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What should I say on social media?
How to harness the power of storytelling
@crocstar | crocstar.com
I’m ChristineI’ve been a journalist,
a homepage editor and am now a copywriter,
social media manager and writing trainer
@crocstar | crocstar.com
@crocstar | crocstar.com
1. Overcoming the monster 2. Rags to riches 3. The quest 4. Voyage and return 5. Comedy 6. Tragedy 7. Rebirth
The 7 plots
Once upon a time there was ___. Every day, ___. One day ___.
Because of that, ___. Because of that, ___.
Until finally ___.@crocstar | crocstar.com
The story arc
start
climax
resolution
conflict/change
@crocstar | crocstar.com
antagonist
@crocstar | crocstar.com
1. Who I am 2. Why I’m here 3. Teaching 4. Vision 5. Values in action 6. ‘I know what you’re thinking’
6 influential story types
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