CRL Presentation

COMPANY PRESENTATION

2010

Chain Reaction Logistics

Vision: To be recognized by our customers, suppliers and employees as a leading innovator and provider of product solutions from concept to consumer

Mission:We will actively pursue growth revenues and profits by being the preferred partner for our customers and suppliers through excellent operating performance in every respect

Strategies:Serve companies for whom we can truly add value through customized solutions

Develop a corporate culture and working environment that encourages people to make decisions and act independently in support of the company mission and financial objectives

Be unique in our market by providing state-of-the art technical expertise and application know-how

Who We Are

OfficeSupport

Market Strengths

•Proven supply chain family

•20+ years operations history & experience

•Complete understanding of retailer vendor compliance regulations

•“One point of contact” approach

• Global presence

•National sales force with established key account relationships

•Innovative “idea to product” design research

•Customized integrated logistics management solutions

Long Term Growth Strategy

•Differentiate CRL from our competitors by becoming the “only” partner assisting the client in achieving success & growth

•Leverage and expand geographic presence

•Increase penetration of long-term global customer base

•Focus on technical support, speed and efficiency in our business systems

•Continuous development is pure oxygen for our organization. It creates a vital, enthusiastic organization where people see new and better opportunities, for the benefit of our clients.

W a r e h o u s e ,D i s t r i b u t i o n

T r a n s p o r t a t i o n

A s s e m b l yF u l f i l l m e n t

F a c i l i t yM a n a g e r

B r a n dM a n a g e r

B r a n d 2M a n a g e r

B r a n d NM a n a g e r

M a r k e t i n gF o r e c a s t i n g

R B M 1

R B M 2

R B M N

M a n a g e r o f F i e l d 1

R B M 1

R B M 2

R B M N

M a n a g e r o fF i e l d 2

V PS a l e s a n d M a r k e t i n g

F i n a n c eD e p a r t m e n t

I n t e r n a l /E x t e r n a l

P e r s o n n e l / H RD e p a r t m e n t

I T

C o n t r o l

C u s t o m e rS e r v i c e

V P o f F i n a n c e

P r o c u r e m e n t /M e r c h a n d i s e

s e r v i c e s

P l a n n i n gM R P

P r o j e c tM a n a g e r

B u s i n e s sD e v e l o p m e n t

C E O

Company Structure

“From Concept to Consumer”

DevelopmentalCreative

ComponentsSupply Chain Family

Sourcing – WorldwideGraphics

Package Engineering

MarketingStrategies

Direct Mail/CatalogsDisplay UnitsMedia Events

Website DesignE-commerce Storefront

w/Shopping Chart

SalesNational Sales Force

Mass MarketDrug Store ChainsWarehouse ClubsSpecialty Stores

WarehousingComponents

Finished GoodsOn-line Inventory Control

On-line VisibilityReclamation Center

FulfillmentGift Sets

POP DisplaysAssembly

On Site ContractingIT Support

Customer Service

DistributionDirect to Store thru DC

Pick PackDistribution Center

TransportationCompliance Issues

Supply Chain Process Without CRL

Component Suppliers

Contract Packagers

Client

Trade

What Does It Mean?

Additional:

* Time* Freight Charges

* Damages* Delays To The Process

* Miscommunication

* Management Complications

Supply Chain Process With CRLFrom the Clients’ Point of View

Client

CRL

Trade

Supply Chain Process With CRL

Domestic Overseas

SUPPLIERSDomestic Overseas

Assembly

Warehousing

Office Support

CRL TRADE

And More - We Are YOU!

Domestic Overseas

SUPPLIERSDomestic Overseas

Assembly

Warehousing

Back Office

CRL TRADE

CLIENT

Why us? Because . . .

•Our team is experienced in responding to the individual needs of our clients

•By keeping the client’s cost of goods to a minimum and allowing them to focus on their core business, CRL will increase their profitability

•Through it’s established national sales force, CRL is able to open doors to major retailers across the country

•We provide complete turnkey solutions

•Highly integrated operations with EDI and JIT systems and capabilities

•We deliver on commitments – consider all promises carefully – once a promise is made we keep it!!!

Developmental

• 20+ year relationships

• Negotiate best rates

• Preferred program agreements

• Concept of collective strengths

• Best costs/terms from suppliers

• Sourcing both domestic and international

Marketing

•Promotional materials and strategies

•Create powerful “brand awareness”

•Product packaging and display design

•Direct mail campaigns

•Media events

•Web site design

•E-commerce storefront with shopping cart

•Multi-lingual packaging & design

Sales

• National sales force with established key account relationships

• Account follow-up and new item form preparation

• International network of distributors and brokers

• Identify new product ideas to meet consumer needs

• Develop a two-way communication process to improve all national account decisions and the implementation and enforcement of agreements

•On-line sales & performance reports

Fulfillment

•Design and production of multi-unit sets

•Product and display assembly

•Reclamation center & processing

•Full compliment of assembly options/equipment

•Bulk mailing & collating capabilities

•Re-packaging/custom packaging

•Special expertise & quality performance at a lower overall cost

•Quality assurance checklists tailored to each job

•In house/on site contracting

Warehousing

•Inventory management and control

•Finished product & component warehouse storage

•Customized storage solutions (clean room, temp control …)

•Inventory & order updates available in real-time

•24-hour electronic security

Distribution

•Ship worldwide

•Order fulfillment including Electronic Data Interchange (EDI)

•Account compliant bar coding & labeling requirements

•Leveraging relationships with national & International carriers to improve service and reduce transportation costs

•Pick-pack capabilities including shipping direct to store or through distribution centers

•Experience and understanding of retail distribution and vendor compliance regulations

Office Support Services

•Order processing, invoicing, collection and taxes

•Trained and dedicated customer service team

•Manufacturers Requirement Planning (MRP)

•Just In Time-planning/purchasing of client components

•Operations consulting services

•Provide technology skills & resources to assist our clients with infrastructure integration & adoption of current

technologies

•Real-time management reports available on-line

And More Than That . . .

…if you succeed…we succeed!!!