About Cromā• Cromā is an Indian retail chain for consumer electronics and durables. It is the nation's first large format specialist retail chain for consumer electronics.
• Tata Group company Infiniti Retail runs Cromā stores in India. Infiniti Retail Ltd is a 100% subsidiary of TATA Sons.
• Presently, there are a total of 101 Cromā stores in 25 cities in India.
• Cromā online retail store's market share is 11% of all e-commerce industries in India. It aims for 100% of the same.
• In 2012, Infiniti retail acquired the Indian retail business of Woolworths for A$35 million, or Rs. 200 crore.
• Mr. Avijit Mitra Appointed as CEO of Infiniti Retail Ltd, Croma.
PLACE -Zip Centers
Opening small Croma zip stores basically on the airports.
Area of 3000 sq.ft. suitable enough to give a feel of croma’s product.
With an intent to meet and interact with as many people as they can covering a good market place.
www.cromasupport.com
There will be a toll free number providing support to customers queries and feedbacks. Our executives will be supporting and available on weekends also. Providing 12*7 support to our customers.
Communication Photography Computing
Kitchen Appliances Entertainment Grooming and wellness
Home Appliances Croma Exclusive
PRODUCT ASSORTMENTCromā Outlet Products:
PROMOTION
Below the Line Promotion• Coupon, discount, more of the product at normal price, gift with purchase, competition, and prizes, money back offer, exchange offer, special occasion.
Above the Line Promotion• Giving advertise in news paper, TV. Internet (own website which give online shopping service),
• partnership with Bigfilx, Big FM 92.7.
• Croma believes in getting their Target market to choose them over their competitors. It’s major objectives are to:
1. Deliver the message “we help you buy” clearly2. Connect with target prospects3. Maintain users loyalty• Croma thrives to penetrate deep into the electronic retail market and is emerging as a competitor to Big brands like Compaq, Sony, HP etc• Croma initially placed itself as a pure organised retailing body, but with years, gained confidence of customers and started producing own line of products in all categories also started tie up’s with e-retail stores such as Flipkart, Ebay etc
CURRENT STRATEGY
•Croma is doing very well in terms of sales, and after sales services. Due to it’s new endeavor it is working hard to gain confidence of customers
•Croma must pitch it’s products better than the other brands it’s associated with, by use of offers, sales promotions, weekly/ seasonal sales.
•Croma may also invest in aggressive advertising campaigns• The ‘Store Pickup’ concept in case of Iphone's
•Croma may also introduce an app for smooth and convenient shopping for it’s users• Create dedicated customer care website• Tie up’s with major TV channels, electronic giants, sponsors
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