CS 235: User Interface Design October 15 Class Meeting Department of Computer Science San Jose State University Fall 2014 Instructor: Ron Mak www.cs.sjsu.edu/~mak
CS 235: User Interface Design October 15 Class Meeting Department of Computer Science San Jose State University Fall 2014 Instructor: Ron Mak mak.
Jan 12, 2016
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CS 235: User Interface DesignOctober 15 Class Meeting
Department of Computer ScienceSan Jose State University
Fall 2014Instructor: Ron Mak
www.cs.sjsu.edu/~mak
Computer Science Dept.Fall 2014: October 15
CS 235: User Interface Design© R. Mak
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How to Evaluate a User Experience (UX)
Usability testing
Assignment #3 Practice next week
Web analytics_
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Web Analytics
Learn how users interact with your website or mobile app.
Automatically record aspects of users’ behavior.
Combine and transform the behavior into data that can be analyzed._
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Web Analytics, cont’d
Complements usability testing.
Interviews Field observations etc.
Reveals how large groups of users engaged with your website.
Expand the quantifiable aspects of UX from small sample sizes to the entire universe of visitors.
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What is Recorded
Which web pages that a user views.
When the user views each page and in what order.
How the user moves through a website.
How the user got to the website.
Search engine result Link from another website New or returning visitor
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What is Recorded, cont’d
Demographic information about users.
Age Gender Geographic location Interests
Technology
Browser Operating system
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Google Analytics
In widespread use.
Create an account: www.google.com/analytics
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Google Analytics: Tracking Code
Page tagging:Add tracking codeto each page thatyou want to track.
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Google Analytics: Overview
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Google Analytics: Change Time Periods
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Google Analytics: Compare Time Periods
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Google Analytics: Three Key Areas
Audience
Who is visiting the website?
Acquisition
How did they get there?
Behavior
What are they doing?_
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Google Analytics: Audience
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Google Analytics: Audience, cont’d
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Google Analytics: Audience, cont’d
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Google Analytics: Audience, cont’d
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Google Analytics: Acquisition
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Google Analytics: Acquisition, cont’d
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Google Analytics: Acquisition, cont’d
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Google Analytics: Behavior
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Google Analytics: Behavior, cont’d
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Google Analytics: Behavior, cont’d
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Google Analytics: Behavior, cont’d
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Goals and Conversions
Conversion: An action that you want users to take on your website.
Example: Place an order.
Goal conversion rate: The portion of users who have taken a given action.
Goal completions: A count of how many times users took whatever action constitutes a goal.
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Goals and Conversions, cont’d
Every website should have goals.
Measure at least one goal to determine how well the website is serving its users._
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Google Analytics: Goals
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Google Analytics
Live demo!
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