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Critical Interface Design Caring about more, than paying the bills Lutz Schmitt UXcamp Europe – Berlin, May 26th 2012 photo (cc by-nc) wlodi on flickr.com
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Critical Interface Design

Jan 21, 2015

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Design

Lutz Schmitt

Caring about more than paying the bills. A presentation for my talk on ethics, morale, responsibility and power at the UXcamp Europe 2012 in Berlin.
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Page 1: Critical Interface Design

Critical Interface DesignCaring about more, than paying the bills

Lutz SchmittUXcamp Europe – Berlin, May 26th 2012

photo (cc by-nc) wlodi on flickr.com

Page 2: Critical Interface Design

Would you design the electric chair?Session at UXcamp Europe 2011

photo by lucinda devlin

Page 3: Critical Interface Design

What we design has always an impact.

Most times it’s not just black or white.

Ethical questions lurk everywhere.

It’s better to be involved, than to look away.

We are responsible, but for what exactly?

It’s OK to become paid.

Page 4: Critical Interface Design

I've brought with me some insights, thoughts, opinions, insults and of course: Venn-Diagrams!

Page 5: Critical Interface Design

Caring about more, than paying the bills

photo (cc by-nc) wlodi on flickr.com

Page 6: Critical Interface Design

point of view

Everything has an interface

DESIGN FOR CONVERSION in a nutshell

Page 7: Critical Interface Design

point of view

The interface is the product

DESIGN FOR CONVERSION in a nutshell

Page 8: Critical Interface Design

thesis one

User Experience is just educated marketing

DESIGN FOR CONVERSION in a nutshell

Page 9: Critical Interface Design

UserValue

Designer

Business

Page 10: Critical Interface Design

Let's face it

We work to sell more stuff

We keep the system going

Page 11: Critical Interface Design

comfortzone

Designer

Business User

Page 12: Critical Interface Design

thesis two

Most times we are paid for staying in the comfort zone

DESIGN FOR CONVERSION in a nutshell

Page 13: Critical Interface Design

Another aspect for my argumentation

DESIGN FOR CONVERSION in a nutshell

Page 14: Critical Interface Design

thesis three

Every time we design an interface we’re de!ning universal rules

DESIGN FOR CONVERSION in a nutshell

Page 15: Critical Interface Design

what others came up with

First formulation of the categorical imperative:

“Act only according to that maxim whereby you can at the same time will that it should become a universal law.”

DESIGN FOR CONVERSION in a nutshell

Immanuel Kant, Groundwork of the Metaphysic of Morals

Page 16: Critical Interface Design

DESIGN FOR CONVERSION in a nutshell

Let’s head to the big picture

Page 17: Critical Interface Design

User

Value

Designer

Business

Page 18: Critical Interface Design

User

Designer

Business

Values

Page 19: Critical Interface Design

Market Economy

Page 20: Critical Interface Design

LawsMoral Codes

Ethics

Society

Page 21: Critical Interface Design

Sometimes it's easier to act ethically, sometimes not

Page 22: Critical Interface Design

Sometimes it's just the small things

DESIGN FOR CONVERSION in a nutshell

Gender

Male

Gender

Female

Page 23: Critical Interface Design

Sometimes it's just the small things

DESIGN FOR CONVERSION in a nutshell

Gender

Male

Gender

Female

Male

Both

Other

Page 24: Critical Interface Design

last slide

DESIGN FOR CONVERSION in a nutshell

We are incredible powerful.

Maybe we should care about more, than paying our bills.

Page 25: Critical Interface Design

last slide (in other words)We already have an impact with our designs on society.

Why not use this for something else, than re!ecting our bosses / clients needs?

DESIGN FOR CONVERSION in a nutshell

Page 26: Critical Interface Design

Do we have this power, as proposed?

Do we have this responsibility beyond our job?

When did you leave the comfort zone the last time?

Is UX actually just marketing?

I try to act ethically.

Are you happy?

Page 27: Critical Interface Design

Thank [email protected] | Twitter @luxux

Lutz Schmitt | Senior Consultant at nexum AG