Critiquing Websites: First Impressions. critique guideline First Impressions Long Term Relationships.

Critiquing Websites:First Impressions

critique guideline

First ImpressionsLong Term Relationships

Concept [ 構想 造意 觀念 ]

Themes + Experience + Composition = Concept

visual themes

Metaphors, references to things or stories that people are already familiar with

http://www.rsad.edu

Ringling School of Art and Design

Example of strong concept:

http://artschool.hkac.org.hk/www/eng/index.php

Art Center - The Art School

Example of weak concept:

http://www.nytimes.com

The New York Times

sexy vs trashy

http://www.jwt.com/

J. Walter Thompson

Avoid metaphors that are too literal ( 言筌 , 直譯 )

strong composition

Mental maps that are easy to grasp

Think of the design as a city

Are there good devices for organization on the site?

http://www.sfmoma.org

San Francisco Museum of Modern Art

http://www.heritagemuseum.gov.hk

Hong Kong Heritage Museum

Example of the bad:

strong experience

like being in a movie, immersing in a story

http://www.designmuseum.org.uk

The Design Museum

http://www.cityu.edu.hk

a typical intranet experience