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CRM Solutions for better conversion and customer …...CRM for a media company Custom CRM system to support client, personnel and process management with a built-in loyalty program

Jun 01, 2020

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Page 1: CRM Solutions for better conversion and customer …...CRM for a media company Custom CRM system to support client, personnel and process management with a built-in loyalty program

www.scnsoft.com © 2020 ScienceSoft ®

CRM Solutionsfor better conversion and

customer retention

Page 2: CRM Solutions for better conversion and customer …...CRM for a media company Custom CRM system to support client, personnel and process management with a built-in loyalty program

www.scnsoft.com © 2020 ScienceSoft ®

Key Facts

ScienceSoft is an international IT consulting company providing

smart CRM solutions since 2008

700employees

Customers in 37 countries,

including Fortune 500 companies

12 years of CRM experience,

31 years in IT business

Page 3: CRM Solutions for better conversion and customer …...CRM for a media company Custom CRM system to support client, personnel and process management with a built-in loyalty program

www.scnsoft.com © 2020 ScienceSoft ®

Our CRM Expertise

Solutions for B2B and B2C

30+ completed CRM projects

10+ CRM experts

Platforms:

Page 4: CRM Solutions for better conversion and customer …...CRM for a media company Custom CRM system to support client, personnel and process management with a built-in loyalty program

www.scnsoft.com © 2020 ScienceSoft ®

Companies that Use Our Software

75% of our revenue comes from 1+ year-long customers

Page 5: CRM Solutions for better conversion and customer …...CRM for a media company Custom CRM system to support client, personnel and process management with a built-in loyalty program

www.scnsoft.com © 2020 ScienceSoft ®

Industry Focus

Retail

Banking

Healthcare

Manufacturing

Telecom

Page 6: CRM Solutions for better conversion and customer …...CRM for a media company Custom CRM system to support client, personnel and process management with a built-in loyalty program

www.scnsoft.com © 2020 ScienceSoft ®

What We Deliver

Sales automation

Customer management

Marketing automation

Sales forecasting

Performance management

Partner management

Reporting

Page 7: CRM Solutions for better conversion and customer …...CRM for a media company Custom CRM system to support client, personnel and process management with a built-in loyalty program

www.scnsoft.com © 2020 ScienceSoft ®

2

3

4

Our Approach

In our practice, we apply the 4-stage CRM maturity model that helps

us provide our clients with a clear CRM roadmap

CR

M m

atu

rity

le

ve

ls

1 Electronic record-keeping

All-round communication management

Managed relationship development

Total customer experience

Page 8: CRM Solutions for better conversion and customer …...CRM for a media company Custom CRM system to support client, personnel and process management with a built-in loyalty program

www.scnsoft.com © 2020 ScienceSoft ®

Specific Solutions We Offer

Systematic lead nurturing

Long-cycle sales support

Customer Experience Management (CXM)

Strategic LTV measurement

Page 9: CRM Solutions for better conversion and customer …...CRM for a media company Custom CRM system to support client, personnel and process management with a built-in loyalty program

www.scnsoft.com © 2020 ScienceSoft ®

Systematic Lead Nurturing

Automating routine activities

follow-ups, holiday greetings, etc.

Enabling lead nurturing templates

to minimize the time spent on preparing

nurturing messages

Alerting CRM users

to avoid frustrating gaps in customer

communication and thus prevent

losing valuable opportunities

Page 10: CRM Solutions for better conversion and customer …...CRM for a media company Custom CRM system to support client, personnel and process management with a built-in loyalty program

www.scnsoft.com © 2020 ScienceSoft ®

Long-cycle Sales Support

Step-by-step relationship

development

Assigning lead-specific

milestones (workshops,

meetings, PoCs, etc.) and

monitoring the progress

Communication planning

Creating communication plans

for target contacts and triggering

alerts to responsible employees

Customer information management

Registering all influencers at a

target company and consolidating

information into single-view profiles

Page 11: CRM Solutions for better conversion and customer …...CRM for a media company Custom CRM system to support client, personnel and process management with a built-in loyalty program

www.scnsoft.com © 2020 ScienceSoft ®

Customer Experience Management

Data

collection

from all

organization

units that

influence CX

Personalized

communication

management

Gathering

Voice

of the

Customer

Loyalty

management

Workflow

configuration

for

immediate

corrective

actions

Workflow

configuration

for

long-term

corrective

actions

CXM

Page 12: CRM Solutions for better conversion and customer …...CRM for a media company Custom CRM system to support client, personnel and process management with a built-in loyalty program

www.scnsoft.com © 2020 ScienceSoft ®

Strategic LTV Measurement

CRM solutions that help B2B enterprises to calculate and keep LTV

updated for the benefits of:

