@NicoleMatejic Crisis Communications in the social media battlespace from Battlefield to Boardroom
Crisis Communications in the Social Media Battlespace: from battlefield to boardroom
Apr 11, 2017
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@NicoleMatejic
Crisis Communicationsin the social media battlespacefrom Battlefield to Boardroom
@NicoleMatejic
@NicoleMatejic
The battlefieldTelling tales of terror
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@NicoleMatejic
The new terrorists are just as comfortable in cyber space as they are handling weapons & explosives.”“
H.E. Deputy Director General Ambassador Alexander Vershbow, NATO 2015
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29 September 2015CT raid in Saudi Arabia
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• 3 rifles.• 4 handguns.• small cache of ammunition.
• various IDs• cash (2 wallets)
29 September 2015CT raid in Saudi Arabia
@NicoleMatejic
• 3 rifles.• 4 handguns.• small cache of ammunition.
• various IDs• cash (2 wallets)
29 September 2015CT raid in Saudi Arabia
• 16 mobile phones.• 3 sat-navs.• 1 handy-cam.• 2 portable battery packs.
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The new threats we face have a significant new dimension… they include sophisticated propaganda & disinformation.
“
”H.E. Deputy Director General Ambassador Alexander Vershbow, NATO 2015
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Rarely have we had to deal with such well-financedwell-orchestratedslick & unrelentinginformation & media campaigns.”
“
H.E. Deputy Director General Ambassador Alexander Vershbow, NATO 2015
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Propaganda of the Deed. The idea that terrorist attacks need to be visibly impressive to gain public attention.
Now with unwanted brand associations.
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The modern battlefield is not in Iraq, Syria or Afghanistan…
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The modern battlefield is not in Iraq, Syria or Afghanistan…
it’s in your hand.
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The boardroomTelling tales for sales
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Content Marketing is weaponised storytelling. “
”~ Chris Brogan
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WEAPONISEDCONTENT
Behavioural based advertising. The sneaky psychology of marketing & advertising.
Targeting & retargeting.Influencing window shoppers into buyers.
API and amplification. Content you ‘Like’ follows you around the web.
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Social media is about sociology and psychology more than technology.
“”~ Brian Solis
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Online narratives create offline perceptions that fuel real world actions.
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No tolerance for buzzwords & bullshit.Audiences are fatigued by clickbait headlines.
People readily believe misinformation.Promulgation of facts to influence is now harder than ever.
The clickbait economy dominates newsfeeds. Audiences are fatigued and disillusioned - but they’re still clicking …
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Social media doesn’t tell us what to think…
~ anon
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Social media doesn’t tell us what to think…
~ anon
It tells us what to think about.
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www.thenewdaily.com.au
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Marketing is no longer about the stuff that you make, but about the stories that you tell.
“” ~ Seth Godin
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source: Pinterest
Understanding Big datain a semiotic context is now critical.
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Publicly facing social media content
Social data
The
sociali ceberg
media
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Volume
TRADITIONAL BIG DATA
Veracity
Velocity
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Volume
TRADITIONAL BIG DATA MEANINGFUL BIG DATA
Veracity
Velocity
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Volume
TRADITIONAL BIG DATA MEANINGFUL BIG DATA
Variety
Veracity
Velocity
@NicoleMatejic
Volume
TRADITIONAL BIG DATA MEANINGFUL BIG DATA
Variety
Veracity
Velocity
Strategic Elements
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Volume
TRADITIONAL BIG DATA MEANINGFUL BIG DATA
Variety
Veracity
Velocity
Strategic Elements
Spatial Identity
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SOCIAL DATA INTELLIGENCE
REAL TIME SENTIMENT ANALYSISEARLYWARNINGINDICATORS
MAP RISK FOR STRATEGIC PREPAREDNESS
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This war is about winning
hearts and minds.
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TELL YOUR OWN STORY… OR SOMEONE
ELSE WILL
The plan is to have a plan, before you need plan!
Start and be open to conversations that matter to your audience at critical times.
Think content.
@NicoleMatejic
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