Crowdsourcing is for the tail

Crowdsourcing is for the tail

Gianluca DemartinieXascale Infolab

University of Fribourg, Switzerland

gianlucademartini.netexascale.info

Crowdsourced Data Curation

• Enforce quality and coverage in KBs• To curate tail entity structured representation• Leveraging the diversity of the crowd• Targeted Crowdsourcing

The long tail of entity popularity

Tail Entities

• Local restaurants• Niches sport domains (chess, cricket)• Emerging music bands• Rare diseases

Gianluca Demartini 7

Improving Crowdsourcing Platforms

8

Push Crowdsourcing

• Pick-A-Crowd: A system architecture that uses Task-to-Worker matching:– The worker’s social profile – The task context

• Workers can provide higher quality answers on tasks they relate to

Djellel Eddine Difallah, Gianluca Demartini, and Philippe Cudré-Mauroux. Pick-A-Crowd: Tell Me What You Like, and I'll Tell You What to Do. In: 22nd International Conference on World Wide Web (WWW 2013), Rio de Janeiro, Brazil, May 2013.

9

Pick-A-Crowd

10

Discussion

• Task-to-Worker recommendation / Matchmaking

• Experimental comparison with AMT shows a consistent quality improvement

“Workers Know what they Like”

Gianluca Demartini 11

OpenTurk

• Yet another a platform? Build on top of Mturk!• Chrome Extension for push / notification• 400+ users• http://bit.ly/openturk-extension• Open source: https

://github.com/openturk/extension

Transactive Search

Transactive Search

• Transactive Memories• Transactive Search:– Memory reconstructed by a group of people– Need to target the right people– A form Targeted Crowdsourcing

• “Who attended the ISWC 2013 conference?”

Gianluca Demartini 14

Transactive Search

• Machines: Harvest the Web + Data Mining• Crowd: Search twitter, look at event pictures• Transactive Memories: Remember who I met

Michele Catasta, Alberto Tonon, Djellel Eddine Difallah, Gianluca Demartini, Karl Aberer, and Philippe Cudré-Mauroux. Hippocampus: Answering Memory Queries using Transactive Search. In: 23rd International Conference on World Wide Web (WWW 2014), Web Science Track. Seoul, South Korea, April 2014.

Gianluca Demartini 15

Who attended ISWC 2013?

Conclusions

• Crowdsourcing For Tail Entities• Focusing on the difficult part of the KB– The tail is long!

• Challenges– Which tail entities are valuable?– Who is the right worker?– Focus on passion rather than monetary incentives