Big data is one of the latest buzzwords in the technology lexicon. The potential, reach and impact of big data technologies is the subject of much debate, and the hero in many success stories. Another concept, albeit older, is Customer Relationship Management (CRM), which has made a huge impact on the business world over the years, directly improving profitability, branding, and satisfaction. This paper looks at how big data can be leveraged to create an insightful CRM solution. CRM with Big Data WHITE PAPER
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CRM with Big Data - EdgeVerve · PDF filehow big data can be leveraged to create an insightful CRM solution. CRM with Big Data WhiTe pApeR. 2 | infosys Big data is all about processing,
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Big data is one of the latest buzzwords in the technology lexicon. The potential, reach and impact of big data technologies is the subject of much debate, and the hero in many success stories. Another concept, albeit older, is Customer Relationship Management (CRM), which has made a huge impact on the business world over the years, directly improving profitability, branding, and satisfaction. This paper looks at how big data can be leveraged to create an insightful CRM solution.
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