Crowdfunding: more than just money. PR in the digital age conference, 3 December 2015

Crowdfunding: more than just money

Kate Eggleshaw - JustGiving

@keggleshaw

Today we’ll see how crowdfunding could help your charity…

Reach new audiences

Test new ways of working

Generate multiple PR opportunities

Reach new audiences

It isn’t new…

“A group of people coming together to pledge the funds needed to make something happen…”

Crowdfunding on JustGiving

Reach new audiences

of Crowdfunders on JustGiving have never used the platform before

of people giving to crowdfunding campaigns are brand new to JustGiving

57% are under 40

17% are 18-25

81% are under 50

More like to be

male than the

average

JustGiving user

More ‘socially

active’

From lower income

households.

Test new ways of working

offered to volunteer with the project they supported

offered to volunteer with the project they supported

offered non-financial donations (such as hardware or the use of space)

Generate PR opportunities

Tell your story

Join the news agenda:Be part of the solution

The power of influencers…

= £££

Plan for…

Milestones Challenges

Moments Impact

No standing starts!

In summary…

Crowdfunding is attracting a new, younger more socially active audience who are often keen to get involved with projects beyond their initial gift.

The creation of a campaign can enable you to join the news agenda, or simply provide an excuse for you to talk about your impact.

No standing starts! Plan for the key moments you’re expecting and decide how you’re going to make the most of these in advance.

Questions?

Thank you!@keggleshaw

Visit the CharityComms website to

view slides from past events, see

what events we have coming up

and to check out what else we

do: www.charitycomms.org.uk

PR in the digital age

Conference

3 December 2015

London

#charityPR

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