

INCREASE STORE PROFITABILITY AND CUSTOMER SERVICE

UNLOCK LATENT STORE POTENTIAL

REFINE OPERATIONS IN EVERY INCH OF THE STORE

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BOOST BUSINESS PERFORMANCE

INCREASE STORE PROFITABILITY

AND CUSTOMER SERVICE

Numerous diverse factors affect the dynamic retail environment, ranging from store layout and queue

lengths to marketing initiatives and competitor activity. Often it is the small changes that enable stores to make

a big impact over time. Picture your sites increasing sales by just 1% on their worst day of the week simply by making a minor adjustment to the way they operate! Site Analytics helps you spot opportunities for improvement

by highlighting the differences between your good and bad days, replacing hunches with hard facts and

uncovering correlations and trends. In other words, it can inform your decision-making and help you influence

profitability and service levels.

IMPROVE YOUR CONVERSION RATE

Understanding your conversion rate puts store performance in perspective. By looking at historic

trends in context, you can build a picture that tells how many people leave without making a

purchase, identify possible reasons for this and pinpoint whether there are any specific times

when the store can improve. More targeted staff rostering ensures service does not suffer during busy periods, improving the percentage

of shoppers converted to customers. As Site Analytics reports visitor traffic in near real-time,

you will know whether your staff shift change has caused a dip in conversion just an hour after the

event, giving you time to respond.

IDENTIFY YOUR OPTIMUM RATIO OF STAFF TO CUSTOMERSSite Analytics will reveal the point at which the number of staff will deliver the greatest return. This is a finely balanced equation. Adding more staff will increase the conversion rate, items per transaction and average transaction value (ATV), but will it be enough to offset the marginal wage costs? Conversely, reducing the number of staff available to serve customers below a certain level will result in customer service becoming stressed, causing sales and ATV performance to tumble.

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UNLOCK LATENT STORE

POTENTIALIt would be unrealistic to expect

every store to achieve the same level of success: factors such as location and demographics will always have

a fundamental impact on store potential. But, at the same time, you

need to identify those stores with untapped potential. By benchmarking

performance, you can highlight patterns over time and detect even

minor deviations in performance across store types and geographies.

In this way, Site Analytics enables you to pinpoint stores that are ripe for

improvement and flag those that act as a blueprint for best

performance across the brand.

TRACK THE EFFECTIVENESS OF MARKETING

INITIATIVESImagine knowing the impact of a new marketing

campaign within an hour of its launch – discovering whether your morning site traffic was sufficiently

high to meet your end of day sales targets or whether you will need to ramp up sales performance

in the afternoon to compensate for a shortfall.

REFINE OPERATIONS IN EVERY INCH OF THE STORESite Analytics gives you the ability to break down your retail space into key areas, whether that’s a floor, specific department, an entrance or even a particular till. By comparing the various areas – or the same area in other locations – you can assess the impact of every inch of your space on your conversion rate, service levels, revenue and costs. You can then use this highly detailed information to support important operational decisions such as staffing, checkout allocation, stock presentation, store layout and even the timing and siting of promotions.

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HERE ARE JUST SOME OF THE REASONS WHY YOU CAN COUNT ON EXPERIAN FOOTFALL

UNRIVALLED DATA INTEGRITY

Experian has built its $4 billion a year business on the integrity of the data it manages for customers. As a global leader in visitor analytics, Experian FootFall customers are assured of superior collection and auditing of any pedestrian count data and the utmost integrity when it comes to the use and analysis of third party data relating to your site.

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ASSURED DATA SECURITY FOR YOUR PEACE OF MIND

Experian handles millions of items of data on behalf of its clients and its rigorous security framework complies with the international standard ISO 27002. Our workforce undergoes stringent background checks and access to data is strictly controlled. All information is held on secure servers in our state-of-the-art Tier IV data centre, which uses the latest technology and physical security methods to ensure the highest possible levels of data security and resilience.

EXPERT CONSULTANCY ADVICE

Having worked closely with retailers and property managers for over 20 years, Experian FootFall has a deep understanding of the many factors that affect retail and asset performance. We draw on our extensive knowledge and experience to help clients realise the full potential of their sites. As part of the Experian Group, we are able to exploit a broad range of analysis tools including market segmentation and profiling software to identify patterns and opportunities to improve site profitability.

EXPERIAN FOOTFALL: A PARTNER YOU CAN TRUST

You need a partner that’s in business for the long haul. A long-established, financially stable company that won’t give you any nasty surprises. An innovative market leader who invests heavily in continual research and product development to ensure it stays ahead of the game. That’s Experian: a global business that employs more than 15,000 people in over 45 countries worldwide.

FUTURE-PROOF TECHNOLOGY

Site Analytics is built on a robust, resilient technology platform that enables optimum security, integration and performance. It is cloud-based to minimise customers’ support and hosting requirements and eliminate the capital expense of a physical infrastructure.

To take the first step towards gaining new insight into site performance, email [email protected] today to find out how Experian FootFall can help you increase profitability by delivering a sharper view of retail site performance.

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Experian FootFall contact details

Head Office and UK&I T: +44 121 712 1444 [email protected]

Australia and New Zealand T: +61 3 8622 1600 [email protected]

China T: +86 21 5170 3527 [email protected]

France T: +33 1 55 121000 [email protected]

Germany (including Central and Eastern Europe) T: +49 30 2094 7229 [email protected]

Hong Kong T: +852 2839 5337 [email protected]

Italy T: +39 0587 298 315 [email protected]

Poland T: +49 30 2094 7229 [email protected]

Spain & Portugal T: +34 91 640 4490 [email protected] [email protected]

USA T: +1 224 698 8514 [email protected]

© Experian 2012.

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