Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSummit Atlanta

@Rocco_Zebra_Adv

Sebas&an Wenzel, Webanaly&csbook

You can rely on it

Free 30-Day Trial

Instant data. Tweak strategies. Benchmark

competitors.

Integrate campaigns from

different channels

Use conversion data from Platform A

and use it for Platform B

Find out where platforms influence the sales funnel &

adapt ads accordingly

@Rocco_Zebra_Adv

#SEJSummit #Searchmetrics @Rocco_Zebra_Adv

Website SALE

NO SALE

Cross-Channel


8-10 Times Exposure to Ads Before

Converting

Multiple Channels Boost Brand Recognition

Easy Setup with Pixels

Cross-Channel


+ OFFLINE

Cross-Channel


Online & Offline

@Rocco_Zebra_Adv


Example 1

1.  Take data from Google Analytics, referral source: Facebook

2.  Create a remarketing list for people who got to your website via Facebook & had certain behaviors on your site (e.g. didn’t convert, visited product page, etc.)

3.  Use this list as targeting for AdWords Display and/or Search Remarketing


Website

Example 2

1.  Install Facebook pixel on custom landing page for AdWords

2.  Show Facebook ads to people who came via AdWords


Why Start Cross-Channel Advertising?

  Majorly scale up profitable campaigns

  Shorten time between website visit and conversion

  Become a top of mind brand faster & control who sees what

  Combine intent driven and behavior based ads



@Rocco_Zebra_Adv


1.  Google Analytics 2.  FB Audience Insights 3.  Experience 4.  Data 5.  […]

1. Define Buyer Profiles

2. Locate Buyer Profiles in the Funnel


Online Customer Journey Industry: Books & Literature


Online Customer Journey Industry: Sports


Online Customer Journey Industry: Computer & Electronics

Integrate campaigns from

different channels

Use conversion data from Platform A

and use it for Platform B

Find out where platforms influence the sales funnel &

adapt ads accordingly