ORANGE LEAF, WHOLE FOODS & THE BIGGEST LOSER: A Cross‐Promotion Dennis Rudasill Orange Leaf is a self‐serve frozen yogurt shop which features a wide variety of healthy yogurt flavors and a topping bar that allows customers to pick from an assortment of fresh fruit, candies and condiments. Whole Foods Market is the world leader in natural and organic foods. It is a grocery chain that only sells produce that meets the highest quality standards in the industry. It strives for and exciting and fun grocery shopping experience and has an unshakeable commitment to sustainable agriculture. The two companies will be involved in a cross‐promotion that will involve the exclusive use of Whole Foods produce in the Orange Leaf topping bar and the installation of Orange Leaf kiosks in select Whole Foods Markets. To promote the partnership, Orange Leaf featuring Whole Foods toppings will become the official dessert option of NBC’s hit show, The Biggest Loser. Portions of the show and the show’s Web site will be brought to the viewers be Orange Leaf and Whole Foods. A kiosk will be installed in the contestants’ living space on the show and trainers will incorporate the healthy qualities of fat/sugar free frozen yogurt and fresh produce as toppings into their dietary consultations with the contestants. All three of these partners are involved in promoting healthy and fun living, so this cross‐promotion and brand placement will advance the mission of each in a very cohesive way.