We help you buy First national, specialist retail chain : consumer electronics and durables. Technical and strategic support : Woolworth Promoted by : Infiniti Retail Ltd (100% subsidiary of Tata Sons) 6,000 products, 180 brands, 8 categories, 50 stores A TATA ENTERPRISE EXISTING ORGANISATION
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We help you buy
First national, specialist retail chain : consumer electronics and durables. Technical and strategic support : Woolworth Promoted by : Infiniti Retail Ltd (100% subsidiary of Tata Sons) 6,000 products, 180 brands, 8 categories, 50 stores
A TATA ENTERPRISE
EXISTING ORGANISATION
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A TATA ENTERPRISE
EXISTING ORGANISATION
About CROMA Specialist Consumer Electronic and durable Retail Chain
Micromax Android phones is launching in India on 12th November.
We would be the first one to Retail the android phones of Micromax in India.
Resulting in increasing our product width to a good extent.
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PLACE STRATEGY
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Where We Are In India.?
MUMBAI : Juhu, Dahisar, Malad, Santacruz Airport, Vashi CBD Belapur, Bhayandar and Mulund.NEW DELHI : New Deepali Chowk, Rohini, Sahibabad, Inrapuram.BENGALOORU : Koramangla.PUNE : Hadaspur, Aundh, Pimpri, and Kothrud.AHMEDABAD : Memnagar and S.G Highway Junction.SURAT : Ghod Dod Road.AURANGABAD
Where We Are In India.?
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NEW PLACE STRATEGY
More Tier 1 Cities and Tier 2 Cities :
Tier 1 : Kolkata Chandigarh Ahmadabad
Tier 2 : Lucknow Dheradhun Bhopal
FUTURE SITES
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ZIP CENTERS
Opening small Croma zip stores basically on the airports.
Area of 3000 sq.ft. suitable enough to give a feel of croma’s product.
With an intent to meet and interact with as many people as they can covering a good market place.
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HUB & SPOKE MODEL :
In this model, the store chain would expand its stores around its distribution centre's, from where it could supply merchandise to its stores.
Example :
Bhiwandi near Mumbai take care of supply needs of 11 stores in Mumbai and 3 in Pune.
More and more of such Hub & Spoke model can help in solving the problem of distribution and hence expanding the market area.
DISTRIBUTION CENTER
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PRICE STRATEGY
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• Value pricing • Promotional pricing
Low interest financing Psychological discounting Special event pricing
• Differentiated Pricing Time pricing
• Bundling
EXISTING PRICING
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VALUE PRICING
Value for your money
Best products with most reasonable pricing.
Lowest down payments and easy EMI’s.
Best discounts and offers.
Warranties and guarantees to your most likings.
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DIFFERENTIAL PRICING
Time Pricing
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BUNDLING
Bundling serves to the purpose, both of consumer as well as the retailer.
Consumer gets value for their money as they find a value product absolutely free, with a product they were buying .
Retailer can easily bundle those products which are of least demand and hence, compensate the profit by extra selling of those products which are in demand.
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PSYCHOLOGICAL PRICING
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PRICING STRATEGY
Festive promotional pricing
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HIGH –LOW PRICING
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REFERENCE PRICING
It uses customer’s frame of reference that is established through previous experience of purchasing the product or high level of information search.
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PROMOTION STRATEGY
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EXISTING PROMOTION
•Coupon, discount, more of the product at normal price, gift with purchase, competition, and prizes, money back offer, exchange offer, special occasion.
Below the Line
Promotion
•Giving advertise in news paper, TV. Internet (own website which give online shopping service),
•partnership with Bigfilx, Big FM 92.7.
Above the Line
Promotion
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BELOW LINE PROMOTION
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BELOW LINE PROMOTION
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ABOVE LINE PROMOTION
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ABOVE LINE PROMOTION
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NEW PROMOTION STRATEGY
Social Media ActivationContests and Campaigns :
Design and execute monthly contests/campaigns around the brand identity of CROMA to create more passion and gain exposure, building more fans and followers.
Push small contests to ignite participation and increase spreading of the word.
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NEW PROMOTION STRATEGY
SUN SET ServicesIn this, we visit our customers place and rectify the problem or any trouble that they are facing because of our product.
We assure them that if they call us before 12 in the afternoon, we will be there rectifying the problem before actually the sun set i.e., before 6 in evening.
Our customer’s trouble is our pain and hence, we aim at solving issues before the source of energy sets.
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NEW PROMOTION STRATEGY
Create a customer support website
We will create a customer support website where people can submit their queries, ideas, advices, and get the knowledge of the products sitting back from their home.
SAMPLE : www.cromasupport.com
There will be a toll free number providing support to customers queries and feedbacks. Our executives will be supporting and available on weekends also. Providing 12*7 support to our customers.