Cross Creative trip to San Francisco

go ing to san Franc iscoC r o s s c r e a t i v e c l a s s o f 2 0 1 1

Awesome compan iesH a p p y C o g

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G e t S a t i s fa c t i o n

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Fa c e b o o k

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Ya h o o

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I D E O

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C u r r e n t T V

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A s t r o S t u d i o s

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S n i b b e I n t e ra c t i v e

Hap py CogG r e g S t o r e y . . . . . . . . H e a d o f H a p p y C o g W e s t

Set up

20-ODD PEOPLE

~ Virtual company

~ SF, NY, Philly

~ Timezone is a challenge

~ Centralize in Minnieapolis

~ Prod. Hub with sales centres

~ The anti-agency

~ Essential that team write & dribbble

$100K FOR STARTERS

~ Local creative mornings, run by Greg

~ Razorfish starts at $1m – Travelocity was $100m

~ Walk-away if relationship isn’t right

~ Set ground rules for new clients

~ Interview previous incumbents

~ Sell blocks of time rather than time and materials

~ Scoping includes client-side change guidelines

New bus iness

Getting agile

~ 2 weeks of stakeholder interviews

~ UX...GFX...Development waterfall

~ Extended templates – components & inventory

~ Board sponsor for all projects

~ UX – Often use craigslist to recruit

~ Team checkpoints – weekly, monthly, quarterly

~ Over-communicate

~ Morning Scrum, Thursday directors, Campfire

Process

Get sat isfact ionT h o r M u l l e r . . . . . . . . F o u n d e r

Out of an accident...

~ Discovered the power of engaged customer

~ 50,000 customers

~ 30 people in the business

~ “Brand transformation” – joined-up engagement

~ Social and CRM connected

facebookG a r e t h D a v i e s . . . . . . . . P l a t f o r m M a n a g e r

More users than Google

~ 3,000 people

~ More computing power than Google

~ World’s largest gaming platform – 200m gamers/month

~ Annual goals to reduce load-times – progressive loading etc

~ Very iterative development – no roadmap

S ize

culture

Grow slowly!

~ 6 week bootcamp for new-starts

~ Product launch gong

~ Staff generated content on the walls

~ Weekly all-hands with “Zuck” – 4pm friday

~ Monthly exec all-hands for everyone

~ Tech talks, team sharing

~ Talks are recorded and streamed

~ External speakers – Bush, Gore, Perry!

~ Move fast.

~ Practice empathy

~ “We’re just getting started”

It’s All about mobile

~ Mobile growing faster than the web, twice as engaged

~ India, high mobile use – massive opportunity

~ Unrivalled targeting – Niche fashion is 30m people!

~ Synchronous games – surface when relevant.

v is ion

yahooB e n S t r o n g . . . . . . . . H e a d o f P r o d u c t f o r Ya h o o ! S p o r t s

1/2bn users

~ Yahoo Sports, No1 Global sports site

~ 12-14m users/month

~ “The web establishment”

~ iPhone - 40% of traffic for recent fantasy game

~ Hack days:

2 days of ideas, nominate owners, create

prototype in 24hrs.

i ns i ghts

ideoD a v i d W e b s t e r . . . . . . . . Pa r t n e r

T-shaped people

~ 25 partners, monthly strategy & vision

~ Week-long hiring process (mini intern)

~ Transparent career navigation

~ Workmap:

~ “What do you want to make happen?”

~ “How are you going to do that?”

~ “How can we help?”

careers

ProcessOpen design

~ Radical collaboration

~ Publicise their open design process

~ Concept teams consist of 3-6 people

~ Fail Fast – Make it real as fast as possible

~ Project leader that manages project & client

Rad ical collaborat ion

Trolleys to suites

Ideo.org

~ Not for profit organisation

~ Sabbaticals for designers

~ Pump designed to be manufactured locally

v is ion

Current tvJ o a n n a D r a k e E a r l . . . . . . . . C O O

Al Gore et al

~ Founded by Al Gore and Joel Hyatt in ’04

~ Vision to democratise TV

~ Counter negative myth-building in news

~ Took a few years to break oligopoly

~ From UGC to participatory cooks

Background

firsts

~ Fastest growing network

~ First to put UGC on TV

~ First partner to put Twitter on TV

~ First UGC reviews with Rotten Tomatoes

~ First crowd-sourced news reports

groundbreak ing

30-40% UGC

~ Demographics:

25-35, male skew, SKY & Virgin in UK

~ New formats :

~Bar Karma – Crowd-sourced story lines.

~ UGC advertising:

~ 9-1 preferred by audiences

~ $5000-10000, 5-6 week turnaround

i ns i ghts

Astro stud iosI a n M y l e s . . . . . . . . F o u n d e r & C E O

A mini ideo

~ Multi-disciplinary design team

~ About 25 people

~ OnLive – Streaming games - $40 investment from HTC

~ Alien Gaming PC – Bought by HP for $200m

~ Designed the new Xbox 360

i ntro

“Mild to wild”

~ Getting clients to take risks is critical

~ Collaborative critiquing

~ Basketball tournament

i ns i ghts

Sn ibbe interact iveB r i a n H a g e m a n . . . . . . . . V P B D

i ntroGesticulating

~ Gesture-based experiences

~ Brand recall in public events

~ 3d infra-red camera (Kinect)

Thank you and goodn ight