www.twintangibl es.co.uk Tim Wright Tim Wright The First Choice The First Choice New Funding, Better Funding The 'New Normal'
Crowdfunding - The First Choice, New Funding, Better Funding
Jul 14, 2015
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Tim WrightTim Wright
The First ChoiceThe First Choice New Funding, Better Funding The 'New Normal'
ConsultancyConsultancy
•CrowdsourcingCrowdsourcing•CrowdfundingCrowdfunding•InnovationInnovation•Knowledge ManagementKnowledge Management
•Average Success Rate 30%Average Success Rate 30%•Very HARD workVery HARD work•Increasing regulationIncreasing regulation•Increasingly crowded marketplaceIncreasingly crowded marketplace•Many “nay” sayersMany “nay” sayers
Why Crowdfund?Why Crowdfund?
Unsuccessful CrowdfundersUnsuccessful CrowdfundersWould Recommend it Would Try Again
Equity CF
Reward CF
50% 79%
78%74%
Understanding Alternative Finance - Nesta, University Cambridge 2014
• More than half of reward based crowdfunders felt they could have raised the money elsewhere
• More than 50% of P2P borrowers had been offered finance elsewhere
Understanding Alternative Finance - Nesta, University Cambridge 2014
Crowdfunding ParticipantsCrowdfunding Participants
CROWDFUNDINGCROWDFUNDINGThe Finance of ChoiceThe Finance of Choice
•Better Process•Positive Outcomes•Enduring Asset
Three Fundamental ReasonsThree Fundamental Reasons
Better ProcessBetter Process•More Empowered & Owned•Faster•More Direct•More Transparent•Lowering Barriers•Easier?
Better Faster ProcessBetter Faster Process
Accelerates time to marketby running traditionally sequential processes in parallel
Crowdfunding – The Scottish Perspective Glasgow Chamber of Commerce 2013
Better Fitting ProcessBetter Fitting Process
Better Fitting ProcessBetter Fitting Process
46%Seed or Startup Capital
54%
Trading More than 5 Years
EQ
UIT
YP
2P 52%
Expansion Capital
Understanding Alternative Finance - Nesta, University Cambridge 2014
Better OutcomesBetter Outcomes•Performance•More than Money•Validation•Visibility•Networks•Magnetism
Better OutcomesBetter Outcomes
How Does Crowdfunding Impact Job Creation, Company Revenue and Professional Investor Interest? CCA 2014
Better OutcomesBetter Outcomes
Understanding Alternative Finance - Nesta, University Cambridge 2014
Non Financial Support – Equity CF
Understanding Alternative Finance - Nesta, University Cambridge 2014
Better OutcomesBetter OutcomesNon Financial Support – Reward CF
How Does Crowdfunding Impact Job Creation, Company Revenue and Professional Investor Interest? CCA 2014
24%Quarterly increase revenue post crowdfunding
Better OutcomesBetter Outcomes
351%Increased revenue of equity crowdfunded companies
Value of every hour invested in a successful campaign
$813
Within three months of a crowdfunding campaign…….
How Does Crowdfunding Impact Job Creation, Company Revenue and Professional Investor Interest? CCA 2014
Better OutcomesBetter Outcomes
28%
43%
of companies had closed an angel investor or venture capital round.
were in discussions with institutional investors.
Enduring AssetEnduring Asset
Crowdassets are the new source of innovation and economic growth.Open for Business — Moving from ‘Knowing’ to ‘Doing’! - Wright & Marom - EC Open Innovation Handbook 2014
Crowdfunding provides a perfect entry to the crowd empowered world!
Open for Business — Moving from ‘Knowing’ to ‘Doing’! - Wright & Marom - EC Open Innovation Handbook 2014
Crowdasset FrameworkCrowdasset Framework
Crowdsourcing
Viral Marketing
Collaborative Economy
Maker Community
Turking
Deep Skills
Wiki Building
Open Source
CROWDFUNDINGCROWDFUNDINGThe Finance of ChoiceThe Finance of Choice
Better ProcessPositive Outcomes
Enduring Asset
These Are The ReasonsThese Are The Reasons
Tim WrightTim Wright
The First ChoiceThe First Choice New Funding, Better Funding The 'New Normal'
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