Cross culturalcommunication

A PROJECT ON

AIRPORT BYPASS, GANDHI NAGAR, BHOPAL(M.P.)

Submitted to :- Mrs. BHASHA SHUKLA

2013-2014

CROSS CULTURAL COMMUNICATION

UNIVERSITY INSTITUTE OF TECHNOLOGYRAJIV GANDHI PRODYOGIKI

VISHWAVIDYALA

CROSS CULTURAL COMMUNICATION

Cross-cultural communication is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they Endeavour to communicate across cultures.

What Is……

As different country has different culture so different communication are required to different countries.

For e.g. People of Japan use more gesture in their communication.

American use more verbal communication.

DIFFERENT CULTURE

Role of written communicationRole of meetingsPatterns of reasoning and argumentationLevel of formality in inter-personal

CommunicationsOral presentation styleNon-verbal communication behaviors

COMMUNICATION PRACTICES THAT DIFFERS CULTURE

Globalization Business opportunityJob opportunityImprove the contribution of employees in

diverse workforceSharing of views and ideasTalent improvisationAn understanding of diverse market.

WHY CROSS CULTURAL COMMUNICATION IS IMPORTANT

Tends to prefer indirect verbal interactionGenerally less proficient in reading non verbal

cues Values group membership.Communicates in simple ,ambiguous, non

context messages understanding visual message readily .

HIGH CONTEXT CULTURE

Tends to prefer direct verbal interaction Is generally less proficient in reading non

verbal cues Values individualism Relies more on logic Communicates in highly structured message,

provides details ,give authorities to written information

LOW CONTEXT CULTURE

HIGH VS LOW CONTEXT

Ethnocentrism : Inability to accept another culture's world

Discrimination : Differential treatment of an individual due to minority status; actual and perceived

Stereotyping: Generalizing about a person while ignoring presence of individual difference

BLOCKS TO CROSS CULTURAL COMMUNICATION

Cultural Blindness: Differences are ignored and one proceeds as though differences did not exist

Cultural imposition: Belief that everyone should conform to the majority

Tone difference: formal tone change become embarrassing and off-putting in some culture.

CONTINUED……

Frequency of eye Contact Use of Hands While Talking Physical Distance Between Communicators Speed of Speech Volume of Speech Use of Facial Expressions

DIFFERENCES TO BE CONSIDERED IN CROSS CULTURAL COMMUNICATION

Improving Intercultural Proficiency & communication

Study your own culture first. Learn about other culture. Seek common ground Observe nonverbal cues in your culture Use simple English Adapt to local Preferences

IMPROVING CROSS CULTURAL COMMUNICATION

DEWANSH SHRIVASTAVADHARMENDRA PATELDIVYANSH MODIDURGESH INGLEDURGESH KUSHRE

SUBMITTED BY-

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