Cross selling presentation by sophie

CROSS SELLING

agenda :

1. Cross Selling in Innovation

Cross Selling & Ten Types of Innovation

2. Cross Selling is an important TACTIC a) Why?

b) Case Study : Ipod

3. Cross Selling implementation on E-Project

Why Innovation Fails ?!

• Innovation mostly fails. It doesn’t need to. U shouldn’t let it. • Innovation almost never fails due to a lack of creativity. It’s

almost always because of a lack of discipline. • The most certain way to fail is to focus only on products.

Successful innovators use many types of innovation. • Successful innovators analyze the patterns of innovation in

their industry. Then they make conscious, considered choices to innovate in different ways.

• Innovations can be broken down and analyzed. When you do so, you will learn why most fail and a few succeed.

• Innovations can be built up systematically. Doing so increases your odds of success exponentially.

TEN Types of Innovation Framework

3 Categories => 10 Types => 100+ Tactics

TToI : The 3 CATEGORIES in Innovation

Operational Product Customer

Excellence Leadership Intimacy

TToI => 3 Categories – 10 Types

3 Categories => 10 Types => 100+ Tactics

CHANNEL is… How your offerings are

delivered to customers and user.

11 Tactics on CHANNEL Types: • Context Specific

– Offer timely access to offerings that are appropriate for a specific location, occasion, orsituation.

• Cross-Selling

– Offer appealing additional products, services, or information that will enhance an experience in situations where customers are likely to want to buy them.

• Diversification – Add and expand into new or different channels.

• Experience Center

– Create space that encourages your customers to interact with your offerings—but purchase them through a different (and often lower cost) channel.

• Flagship Store – Create a retail outlet to showcase quintessential brand and product attributes.

• Go Direct – Skip traditional retail channels and connect directly with customers.

• Indirect Distribution – Use others as resellers who take responsibility for delivering an offering to

the final user.

• Multi-Level Marketing – Sell bulk or packaged goods to an affiliated but independent sales force

that turns around and sells it for you.

• Non-Traditional Channels – Employ novel and relevant avenues to reach and service customers.

• On-Demand – Deliver goods in real-time whenever or wherever they are desired.

• Pop-Up Presence – Create a noteworthy but temporary environment to showcase and /

or sell offerings.

CHANNEL & CROSS SELLING

CROSS SELLING “I would like to buy an Ipod, please…”

Why does it matter?

Amazon reported that

Cross-selling

is responsible for 35% of its sales … and that was way back in 2006 – just imagine what that is worth to them today!

How can U implement Cross Selling Tactics in YOUR BIZ ?!

Implementation on E-Project

TANETTE

Creating ready to wear clothings with

“kain tenun”

TaneTTe’s New Product Line

Why?

Tanette implements

Cross Selling Tactic

Goals: 1. popularize 2. revenue 3. market

STRATEGIES: 1. voucher 2. delivery 3. special custom order

Sophie @dragonrocks379

Download this presentation @ slideshare

http://www.slideshare.net/SophieTheFacilitator