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RESPONDING TO THE EXPERIENCE BIAS
Business Model Innovation:
Matt Hames acrustrategy.com
@mattchames
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Questions > Answers
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Observation + Empathy = Insight
What is it? Why is it? Eureka!
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STRUCTURAL BRAND
INTEGRITY
SUSTAINABLE BUSINESS
MODEL
A STORY THEY WILL
BUY
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STRUCTURAL BRAND
INTEGRITY
SUSTAINABLE BUSINESS
MODEL
A STORY THEY WILL
BUY
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ASPIRATIONAL VISION
STRUCTURAL BRAND
INTEGRITY
RELEVANT VALUE
FOUNDATIONAL VALUES DEFENDABLE
ADVANTAGE
ACTIONABLE PURPOSE
REMARKABLE POSITION
IDEAL CLIENT
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SUSTAINABLE BUSINESS
MODEL
A STORY THEY WILL
BUY
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Written By:
Alexander Osterwalder
& Yves Pigneur
businessmodelalchemist.com
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UNAWARE OUTSOURCER
HOPEFUL
SAVVY
OPTIMIZER
CONSUMER MINDSETS
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A STORY THEY WILL
BUY
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SACRIFICE PRODUCTS/ SERVICES
VALUE CONSIDERATION
Brand Client VALUE EXCHANGE
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RESPONDING TO THE EXPERIENCE BIAS
Business Model Innovation:
Matt Hames [email protected]
acrustrategy.com