Crowdfunding – When $20 from Family and Friends Isn’t Enough to Fund Your Dream
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Crowdfunding – When $20 from Family and Friends Isn’t Enough to Fund Your Dream
#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required
Crowdfunding – When $20 from Family and Friends Isn’t Enough to Fund Your Dream
ERIN MARGOLIN, The Gay Dad Project, @ErinMargolin
JAN ZIFF, Broomstick Productions, @LoveHeckerty
KERRYN GERETY, fundraise.com, @kerryngerety
PANELISTS
#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required
Kerryn Gerety
about.me/kerryngerety
#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required
Erin Margolin – The Gay Dad Project
#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required
www.gaydadproject.org
#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required
www.gaydadproject.org
#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required
www.gaydadproject.org
#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required
www.gaydadproject.org
#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required
#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required
Jan Ziff – Meet Heckerty (She’s Magic!)
#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required
She
Kicksta
rted
#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required
The Good, The Bad ... and the Ugly
• Raise money — a non-traditional solution• Beyond Friends & Family — legitimacy
• Minimal Startup Cost, Limited Risk• Name Recognition• Pre-sales, testbed & marketing
GOOD
#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required
The Good, The Bad ... and the Ugly
• All or Nothing• You snooze, you lose• LOTS of work!• High Fees
BAD
#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required
The Good, The Bad ... and the Ugly
• No organic traffic for 90-95%+• Arbitrary & mysterious promotion• Big hidden cost of rewards• 44% success ... not really!• A funds collection tool
UGLY
#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required
And there’s one big reward!
#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required
"a must-have"(Unofficial Apple Weblog)
#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required
Shameless Plug ;-)
App Stores–Apple–Google–Amazon
Online–www.heckerty.com–@loveheckerty–/loveheckerty
#BH13Crowdfund INTERNET SSID: BlogHer | No Password Required
Crowdfunding – When $20 from Family and Friends Isn’t Enough to Fund Your Dream
ERIN MARGOLIN, The Gay Dad Project, @ErinMargolin
JAN ZIFF, Broomstick Productions, @LoveHeckerty
KERRYN GERETY, fundraise.com, @kerryngerety
PANELISTS
“BlogHer is a snake meal of
ideas in a wonton wrapper of
love. Afterwards you need a 2-
day nap, then it nourishes you
for a year.”– @debontherocks
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