Sponsored by: Organised by: Driving Sales Performance Through Online Engagement Dan Kelly - Corporate Rewards
Apr 16, 2017
Sponsored by: Organised by:
Driving Sales Performance Through Online Engagement
Dan Kelly - Corporate Rewards
Sponsored by: Organised by:
Smarter Marketing - Accelerating Your 2012 Marketing ROI through CRM: Identifying,
targeting, engaging and measuring - in the Cloud or on-premise
Justin Mahon – Sage CRM
Sponsored by: Organised by:
Tying It All Together: Multi-channel marketing success
Nick Evans – Exact Target
OVERVIEW
Nick EvansAccount [email protected]@nevans110
Agenda•Introduction
•Subscribers Fans and Followers: UK consumers’ attitudes to brands on email, Facebook and Twitter
•Multi-Channel Marketing Challenges and Solutions
•Key Takeaways
•Q&A
<1990<1990 1990s1990s
EventsDirect MailTelephone
19991999 2000s2000s 20122012TVRadioPrintDisplay
IMEmailEventsDirect MailTelephone
TVRadioPrintDisplayCable TVWebsiteSearchOnline Display
TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoWebinarsAffiliate Marketing
Mobile EmailSMSIMEmailEventsDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogsRSSPodcastsContextualWikisSocial NetworksMobile Web
Apps/Push NotificationsGroup TextingSocial DMVoice MarketingMobile EmailSMS + MMSIM EmailEventsDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogs/ RSSPodcastsContextual WikisSocial NetworksMobile WebBehavioral Social Media & AdsVirtual WorldsWidgetsTwitterMobile AppsGeolocationVirtual Events
THE MARKETING (R)EVOLUTIONIMEmailEventsDirect MailTelephone
<1990<1990 1990s1990s
EventsDirect MailTelephone
19991999 2000s2000s 20122012TVRadioPrintDisplay
IMEmailEventsDirect MailTelephone
TVRadioPrintDisplayCable TVWebsiteSearchOnline Display
TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoWebinarsAffiliate Marketing
Mobile EmailSMSIMEmailEventsDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogsRSSPodcastsContextualWikisSocial NetworksMobile Web
Apps/Push NotificationsGroup TextingSocial DMVoice MarketingMobile EmailSMS + MMSIM EmailEventsDirect MailTelephone
TVRadioPrintDisplayWebsiteSearchOnline DisplayPaid SearchLanding PagesMicrositesOnline VideoAffiliate MarketingWebinarsBlogs/ RSSPodcastsContextual WikisSocial NetworksMobile WebBehavioral Social Media & AdsVirtual WorldsWidgetsTwitterMobile AppsGeolocationVirtual Events
THE MARKETING (R)EVOLUTIONIMEmailEventsDirect MailTelephone
SOLUTION: Proactive Communication
• Icelandair used CoTweet to communicate with customers during volcanic eruption
• Multi-Channel strategy during volcanic crisis included:
• Comprehensive, frequent updates updates via Twitter
• News landing page publicised through Twitter
• Conscious decision to send less email communication
• Refrain from utilising other social networks
Sponsored by: Organised by:
Back to Basics CRM - Communicate. Collaborate. Compete. How CRM supports mid-market companies … a series of customer tales
& a discussion of trends for businessDavid Beard – Sage UK
Sponsored by: Organised by:
The Secret Sauce to Sales and Marketing Alignment
Fergus Gloster - Marketo EMEA Ltd