Critical analysis Done by: Samra Awan
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- 1. Critical analysis Done by: Samra Awan
- 2. Introduction My final As level course work includes a magazine about prom. The Title of the magazine is BELLEZZA. It is aimed at teenage girls between the ages of 14 to 18. It contains tips and tricks on all things prom. Bellezza US is for the modern teenage girl who wants to lead a fashionable and beautiful life. She cares about the latest trends on the runway, and she takes her beauty seriously! Reading Bellezza every month is essential because its her stylish guide and her perfect escape
- 3. Questions How does your product use or challenge conventions and how does it represent social groups or issues? How does your product engage with audiences and how would it be distributed as a real media text? How did your production skills develop throughout this project? How did you intergrade technologies-software, hardware and online- in this project?
- 4. How does it challenge conventions and represent social groups? In this issue of Bellezza magazine, representation is focused on young teenage girls. It portrays them to be feminine and delicate. In some ways we can say that it is a Stereotype of what teenage girls are like, including all things fashion, make up and hair.
- 5. The Conventions challenged and displayed in my magazine include, Barcode- The reason as to why I placed my barcode at the bottom left because it is always placed there in all magazines and also so that it does not interfere with the magazine cover. In some magazines, barcodes can be quite large and tend to take the main attraction away from the cover page, but in my instance I chose to make it small but still visible and place it in front because I personally thought it looked. The purpose of a barcode is always to identify the amount or price of any magazine.
- 6. Font(Masthead) - The font I used for the masthead is one known as ELEPHANT on word/publisher. The reason as to why I chose this font was because it is large and eye catching as to grab the audience attention. I chose the color PINK also to appeal to my target audience. The reason why I chose to add a word art font is to look girly and feminine again here, this font is shown to be more appealing to girls. Teenage boys would not be attracted to this kind of font, they are more appealed by straight lined fonts for example IMPACT .
- 7. The name BELLEZZA in Spanish means BEAUTY. I decided to use this name because in my opinion All women and girls are beautiful no matter what.
- 8. color style- The color scheme and style that I used in this magazine includes mostly Pinks, Blues, Oranges and Black. These are colors that teenage girls are more familiar with and those that appeal most to them. Black used Oranges used Pinks used
- 9. Dates- These are the numbers placed right underneath the masthead to show when the release date of the magazine is. In some cases the price is included alongside the release date
- 10. Pugs- The use of Pugs in my magazine is a way of advertising and grabbing the audiences attention and just to add little more character to the cover
- 11. Puffs- This is also another way of advertising to catch peoples attention. In other words to appeal to the audience
- 12. Another convention is the language used. Here the language used is simple and clear for the ease of teenage girls Here we see phrases like BYE BYE FAT DAYS and Dress heaven these kinds of phrases will not attract teenage boys and this is why I chose my target audience to be teenage girls.
- 13. How would it be distributed as a real media text? In terms of distribution The Bellezza magazine would be sold at several book stores, make up stores and grocery stores. This issue of The Bellezza magazine will be advertised in such as billboards etc.
- 14. Another way in which I will distribute my media text is through high schools. I will distribute this magazine edition because it is a prom edition and the high schools can relate to this. Cinemas- another way to distribute my media text is to sell it on stands at the cinemas as this is where teenagers tent to hang out I will also have an app on Androids and Apple devices for every monthly issue including special edition issues too. This app will update the users on what the magazines are about and will allow the users to read the magazines online for free.
- 15. How did your production skills develop throughout this project? When doing this project, several aspects of my production skills had developed. From familiarizing myself with the Photoshop tools to the complications of exporting and importing through InDesign. Doing this project helped me know and understand more about how to work with applications such as Photoshop and InDesign. Getting my self familiar with such apps help will definitely help me for future purposes.
- 16. How did you intergrade technologies-software, hardware and online- in this project? I did so by combining online pictures and ideas and making them into my own. By using editing software's such as Photoshop and InDesign. And by using hardware machinery such as printers, laptops and paper to bring all my ideas and work together. Here is an example of some of the inspiration I got online for my final magazine project.
- 17. Inspiration My creation
- 18. My contents page My contents page includes the initial magazine cover on the top left with the pages clearly pointed out alongside the cover storylines. The contents font used is big and clearly visible as well as the font and language used is simple and straight to the point. The colors used in my contents page include mainly pink. In different shades and gradients. I also used a very pale and light yellow color as my background color.
- 19. Double page spread. My double page spread includes two different articles including one about teenage girls self esteem and one about different body types and how they should dress. The cover page font is quite clear and visible to the audiences and this goes hand in hand with the font color as well. Which is mostly Pink as the titling and black and blue with the article itself
- 20. I created my entire print project with a combination od software's such as Windows Publisher, Photoshop, InDesign and even Microsoft word. Overall I faced several challenges in the making of this magazine. One of the biggest challenges I faced was the clarity of the pictures and the colors. I over came these problems by seeking help from other professionals, in this case the help of a photographer. At first I did not know who my target audience would be or what the content of my magazine would consist of. During the course of this project I have learned and developed in several media skills.
- 21. During the making of this magazine, I went through several changes of the magazine layout, with the cover especially. I changed my initial cover page picture to my present cover page picture now. And to show the change in images, I added my initial cover page to my contents page
- 22. In the next slides I show you how I integrated my ideas and images into one final product for my audiences Here are step by step pictures of how I brought all my ideas and combined them into one.
- 23. STEP ONE Add masthead, font and color to my magazine Add an eye- catching puff to the cover
- 24. STEP TWO Add cover story Add pug. To grab attention
- 25. STEP THREE Add main cover line story
- 26. STEP FOUR Add the rest of the cover lines. Add cover picture.
- 27. STEP FIVE Combine everything together. Finished product
- 28. Another way in which I integrated technologies- software, hardware and online- in this project is by creating my very own Blog to help a variety of audience know more about what my final product will consist and to allow them to see the step by step stages of how the final product came together as one. In my blog I also included, the budget used , the actors/characters used, the location used and the software as well as hardware products used.
- 29. 1. On average how often do you purchase magazines Daily Once a week Once a month 2. What are your favorite types of magazines Fashion & beauty Celebrity/tabloid Music/entertainment Food/Travel
- 30. 3. What types of articles do you usually skip in magazines Surveys Personal experiences Interviews recipes Self esteem articles Educational articles 4. Do the magazines you buy influence The way you dress Wear your hair What products you buy What music you listen to
- 31. I used questionnaires on my intended audience and unintended audience. This helped me to know more about what my audiences think of my finals product. And most of the intended audiences gave positive feedback and were pleased and happy with the finished media text.
- 32. Thank you for watching
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