UNWRAP OPPORTUNITY An Introduction to CRP 1
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UNWRAP OPPORTUNITY
An Introduction to CRP
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A LITTLE ABOUT US
CRP is a full-service branding and packaging agency that specializes in the art of listening. We see problems as opportunities waiting to be unwrapped. And not just in the physical sense, but in a numbers sense. The impact we have on brands has the power to improve your bottom line and leave a lasting impression.
How do we do this? It all comes back to listening— to everything, from visions and ideas, to market trends and penetration, to goals—big and small. We are problem solvers, not simply order takers. With 35 years of experience in packaging, we've grown to offer solutions related to strategy, budget, operational efficiency and retail deadlines.
We call this type of solution-based thinking “the total package.” It’s what sets us apart and allows us to truly create impactful results measured in improved sales and market penetration.
© CREATIVE RETAIL PACKAGING, INC. // CONFIDENTIAL
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CREATIVE SERVICES
Whether taking your brand to the next level, working alongside your in-house design team, or building your brand from scratch, our design team delivers award-winning creative that supports your company’s mission and vision.
We excel in collaborating with businesses of all sizes, meeting quick, retail-centric deadlines, presenting actionable and realistic design solutions, and working without egos.
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CAPABILITIES
Brand strategy & positioningIdentity/logo developmentPackaging designPrototypingProduction artMerchandise design
Storefront designWeb designMarketing & communicationCopywritingProduct/corporate naming
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PACKAGING
Custom packaging design and development is our core competency—done right, it has the ability to become one of the most powerful manifestations of a brand. With over 35 years of packaging experience, we work directly with factories around the world to bring creative ideas to life, paying close attention to quality, cost, and timelines.
© CREATIVE RETAIL PACKAGING, INC. // CONFIDENTIAL
CAPABILITIES
Structural consultationPackaging program auditsCompetitive analysisMarket trend presentationsMaterial explorationConcept development
3D sampling/prototypingProject managementQuality control standardsInternational sourcingProduction art & pre-flight services
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LOGISTICS
CRP Logistics provides flexibility in an otherwise stringent market. Our boutique approach has served both small and large clients throughout the United States and allows us to focus more closely on your individual needs, without the expensive overhead of larger shipping services.
With three regional distribution centers, we are able to ground ship within two business days to most major metropolitan areas. We also ensure a prompt turnaround of one business day for processing and shipping of all orders.
© CREATIVE RETAIL PACKAGING, INC. // CONFIDENTIAL
CAPABILITIES
Inventory managementCustomized usage reportingCross-docking & special pushesPick, pack, and ship
3rd party fulfillmentDistribution / blind shippingExpress, international, domestic, LTLBest in class customer service
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WAREHOUSE LOCATIONS
WEST COAST745 Coney Island Dr.Sparks, NV 89431
Our Western regional DC is strategically located to serve clients with locations west of the Rockies. From this DC, ground shipping takes one day to San Francisco, two days to Seattle, Las Vegas, Phoenix, Los Angeles and San Diego, and three days to Cheyenne, Wyoming.
EAST COASTOne Solutions WayWaynesboro, Virginia 22980
Strategically located to serve clients with locations in Central/Eastern US, our Eastern regional DC allows for one-day ground shipping to Atlanta and two days to other major cities such as Miami, St. Louis, Chicago, Philadelphia, Pittsburg, NYC, Boston and Freeport, ME.
GULF COAST707 N. Shepherd Dr. Suite 600Houston, TX 77007
CRP’s Central DC serves clients with locations in the South Central and Midwest U.S. Ground shipping from this DC takes one day to Dallas, two days to Oklahoma City, Denver, St. Louis and Des Moines, and three days to Bismarck, ND.
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© CREATIVE RETAIL PACKAGING, INC. // CONFIDENTIAL
Al’s Formal WearAllen-Edmonds
American Girl
Antica Farmacista
BeautiControl
Bvlgari
Carter’s
Celine Dion
Charming Charlie
Chloe Dao
CoachCrate & Barrel
Culwell & SonDiane von Furstenberg
Elaine Turner
Elizabeth Anthony
Hermès
Julep
Kalla Flowers
Land’s EndMarshall Retail Group
Mattel
Michael Kors
Museum of Modern Art
Nike
Patagonia
Pike Place Market
Skinceuticals
Stanley Korshak
StorablesSur La Table
Tesla
Tommy Bahama
Tootsies
Victorinox Swiss Army
And more…
CLIENT LIST
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TAKE A LOOK
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PORTFOLIO // BVLGARI 9
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10PORTFOLIO // GOOGLE GLASS
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PORTFOLIO // FENDI 11
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PORTFOLIO // STANLEY KORSHAK 12
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PORTFOLIO // ANTICA FARMACISTA 13
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PORTFOLIO // ANTICA FARMACISTA 14
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PORTFOLIO // ANTICA FARMACISTA 15
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PORTFOLIO // ELIZABETH ANTHONY 16
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17PORTFOLIO // ELAINE TURNER
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PORTFOLIO // ACCA KAPPA 18
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PORTFOLIO // CHLOE DAO 19
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PORTFOLIO // TOOTSIES 20
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PORTFOLIO // TOOTSIES 21
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22PORTFOLIO // SUR LA TABLE
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23PORTFOLIO // SUR LA TABLE
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LET’S TALK
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713.622.3100crpkg.com