CS Presents... What I Want For Christmas

Wifi: DigitasLBiPublic Password: ILoveUnicorns #CSpresents

Graham Hodge @whatlofi

Executive Producer, Branded Content

Pulse Films

Dave Bedwood @dbedwood

Creative Director M&C Saatchi

Georgia Barretta @GeorgiaBarretta Design Director Geometry Global

Laura Jordan Bambach @laurajaybee

Creative Partner Mr President

Alfie Spencer Head of Semiotics

Flamingo

Alfie Spencer Head of Semiotics

Flamingo

What I want for Christmas

/ An assumption: creative imagination and informality

/ An assumption: creative imagination and informality

/ A dead end for creativity in informal languages?

/ Formal languages and imagination

/ I want a maths textbook

A gift for advertising?

/ The strategy problem: abstraction

/ Resulting in ‘vignette’ advertising (amongst other ills)

/ The simple solution: ban abstract nouns

/ Producing ‘the strategic copywriter’

/ Using an abstract noun would land you up...

Graham Hodge @whatlofi

Executive Producer Branded Content

Pulse Films

GRAHAM HODGE @what lo f i

WHAT I WANT FOR CHRISTMAS

WHAT I WANT TO GIVE TO ADVERTISING IN 2015

HAPPY HOLIDAYS

Laura Jordan Bambach @laurajaybee

Creative Partner Mr President

09.12.2014

IT’S WHAT?ALREADY?

@ RUMPUS ANIMATION

TIME AND SPACE

A CHILDLIKE SENSE OF WONDER

Georgia Barretta @GeorgiaBarretta Design Director Geometry Global

WANT

Dave Bedwood @dbedwood

Creative Director M&C Saatchi

What would I like for Christmas?

“Use the force Dave”

What should the industry get for Christmas?

7 pairs for £8.99

£40

Enjoy Christmas.

Thanks!