Your Logo VISIONARIES PRAGMATISTS CONSERVATIVES SKEPTICS (Early Adopters) (Early Majority) (Late Majority) (Laggards) Mainstream Market Early Market Technology Adoption Life Cycle Model Late Market “THE CHASM” Crossing The Chasm www.slideteam.net
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1. Crossing The Chasm Technology Adoption Life Cycle Model
Mainstream Market THE CHASM Late Early Market CHASM Market
VISIONARIES PRAGMATISTS CONSERVATIVES SKEPTICS (Early Adopters)
(Early Majority) (Late Majority) (Laggards)www.slideteam.net Your
Logo
2. Crossing The Chasm Technology Adoption Life Cycle Model
Crossing The Chasm between Visionaries and Pragmatists THE CHASM
TECHLES PRAGMATISTS CONSERVATIVES SKEPTICS (Innovators) (Early
Majority) (Late Majority) (Laggards) VISIONARIESwww.slideteam.net
(Early Adopters) Your Logo
3. Crossing The Chasm Technology Adoption Life Cycle Model Area
under the curve represents No. Of Customers THE CHASM TECHLES
PRAGMATISTS CONSERVATIVES SKEPTICS (Innovators) (Early Majority)
(Late Majority) (Laggards) VISIONARIESwww.slideteam.net Adopters)
(Early Your Logo
4. Crossing The Chasm Technology Adoption Life Cycle Model
Mainstream Market Early Market Late Market CONSERVATIVES
VISIONARIES Hold on! Get Ahead! PRAGMATISTS THE CHASM TECHLES Stick
with the SKEPTICS Try it! herd! No way! Innovators Early Majority
Laggards 2.5% 34% Late Majority 16% Early Adopters 13.5%
34%www.slideteam.net Your Logo
5. MIND MAP - Icons USE THE ICONS TO EVALUATE AND PRIORITIZE
THE IDEAS 11 12 1 10 2 9 3 8 4 7 5 6www.slideteam.net
6. Crossing The Chasm Technology Adoption Life Cycle Model
Diagnose and Adapt as Markets Evolve Main Street Tornado THE CHASM
Total Early Assimilation Market Bowling Alley TECHLES PRAGMATISTS
CONSERVATIVES SKEPTICS (Innovators) (Early Majority) (Late
Majority) (Laggards) VISIONARIESwww.slideteam.net (Early Adopters)
Your Logo
7. Crossing The Chasm Early Majority 34% The Chasm Early Early
Adopters Adopters 13.5% 13.5% Innovators 2.5% Innovators 2.5%
Innovators 2.5%www.slideteam.net Your Logo
8. Crossing The Chasm Technology Adoption Life Cycle Model How
do you create a beachhead to the chasm? THE CHASM TECHLES
PRAGMATISTS CONSERVATIVES SKEPTICS (Innovators) (Early Majority)
(Late Majority) (Laggards) VISIONARIESwww.slideteam.net (Early
Adopters) Your Logo
9. Crossing The Chasm Technology Adoption Life Cycle Model
VISIONARIES (Early CONSERVATIVES (Late Majority Adopters) &
Laggards) Product Company Mainstream Market Developing The
Developing The Early MarketConsumers Key Focus Market Technology
(Early TECHLES (Innovator) PRAGMATISTS Majority) Consumers
Consumers role at Characteristics adapting new
technologywww.slideteam.net Your Logo
10. Crossing The Chasm 100 Market Share % 75 THE CHASM 50 25 0
Innovators Early Majority Laggards 2.5% Early 34% Late Majority 16%
Adopters 34%www.slideteam.net 13.5% Your Logo
11. Crossing The Chasm THE CHASMwww.slideteam.net Your
Logo
12. Crossing The Chasm THE CHASMwww.slideteam.net Your
Logo
13. Crossing The Chasm THE CHASMwww.slideteam.net Your
Logo
14. Crossing The Chasm USE THESE ICONS TO CONVEY
IDEASwww.slideteam.net Your Logo
15. All images are 100% editable in PowerpointChange color,
size and orientation of any icon to your
likingwww.slideteam.net
16. Ungrouping the object 2 1 31. Right click the object.2.
Choose Group and then Ungroup.3. Click beside the object and drag
the arrow over it.www.slideteam.net
17. Edit Color 2 3 11. Select the shape to change the color and
Right click the object( click any object which you want to change
color)2. Choose Format Shape in the dialog box.3. Choose Fill in
the Format Shape box then Solid or Gradient depending on the
appearance of the object. Change colour as shown in the
picture.www.slideteam.net