Crisis Communications Management: What Executives & Managers See and Hear When Communicating with Communication Professionals Presented By: George Earl.
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Crisis Communications Management:
What Executives & Managers See and Hear When Communicating with Communication Professionals
Presented By:
George Earl Johnson, Jr. Communications Director
Oklahoma Department of Human Services _________________________________________________________________________________
A Short List– May 10, 2010 Tornados Claim five Lives – H1N1 – Trooper Gate – Foster Care Shootings – Edmond Apartment Fires – January 2009 Ice Storms – Christmas Eve 2009– Wild Fires in Metro– Bicycle Bob Killed in Edmond – National Health Care Crisis 2009– 2010 $1.2 billion State Revenue Failure – Cutting Meals to Elderly – Job Losses – Employee Furloughs
Fast Facts about Oklahoma Media …What You have To Work With…– 44 Daily Newspapers– 177 Weekly Newspapers– 211 Other Print Publications [magazines\college\
faith\etc.]– 40 Television Stations
– 22 UHF & VHF Metro & Non Metro Commercial – 18 Non Commercial, Non Metro and Low Power
– 221 Radio Stations– 17 Cable Systems– 17 Outdoor Companies – ??? Social Media (new ones come up every
week???)SOURCE: PSA Research.com\OK Association of Broadcasters\OK Press Association
– Spokespersons give their organizations human form– They connect with their audiences– They are made; few are born– They don’t just read statements; they are the
statements– They are committed, not showy– They are not full of themselves at the end of the
day…
SOURCE: Adapted from CDC CERC
Please go to www.CDC.gov for detail CERC Training Information…
• Getting Through The First 24 Few Hours– Assemble Your Crisis Team– Get the Facts On Topic & Related Issues– Communicate Quickly & Accurately– Show Compassion [sincerely] – Then Handle Tough Issues Up Front– Fire & Law Enforcement get this one today…– The Rest of Us are Playing Catch-up…
– Is My Family and Am I Safe?– What have you found that may affect me?– What can I do to protect myself and my family?– Who caused this?– Can you fix it?
SOURCE: Adapted from CDC CERC
Please go to www.CDC.gov for detail CERC Training Information…
– Don’t Over-reassure– Acknowledge that there is a process in place– Express wishes– Give people something to do– Ask more of people– Consider the ‘What if Questions’
SOURCE: Adapted from CDC CERC
Please go to www.CDC.gov for detail CERC Training Information…
Judy Wallman, a professional genealogy researcher in southern California , was doing some personal work on her own family tree. She discovered that Congressman Harry Reid's great-great uncle, Remus Reid, was hanged for horse stealing and train robbery in Montana in 1889.
On the back of the picture Judy obtained during her research is this inscription: 'Remus Reid, horse thief, sent to Montana Territorial Prison 1885, escaped 1887, robbed the Montana Flyer six times. Caught by Pinkerton detectives, convicted and hanged in 1889.'
Believe it or not, Congressman Reid's staff sent back the following biographical sketch for her genealogy research:
_________________________
"Remus Reid was a famous cowboy in the Montana Territory . His business empire grew to include acquisition of valuable equestrian assets and intimate dealings with the Montana railroad. Beginning in 1883, he devoted several years of his life to government service, finally taking leave to resume his dealings with the railroad. In 1887, he was a key player in a vital investigation run by the renowned Pinkerton Detective Agency. In 1889, Remus passed away during an important civic function held in his honor when the platform upon which he was standing collapsed."