Critical view of what Finnish are doing in the edtech field.

EdTech field - where everyone seems to be doing the same things.. at least in Finland.

Santeri Koivisto!teacher & ceo of TeacherGaming LLC

50% business & 50% lifestyle + ‘we do what we want’ attitu

de

Nutshell - 6,5 employees (2 abroad) - Revenue approx. $1 million !Over 2000 educational organisations as customers and over 200 joining every month. 99.8% comes from outside Finland.

Short term goals - Build a community of 10k schools using various games in their work. - Double the size of our company - Change the world of course!! !For this goal we need active involvement of others.

My apologies for the rather critical

tune of this presentation.

What’s going on at the education technology field globally?Big trends - kid coding - mobile devices - cloud - maker movement - STEM (US) / STEAM (UK) + pedagogical restlessness

HOWEVER

is more like

Traditional learning games

Finnish Stereotypes

Learning platforms

Problem?

+is not equal to Finnish Education System

HOWEVER

It appears to be the same thing as

Finnish Education System Exported

I don’t get it.

(BECAUSE FINNISH SCHOOLS DON’T USE THEM!)

Revolutionise

Sounds like a lot of work for a single teachers in a classroom

What challenges we face from the customers’ side?

It appears that Finnish public organisations can’t buy anything.

Why?Purchasing processesProjects’ dark sideLack of money, obviously ->

School sector budget in a nutshell

1%

58%

1%

29%

1%10%

Government level salaries(+other exp)

*all values not 100% accurate, the scale is

Government level school dev. investments

County level salaries(+other exp)

County level school dev. investments

School level salaries(+other exp)

School level learning material budget

€€€ / x

€€ / xx

€ / xxx

100%

Parents = #win?

Entry strategies

Volume (international scheme required)

Ready store platforms (with publisher?)

Community activation

Local presence

Dedicated products and extra content

Buffers:

Our solution for standard distribution

Inexpensive - recycling code made by others !

High volume - global push !

Community activation - peer support, open environment for teachers’ ideas

!Empowering teachers to train in their area (local presence)

!Openness - everything we do is public and most of it open

source (methods etc) !

Allowing creativity

‘How did you get access to US market?’ !

‘We never got one, we’ve always been there.’ co-founder in States

Community support3rd party

content dev

What we should develop?

Cloud services - accessibility Site licensing model

Solitude vs. openness!

Start companies with a global team. You’re in a university that has people from all around the world

and a community that is pro entrepreneurship.

I’m sorry, but PISA results won’t make your company successful.

Hope to see you on the field! !

Thanks! =)

@Aalvisto @Aalvisto [email protected]