CRM in Higher Education - April 6 th 2011 Mark Peplow – Fujitsu SaaS Practice Chris Atwood – Salesforce.com Simon Parker – KTC Director, Cardiff University © Copyright Fujitsu Services Limited 2010
CRM in Higher Education - April 6 th 2011 Mark Peplow – Fujitsu SaaS Practice Chris Atwood – Salesforce.com Simon Parker – KTC Director, Cardiff University.
Dec 13, 2015
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CRM in Higher Education - April 6th 2011
CRM in Higher Education - April 6th 2011
Mark Peplow – Fujitsu SaaS PracticeChris Atwood – Salesforce.comSimon Parker – KTC Director, Cardiff University
© Copyright Fujitsu Services Limited 2010
INTRODUCTION TO SALESFORCE.COM
Chris Atwood
2 FUJITSU EYES ONLY
Why isn’t all enterprise
software like Amazon.com?
2000 2011
Why isn’t all enterprise
software like
?
“The Facebook Imperative”: The World Has Changed
Desktop
Location Unknown
Windows/Mac
Self-integrated
Click
Pull
Tabs
Amazon.com
2000
Smartphone/Tablet
Location Aware
Android/iOS/Java/Ruby
Marketplace
Touch
Push
Feeds
2011
Our Mission: Cloud Computing Driver, Catalyst & Evangelist
1960sMainframe
1980sOn-PremiseClient/server
TodayEnterprise Cloud
Computing
Qua
rte
rly R
eve
nu
e (
$M
)
Revenue through fiscal quarter ended 01/31/11
FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011
First Cloud Company to Exceed $1.8 Billion Annual Run Rate29% Revenue Growth Y/Y in Q4 FY11
$1.8 Billion+ #4Fastest Growing Company
2010Annual Revenue Run Rate
Paying Customers92,300+92,300+
FY2006 FY2007 FY2008FY2003 FY2004 FY2005 FY2009 FY2010 FY2011
Strong Growth in New Customers
The Cloud Computing Model
Multi-tenant
Automatic Upgrades
Pay-as-you-go
Real-time
5x Faster
IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc # 219965, September, 2009
The Cloud Computing Test
Other vendors
Hardware/Software Costs ? £0
Automatic Upgrades ? 3 per year
Scalability ? Instant
Democratic ?1/3 small business
1/3 midsize business1/3 large business
Apps Marketplace ? 1000+ apps
Energy Efficiency ? .09 grams CO2/transaction
228,000+ hours community service
9,500+ non-profit organizations
$21 million + grants
1%Time
Equity
Product
CRM IN HIGHER EDUCATIONMark Peplow
CRM Aims
Single 360 View of…students, corporations, Schools, faculty staff, parents…
improve the quality of communications improve the value of those touch points allow new opportunities to be pursued reduce the cost of maintaining the contact information. provide accurate information allow cross-functional views of information facilitate cross-functional activities ensure that all information is secure and recoverable
12
IT Challenge
Events/ Conference
Short Course
Pre-Application
Placements
AdmissionsStudent RecordsAccommodation
Finance
Student Portal
Shared Services Business
Development
Project Management
CampaignManagement
ContactDatabases
Web sites
Constituent Relationships and growing channels
Faculty & Staff
Students
Recruit Retain Engage
Other Supporters
Parents CorporationsKTC,
InnovationCentre
Phone Email Web Chat Social Media
Admissions, Student Records, Accommodation, Finance
Over 1,700 Education CustomersUniversities, colleges and Education sector NFP institutions
CARDIFF UNIVERSITYSimon Parker
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