Crowdfunding Events: How to Drive Donations in One Day!

Nonprofit 911: Crowdfunding Events: How to Drive Donations in One Day!

w/ Kimbia’s Lori Finch

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#Nonprofit911

Lori Finch

Today’s Speaker

#Nonprofit911

Objectives for Today

• Overview of Give Local America

• Crowdfunding and Giving Days

• Strategies for Success

• Q&A

#Nonprofit911

$7,800,000

COLUMBIA UNIVERSITY

Winner of the 2013 Circle of Excellence Grand Gold Medal for Innovative

Use of Technology in Fundraising from the Council for Advancement and

Support of Education (CASE). #Nonprofit911

30% Participation

GEORGETOWN UNIVERSITY

#Nonprofit911

$470,000

SUSQUEHANNA UNIVERSITY

#Nonprofit911

$1,100,000

BOSTON, MA

#Nonprofit911

$1,500,000

RICHMOND, VA

#Nonprofit911

$2,400,000

SAN DIEGO, CA

#Nonprofit911

$2,800,000

SARASOTA, FL

#Nonprofit911

$2,800,000

LANCASTER, PA

#Nonprofit911

$3,100,000

OMAHA, NE

#Nonprofit911

$3,200,000

MIAMI, FL

#Nonprofit911

$25,200,000

DALLAS, TX

#Nonprofit911

One day. Imagine Every person.

Your community.

#Nonprofit911

Raising millions for

the greater good. Imagine

Earning incentives to

make each

gift go further.

#Nonprofit911

• Create quick, simple, low cost donation process

• Use social media to raise awareness and

donations

• Drive gifts from new donors and inactive donors

#Nonprofit911

May 6th 2014

Overview and Growth of Giving Days

CROWDFUNDING

Definition: Bringing together individuals (a crowd) to finance (support) a cause or initiative – largely online, typically smaller dollar donations

Model used for giving days, cause related or emergency fundraising

Online, community focused giving days started in 2008

Over $200 million raised by communities to date

Driven by social media, networks, and strategic incentives

Crowdfunding and Giving Days

Limited time (urgency)

Viral in nature (social, mobile)

Small asks (typically)

And it’s FUN!

Why it works?

#Nonprofit911

24

USERS OVER THE

AGE OF

45 460 MILLION

165 MILLION

87 MILLION

#Nonprofit911

25

NONPROFITS THAT USE

SOCIAL MEDIA HAVE A 40% INCREASE

IN FUNDRAISING #Nonprofit911

26

91% OF WIRELESS

AMERICANS KEEP THEIR MOBILE DEVICE

WITHIN ARM’S REACH

24 7

Your target market is already online,

using social media, always in arms

reach of their phone.

Why it works?

#Nonprofit911

Proven results:

Generate critical, typically unrestricted, funding for

participating nonprofits

Drive new donors to your organization – on average 25% first

time donors

Increase awareness for local philanthropy and your nonprofit

Community Giving Days

#Nonprofit911

STRATEGIES

#Nonprofit911

1. Share goals

2. Focus on mission & how your help others

3. Spread the word

4. Recognize supporters

Strategies for Success:

#Nonprofit911

v

Share Goals Types of goals: - Number of donors - Dollars raised - Dollars or donors

during a certain time-period

- New donors

#Nonprofit911

Focus on Mission • Show impact

• Connect with emotions

• Have beneficiaries be face of campaign

Consider the value of communicating using results, real people and reminders as you frame your plan

#Nonprofit911

v

Spread the Word Be creative

#Nonprofit911

Recognize Supporters Share your thanks

• Follow up immediately

• Consider thanking publicly

• Tie thanks to mission/cause

#Nonprofit911

RESOURCES

#Nonprofit911

GiveLocalAmerica.org Tools and resources

#Nonprofit911

Social media Tools and resources

Follow @[CommunityNameHere]

@GiveLocal2014

Friend [CommunityNameHere]

GiveLocalAmerica

# Tag #[eventnamehere]

#[communityhashtaghere]

#GivingDay

#GiveLocalAmerica

#Nonprofit911

Q&A SESSION

What would you like to know?

#Nonprofit911

Thank You Lori!

#Nonprofit911

Join us April 22, 2014 @ 1pm EST Major Gifts: 101

w/ Philanthropy Expert, Michael Brodie

Register for upcoming webinars: Nonprofit911.org

Learn more about DonateNow & Network for Good’s online fundraising

tools

888.284.7978 x1 or [email protected]

More questions? Visit our online community: NetworkforGood.org

Online Learning Center: Fundraising123.org