Crowdfunding Presentation for Allegheny County Library Association

Crowdfunding Best PracticesDAVE TINKER, CFRE

ACLABRENTWOOD LIBRARY2/26/16

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“The beauty of crowdfunding is not money but support from like minded folks,

post-crowdfunding”

Marita Ann Enriquez

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What we’ll go over

• Define Crowdfunding• Exercises• Examples – the good and the bad• Costs• How to Prepare• Videos and communication• Spotlights• Resources

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Definition

• History• 2008-2009 Indiegogo and Kickstarter launched

• Platforms

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Game Show Time!• Doing a search on Google for

“Crowdfunding” how many results come back?

• 28,400,000 (source: Google)

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Game Show Time!• Amount raised by crowdfunding platforms

in 2013

• $5.1 Billion (source: HSBC)

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Game Show Time!• How much was raised for potato salad on

Kickstarter?

• $55,492 (source: Kickstarter)

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The Good• Local• National• International

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The Bad• Local• National• International

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Projects that Lend Themselves• Quick/Timely• Tangible

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Costs• Costs of platforms• Bank Fees• Staff/consultant costs

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What Needs to Be In Place• When you start…

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Craft Your Story• Donor-centric – not about you

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Be Smart• Specific• Measurable• Attainable• Relevant• Timely

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Videos are Key• You raise 4 times as much when

campaigns are promoted by video (source: Mobilecause)• Pictures vs Video• Examples of good videos

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Exercise• A Crowdfunding appeal• Work individually• Report back to group

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Ongoing Communication• On platform• Demonstrate need• Demonstrate Use/Reporting

• Social Media, email• Traditional Media

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How Not to Overuse It

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Spotlight• Local Library Crowdfunding• Elroy?

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Resources• Causevox e-book• http://resources.causevox.com/ebook/how-to-pl

an-a-nonprofit-crowfunding-campaign

• Beth Kanter – www.bethkanter.org • Professional Associations• Crowdfunding, Fundraising

• Best practices not written by crowdfunding sites

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What we went over

• Define Crowdfunding • Exercises• Examples – the good and the bad• Costs• How to Prepare• Videos and communication• Spotlights• Resources

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Questions?

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Thank you!Dave Tinker, CFREVice President of AdvancementACHIEVA711 Bingham StreetPittsburgh, PA 15203412-995-5000 [email protected], @davethecfre

Images on slides from: CBS & Wikipedia