Crimsonwing presents at Convergence Europe 2014

4 – 6 November 2014Barcelona, Spain

Integrating Dynamics & eCommerce David Walsh, CEO & FounderKees Brussen, CTO

Agenda

• Introduction• Key elements of a successful integration• Why & How• Integrating with AX• Case Studies• Q&A

About…

Omni-channel commerce

• Customer in driver seat

• Uniform information, channels in sync

• Experience & customer journey driven

• Shared profile• Shared stock• Social integration• Customer service

Key elements

Why integrate?

Better processes GrowHappy customers

Integrating with Dynamics AX

• Web services• XML• Synchronously • A-synchronously• API

• Master data management• External, file based• App framework, through Windows Azure

Case study: KNHS

Dutch Royal Equestrian Federation

210.000+ members7000+ events900.000 starters

Multiple touch pointsSelf service & eCommerce

KNHS - InfrastructureMember/

organisation

Owned channels

Web and app

Staff, members, organisations / associations

HTML5 web portals + app framework

KNHS Business solutionMicrosoft Dynamics AX + Dynamics for Membership

External channelsWeb shops

One integrated system

HTML5 web portals

Owned & external eCommerce

Lower operational costs

Lower workload

Flawlessadmin

Q&AAny question?

Thank you

Come and see us on Stand #23!

www.crimsonwing.com