Credentials_Shine Research & Services

LET YOUR CONSUMERS BE YOUR BUSINESS GUIDE

[email protected] II www.shineresearch.in

Shine Research & Services Private Ltd An Introduction…

Data are essen:al, but business performance improvements and compe::ve advantage arise from appropriate analysis and inferences that allows us to predict and op:mize outcomes.

Advanced Technical Methods are the way to collect instant quality data and analyze that effec:vely.

We believe in the importance of correct data from the target group.

Core Philosophy �

Col lec&on of empirical data is the essence of research.

T e c h n o l o g y enables more accurate and &mely data

F a s t e r a n d authen&c data enables be:er, &melier decisions as well as be:er business insights

© 2015 SRS Pvt Ltd. All Rights Reserved -‐ Privileged and Confiden&al

About Us�

Our Experience: With more than a decade of experience of local flavours of the diversified culture of India, We built up local reach and prac:cal understanding of the market. Who are We: •  Our team comprises of professional with more than 10 years experience in

Market Research Industry. •  One of the pioneer organiza:on implemen:ng complete digi:za:on in data

collec:on process •  We are having Pan India field presence with the team experienced and

capable on working with newer technologies •  Data Quality and :mely process are the main focal points for any project

execu:on; that makes us to upgrade with newer technology and past experiences

Effec&ve research comes from those who’ve had &me to learn their markets.

An experienced market research company with advanced and largest field capabili&es


Our Team�Management Team:

Shubha Tiwari

• Deep MR experience • +7 years of experience in Research design and Project management • Conducted various methodologies i n Quan: t a:ve a s we l l a s Qualita:ve to deliver the best feasible business solu:ons • Exposure to various industry v e r : c a l s a s FM CG , F o o d , Automo:ve and Social development

Chandan Kumar

• Core exper:se in Opera:on and Project Management • Experienced in handling various mul:-‐loca:on and large sample sized projects • 15+ years experience in market research industry • Vast experience in Technology oriented data collec:on methods


Our Team�Expert Team:

Dimple Gupta, Sr. Advisor Qualita&ve Research

She is a qualified qualita:ve researcher with overall industry experience of 16 years, of which more than 11 years’ experience is in market

research. Worked with IMRB Interna:onal for 5 years and for TNS, India for 4 years. Headed the Interna:onal Division at TNS India and the

key responsibili:es included – research design and planning, client servicing, resource and team planning and managing overall sourcing

and implementa:on of projects.

Abhishek Goyal, Sr. Advisor Quan&ta&ve Research

With an overall experience of more than 12 years in Market Research, Strategic Planning, management consultancy, financial closures and

interna:onal trade, he carries 10 years of rich research industry experience set-‐off the journey with IMRB Interna:onal. Highly skilled in

formula:ng strategies to exploit business opportuni:es and exposed to all facets of management consul:ng, he has worked with Clients

from different industry ver:cals like Automo:ve, Telecom, FMCG, Retail, Healthcare, Adver:sing & Promo:ons, Royal Families, MNCs, etc.

Some of the prominent Client serviced are Honda, Toyota, Skoda, HP, LG, Adani, SBK Holding, Kotak, Lloyd's, congressmen of US senate

among many more.


Our Services�

What we do ? A c o m p l e t e bouquet of all type of research services

What we deliver ? Real data based business insights

Qualita:ve Tools

FGDs / IDIs / Triads

Ethnography / Observa:on

Online Research Communi:es

Quan:ta:ve Tools

F2F interviews-‐ Household / Corporate

Telephonic Interviews-‐CAPI

Web Interviews-‐ Online Panel

USP……………… Instant Solu.ons •  Technology Led Approach with advanced as well as unconven:onal ways of data collec:on

such as….mobile apps for self comple&on surveys / diaries to be filled; Use of social media to gather the trends and quick opinions via consumer groups & communi:es

•  We propose the 100% digital data collec&on in the field via Laptops / Tablets / Mobile

Data-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐>Insights-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐>Business Solu&ons

•  New Product Development / Concept testing •  Brand image & equity •  U&A studies •  Customer / Vendor / Employee satisfaction •  Dealer / Retailer Performance evaluation •  Ad testing •  Impact Assessment Study

•  Price Research •  Demand estimation studies •  Sales Forecasting studies •  Mystery Audits •  Automotive Clinics •  Market Feasibility Study •  Baseline Study •  Benchmarking


How we Work �Standard Opera&ng Procedures

Briefing

Research design Fi

eld

wo

rk

Analysis Servicing Reporting

Research design Coordination Analysis Servicing

Fieldwork, DE, QC1

Reporting

Qualitative Recruitment

Analyst/Moderator

Coordinator

QC2

Analyst

Coordinator

Outsourcing

Verbal Debrief

Pre- screening

Toplines Presenta&on

Quantitative

Inte

rface

FW Update


Reach�UAE Singapore India

NORTH EAST WEST SOUTH

New Delhi (HQ) Jammu Kolkata (RO) Mumbai (RO) Bangalore (BO)

Lucknow Allahabad Ranchi Ahmedabad Mangalore

Amritsar Jaipur Patna Surat Chennai

Ludhiana Panipat Asansol Nagpur Hyderabad

Kanpur Bareilly Guwaha: Indore Kochi

Chandigarh Varanasi Bhubneshwar Pune Vizag

Agra Raipur Bhopal Coimbatore

Meerut Muzzaffarpur Sholapur Vijaywada

Shimla Kolhapur Madurai

Pa:ala Nasik Guntur

Local Team Presence in India:


Quality Assurance �Field

Supervisor Opera&on Manager

Project Manager Researcher

Project detailed Briefing & checks on all materials

Mock Calls

Debriefing

Immediate Checks-‐ GPS Tracking and real .me uploaded data checks

Pre Screening (Recruitments)

Post-‐Ques:onnaire Verifica:ons-‐ Back-‐checks, Scru.ny, Quota Checks and cleaning

Regular Data Backups-‐ Regular data uploads and backup to avoid data loss

Confiden:ality-‐ Analysis and findings are kept confiden.al under strict norms

The following quality control measures are usually put in place in all our research projects: •  All Interviewer ID are captured on the data collec:on instrument (ques:onnaire) and analyzed for quality assurance •  All respondents names, addresses and telephone numbers are captured for call-‐back & valida:on purpose. Contacts are

recorded to establish strike rate. •  Pilot tested ques:onnaires prior to use in the field. •  Experienced Field Opera:ons Supervisors (FSOs) are assigned to our surveys with responsibility to review all completed

ques:onnaires for legibility, accuracy and consistency.


Clients across Industries�

