THE POWER OF THE CROWD THE POWER OF THE CROWD DRIVING THE FUTURE OF BUSINESS DRIVING THE FUTURE OF BUSINESS Mohamed El-Deeb Mohamed El-Deeb
THE POWER OF THE CROWDTHE POWER OF THE CROWDDRIVING THE FUTURE OF BUSINESSDRIVING THE FUTURE OF BUSINESS
Mohamed El-DeebMohamed El-Deeb
WHAT THE CROWD KNOWSWHAT THE CROWD KNOWS
• Data Data Information Information Knowledge Knowledge Intelligence Intelligence
• ““Wisdom Of The Crowd”Wisdom Of The Crowd”
• Oxford English Dictionary (1870s, 6 million, 70 Oxford English Dictionary (1870s, 6 million, 70 years)years)
• WikipediaWikipedia
• Yahoo! AnswersYahoo! Answers
• Google TranslateGoogle Translate
• DiggDigg
• RedditReddit
WHAT THE CROWD CREATESWHAT THE CROWD CREATES
• Software Software
• Linux Kernel (1300+ developers)Linux Kernel (1300+ developers)
• Journalism & marketing 3.0Journalism & marketing 3.0
• Blogs, Twitter, Facebook, Instagram, YouTubeBlogs, Twitter, Facebook, Instagram, YouTube
• EducationEducation
• Udacity, edX, Coursera, Tahrir AcademyUdacity, edX, Coursera, Tahrir Academy
• Traffic updatesTraffic updates
• Waze, Bey2ollak, Wasalny, Taree2yWaze, Bey2ollak, Wasalny, Taree2y
WHAT THE CROWD THINKSWHAT THE CROWD THINKS
• Crowdvoting & FeedbackCrowdvoting & Feedback
• Three Egyptian Examples:Three Egyptian Examples:
• Juhayna Zabado ComplaintJuhayna Zabado Complaint
• Pepsi Charity ContestPepsi Charity Contest
• Chipsy (Lay’s) Flavor ContestChipsy (Lay’s) Flavor Contest
• Rating & ReviewsRating & Reviews
• Yelp, Foursquare, Goodreads, Yelp, Foursquare, Goodreads, imdb, Booking, Trustiousimdb, Booking, Trustious
WHAT THE CROWD DOESWHAT THE CROWD DOES• Manual TasksManual Tasks
• TaskRabbit, Taskty, ZaagelTaskRabbit, Taskty, Zaagel• Intelligence TasksIntelligence Tasks
• Amazon Mechanical TurkAmazon Mechanical Turk• Implicit CrowdsourcingImplicit Crowdsourcing
• Phylo, reCAPTCHA, GooglePhylo, reCAPTCHA, Google• FundraisingFundraising
• Kickstarter, Eureeca, ZoomaalKickstarter, Eureeca, Zoomaal
FACTORS FOR SUCCESSFACTORS FOR SUCCESS• Involve diverse audienceInvolve diverse audience
• Define a clear purposeDefine a clear purpose
• Motivate to participateMotivate to participate
• Enjoyment-basedEnjoyment-based
• Community-basedCommunity-based
• Allow time to innovate (Gmail)Allow time to innovate (Gmail)
• Keep failed ideas (Apple)Keep failed ideas (Apple)