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6 Simple Steps for Successful Crowdsourcing Campaigns

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How you go about crowdsourcing depends partially on what type of crowdsourcing you're doing. For example, you'd run a crowdfunding campaign differently than a contest to name your new product. But the overall flow of a crowdsourcing campaign is the same for every type. Here are the steps involved1

1. Design the Job and Divide the Labor

Decide what needs to be doneStart with the end result and work backwardsIdentify each step

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First, decide exactly what needs to be done and what you hope to achieve through the project. If you're seeking a logo design, for example, your end result is a new logo for the company. Starting with the end result, work your way backwards and identify what needs to be done at each step, and who is going to do it. This will help you clarify what you need the crowd to do for you so you can set up your campaign.

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2. Create Clear Instructions

Tell participants exactly what they need to doSet boundaries, parameters and conditionsMake sure it cant be misinterpreted

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Now that you've clarified the details of the project and what you need from the crowd, create clear instructions to tell participants exactly what they need to do. Set the boundaries, parameters, and conditions of the campaign. For example, if you're crowdsourcing blog posts about a powerful experience spent camping, you should give potential participants the topic, an idea on word-count, and a due date. Crowdsourcing campaigns always need a time limit or you'll have people submitting ideas after the campaign is over. Once you've written these instructions with the project's specific conditions, go over it again and seek the advice of others to make sure it's clear enough and cant be misinterpreted.

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3. Choose or Create a Platform

Provide a platform for participants to complete the taskCould be readymade or one you provideWhere people will contribute

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How are your participants going to complete the task for you? You need to provide a platform for them to do so. It could either be a readymade platform like 99designs.com where you simply post your campaign, or it could be one you provide yourself, such as your Facebook page or blog. The platform is simply where your participants will contribute their ideas. 4

4. Begin the Job

Release or publish instructionsEverything is set up time to launch!

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Once you have clear instructions and the platform for your crowdsourcing campaign ready, begin the job. This involves releasing or publishing the instructions to your audience. Everything is set up and now it's time to launch.5

5. Manage the Job

Monitor activityGather ideasAnswer questionsAvoid issues

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During the campaign, you'll need to manage the job. You should monitor activity, gather ideas or content from customers, be ready to answer any customer questions, listen to feedback, and make sure there aren't any problems.6

6. Gather Data and Create Final Product

If its just ideas, you finished at step 5If youre looking for something to use, go through everythingIf its a contest, decide on the winner

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If your crowdsourcing campaign's purpose is simply for your participants to post their ideas or content, you're finished at Step 5. However, if you're seeking an idea for a product, running a survey, or crowdsourcing a tech task, the last step is to go through the results and see what you can use. If you're running a contest, decide on the winner and give them the reward. 7

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