Crick Water's presentation at eComm 2008

Ribbit Confidential December 7, 2007Silicon Valley’s First Phone Company 2

— AT&T Chairman and CEO, Randal StephensonNovember 28, 2007

Networks “are all going to be open over time”

Ribbit Confidential December 7, 2007Silicon Valley’s First Phone Company 3

“ability for people to develop applications for the network that anyone can get

access to”

• Java-based mobile apps,

• on 3G phones,

• on the AT&T network

Ribbit Confidential December 7, 2007Silicon Valley’s First Phone Company 4

Open TelephonyNetwork

Ribbit Confidential December 7, 2007Silicon Valley’s First Phone Company 6

Silicon Valley’s First Phone Company

Ribbit Confidential December 7, 2007Silicon Valley’s First Phone Company 7

Ribbit brings Silicon Valley’s approach and processes to

telephony innovation.

Team Technology Business Innovation+ +

Telecom veterans

Web 2.0 professionals

Certified carrier-grade

Web programmable APIs

Retail products

Developer ecosystem

“Revenue-Share” retail outlet

Wholesale enterprise services

Ribbit Confidential December 7, 2007Silicon Valley’s First Phone Company 8

“Voiceware”

Computers Telephony

Applications

Ribbit Confidential December 7, 2007Silicon Valley’s First Phone Company 9

The Ribbit SmartSwitch is built on a Lucent certified, carrier-grade CLASS 5 soft switch.

Ribbit API

Redundancy

HTTP

3rd Party Extension

s

Provisioning /

Configuration

Authentication

Messaging

Call Control

Contacts

Billing Ribbit App. FLASH API Server

Security XML API

DB ServiceResource

ManagementRouting Call Control

Media Server

SIP XMPP Skype MSN YahooFlas

hSalesforce Connector

Technology - The Ribbit SmartSwitch

Ribbit Confidential December 7, 2007Silicon Valley’s First Phone Company 10

The Ribbit SmartSwitch is built on a Lucent certified, carrier-grade CLASS 5 soft switch.

Ribbit API

Redundancy

HTTP

3rd Party Extension

s

Provisioning /

Configuration

Authentication

Messaging

Call Control

Contacts

Billing Ribbit App. FLASH API Server

Security XML API

DB ServiceResource

ManagementRouting Call Control

Media Server

SIP XMPP Skype MSN YahooFlas

hSalesforce Connector

Technology - The Ribbit SmartSwitch

Ribbit Confidential December 7, 2007Silicon Valley’s First Phone Company 11

The Ribbit SmartSwitch is built on a Lucent certified, carrier-grade CLASS 5 soft switch.

Ribbit API

Redundancy

HTTP

3rd Party Extension

s

Provisioning /

Configuration

Authentication

Messaging

Call Control

Contacts

Billing Ribbit App. FLASH API Server

Security XML API

DB ServiceResource

ManagementRouting Call Control

Media Server

SIP XMPP Skype MSN YahooFlas

hSalesforce Connector

Technology - The Ribbit SmartSwitch

Ribbit Confidential December 7, 2007Silicon Valley’s First Phone Company 12

The Ribbit SmartSwitch is built on a Lucent certified, carrier-grade CLASS 5 soft switch.

Ribbit API

Redundancy

HTTP

3rd Party Extension

s

Provisioning /

Configuration

Authentication

Messaging

Call Control

Contacts

Billing Ribbit App. FLASH API Server

Security XML API

DB ServiceResource

ManagementRouting Call Control

Media Server

SIP XMPP Skype MSN YahooFlas

hSalesforce Connector

Technology - The Ribbit SmartSwitch

Ribbit Confidential December 7, 2007Silicon Valley’s First Phone Company 13

Consumer Extensions

Ribbit Amphibian

Ribbit Amphibian

Dev. Services Reports QOS/ SLA Distribution Billing OSS/BSS

API’s

Open API’s

Enterprise

Consumer, Enterprise Ribbit Apps + 3rd Party Dev. Apps

Technology

PSTN VoIP VoIM

Ribbit SmartSwitch™

Integrated Telephony / Communication Gateways

Browser

MSN, GoogleTalkSkype

Flash Phone Gateway

Ribbit ApplicationsDeveloper Applications

“SIP” PhonesDual-modeWi-Fi/MAX

LandlineMobile

Ribbit for SalesforceRibbit for Salesforce

ConsumerEnterprise

Ribbit Earth. etc.

Ribbit Earth. etc.

American Heroes,

etc.

American Heroes,

etc.

The Platform

Ribbit Confidential December 7, 2007Silicon Valley’s First Phone Company 14

Demo

Ribbit Confidential December 7, 2007Silicon Valley’s First Phone Company 45

Silicon Valley’s First Phone Company

Ribbit Confidential December 7, 2007Silicon Valley’s First Phone Company 62

Open Handset Platform

Giving developers access to the world’s most innovative handset.

Apple iPhoneApple iPhone

Ribbit Confidential December 7, 2007Silicon Valley’s First Phone Company 63

Open Mobile OS

Giving developers access to the world’s next handset operating system.

Google AndroidGoogle Android

Ribbit Confidential December 7, 2007Silicon Valley’s First Phone Company 64

Giving developers access to the world’s telephony network. http://developer.ribibit.com

Join us and create your own your own voiceware.

An eComm 2008 presentation –

http://eCommMedia.com for more