Identifying under-developed accounts

Prioritizing customer activities

Making long-term plans on customer accounts

Page 13: CRM Solutions for better conversion and customer …...CRM for a media company Custom CRM system to support client, personnel and process management with a built-in loyalty program

www.scnsoft.com © 2020 ScienceSoft ®

User Convenience

We provide convenient, easily adoptable CRM solutions which aid

sales forces to close more deals and save their time through:

Automation of manual routine

(e.g. synchronizing emails,

scheduling appointments, etc.)

Intuitive, highly

usable interface

Mobile-optimized

design

Rapid data

processing

Page 14: CRM Solutions for better conversion and customer …...CRM for a media company Custom CRM system to support client, personnel and process management with a built-in loyalty program

www.scnsoft.com © 2020 ScienceSoft ®

Value-added Features

We can go beyond default CRM functionality and offer complementary

tools to make the entire sales process more efficient:

Mobile apps for sales force

Catalogues, 3D presentations,

product configurators, etc.

Advanced CRM analytics

Customizable reporting and

customer data analysis

Collaboration solutions

Collaboration platform to discuss particular

leads or opportunities across departments

CRM

Page 15: CRM Solutions for better conversion and customer …...CRM for a media company Custom CRM system to support client, personnel and process management with a built-in loyalty program

www.scnsoft.com © 2020 ScienceSoft ®

Our Services

Customization

Data migration

Integration with enterprise systems

Maintenance

Quality

assurance

Business analysis and CRM consulting1

2

3

6

4

User trainings5

Page 16: CRM Solutions for better conversion and customer …...CRM for a media company Custom CRM system to support client, personnel and process management with a built-in loyalty program

www.scnsoft.com © 2020 ScienceSoft ®

CRM for a Retail Bank with 7 mln Clients

Success Story

3 CRM modules:

• customer base

management

• sales activities

planning

• analytics and

reporting

MS Dynamics CRM, .NET, WPF, MS Reporting Services

Customer Solution

Tools & Technologies

Bank with 7 mln

clients, 7,000

employees and

180 branches

across the

country

Page 17: CRM Solutions for better conversion and customer …...CRM for a media company Custom CRM system to support client, personnel and process management with a built-in loyalty program

www.scnsoft.com © 2020 ScienceSoft ®

Microsoft Dynamics CRM Online, HTML5,

CSS3, JavaScript, Microsoft Insights, Bing

Maps, Microsoft SQL Server

Success Story

CRM for a multinational healthcare company

Tools & Technologies

CRM system and its

mobile version that

support direct sales

management and

performance analytics

by US regions, featuring

a range of reporting

dashboards

Customer Solution

US-based

multinational

healthcare

company, a market

leader in epigenetic

diagnostics of

urologic cancers

Page 18: CRM Solutions for better conversion and customer …...CRM for a media company Custom CRM system to support client, personnel and process management with a built-in loyalty program

www.scnsoft.com © 2020 ScienceSoft ®

Success Story

CRM for a media company

Custom CRM system to

support client, personnel

and process

management with a

built-in loyalty program

module to manage

promotion campaigns

for over 5 mln readers

Online media

company with

1,300 employees,

5 mln readers

and around

350,000 corporate

subscribers

Customer Solution

Tools & Technologies

MS Dynamics CRM, .NET, WPF, MS Reporting Services

Page 19: CRM Solutions for better conversion and customer …...CRM for a media company Custom CRM system to support client, personnel and process management with a built-in loyalty program

www.scnsoft.com © 2020 ScienceSoft ®

Let’s Keep in Touch!

SCIENCESOFT USA

5900 S. Lake Forest Dr., Suite 300 McKinney, TX 75070, USAPhone: +1 214 306 68 37Email: [email protected]: www.scnsoft.com

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