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Crossplatform Journalism Week Two
21

Crossplatform Content week 2

Dec 05, 2014

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Craig McGill

Second week of the Crossplatform Journalism course offered by Napier University
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Page 1: Crossplatform Content week 2

Crossplatform Journalism Week Two

Page 2: Crossplatform Content week 2

Basics in place

• Main accounts set up• But social media can be a timesink• How best to use time online and get best

results?• A little planning at the start can go a long

way...

Page 3: Crossplatform Content week 2

Editorial calendars

Page 4: Crossplatform Content week 2
Page 5: Crossplatform Content week 2

Using Excel for editorial calendar

Page 6: Crossplatform Content week 2

Plugin

Page 7: Crossplatform Content week 2

Twitter

Page 8: Crossplatform Content week 2

Twitter/Hootsuite

Page 9: Crossplatform Content week 2

Basic

Page 10: Crossplatform Content week 2

RSS

• RSS allows you to follow websites and see when they have been updated - without going to the website.• You need an app called a RSS reader.• The most popular is Google Reader though

many use this as a starting point and then get a second app like NetNewsWire

Page 11: Crossplatform Content week 2

RSS

Page 12: Crossplatform Content week 2

RSS

Page 13: Crossplatform Content week 2

Google tools...

Page 14: Crossplatform Content week 2

Google tools

Page 15: Crossplatform Content week 2

Google tools

Page 16: Crossplatform Content week 2

Google tools

Page 17: Crossplatform Content week 2

Google tools

Page 18: Crossplatform Content week 2

Google tools

Page 19: Crossplatform Content week 2

If this then... what?

Page 20: Crossplatform Content week 2

If this then that

Page 21: Crossplatform Content week 2

Targets for next week

• Find three uses of IFTTT

• Create a personalised editorial calendar

• Set up Hootsuite or Tweetdeck

• Create any relevant lists

• Find three hashtags relevant to you

• Set up RSS and any Google Alerts you want

• Explore Google trends and Twitter trending