Crossing cultures in the Era of Globalization [fashion as a challenging meeting point]

Crossing cultures in the Era of Globalization

[fashion as a challenging meeting point]

Carol Garcia

Anhembi Morumbi University

Brazil

Who is Ronaldo Fraga?

• Cotton: Brazilian native plant, absorbent to sweat. It doesn’t produce static energy; it’s wash resistant; it has good “textile memory” and it has good dye retention.

• Natural pigmentation: basic shades extracted from minerals, plants and insects.

How to re-signify a Brazilian tradition

• Miyake quotation: dyes exposed to light modify colors with use producing an “induced defect”.

• Yamamoto quotation: human interference in moulage shaping makes molding never the same.

The fabric as a helper of clothes “under construction”

• The dress shape loads a nostalgic character – 60’s

housewives.

• Delicate lace finishings in pockets: anonimous

dressmakers.

• Topology which privileges cloth dropping without

movement restrictions: consumer needs.

•Continuous effort to make sense.

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Thank you!