CREDENTIALS PRESENTATION An introduction to PRimage.

CREDENTIALS CREDENTIALS PRESENTATIONPRESENTATION

An introduction to PRimageAn introduction to PRimage

Results-LedResults-Led

Strategy-OrientatedStrategy-Orientated

Who We AreWho We Are

An experienced and results-driven An experienced and results-driven PR, communications, public affairs PR, communications, public affairs and event management consultancy and event management consultancy

Strategic focus on ROI contributionStrategic focus on ROI contribution Watchwords – Watchwords – energy, expertise, energy, expertise,

success!success!

Judy ViitanenJudy Viitanen PR, public affairs and strategic communication specialist, PR, public affairs and strategic communication specialist,

with over 25 years’ senior in-house and agency experience. with over 25 years’ senior in-house and agency experience. Strong provenance in healthcare PR, social media, property Strong provenance in healthcare PR, social media, property PR, marketing, advocacy and campaigning.PR, marketing, advocacy and campaigning.

Judy has a detailed knowledge of the workings of Judy has a detailed knowledge of the workings of government and the changing NHS, coupled with an government and the changing NHS, coupled with an understanding of how policy developments can impact on understanding of how policy developments can impact on business success. business success.

She has a proven track record in advising pharmaceutical She has a proven track record in advising pharmaceutical and health care organizations on how to address the and health care organizations on how to address the political, regulatory and corporate reputation challenges political, regulatory and corporate reputation challenges facing their business, as well as how to manage their facing their business, as well as how to manage their communication with political stakeholderscommunication with political stakeholders.

ValuesValues

Our core values areOur core values are:    :     Knowledge and ProfessionalismKnowledge and Professionalism Integrity and ReliabilityIntegrity and Reliability Enthusiasm and CommitmentEnthusiasm and Commitment Creativity and Energy Creativity and Energy 

ExpertiseExpertise

Media relations and publicityMedia relations and publicity Social media and online PRSocial media and online PR Event management & strategic Event management & strategic

networkingnetworking Political lobbying and awareness-Political lobbying and awareness-

raisingraising Sponsorship strategy and activationSponsorship strategy and activation

Testimonials Testimonials

“ “Judy is a first class Public Relations professional with extensive links and Judy is a first class Public Relations professional with extensive links and experience in the Pharmacy and Healthcare sector. She works well with experience in the Pharmacy and Healthcare sector. She works well with trade and consumer PR alike and has a deft touch in putting across complex trade and consumer PR alike and has a deft touch in putting across complex stories. Judy advises and counsels with expertise and drives to right stories. Judy advises and counsels with expertise and drives to right solutions for all her clients. Diplomatic, engaging and discreet, Judy is an solutions for all her clients. Diplomatic, engaging and discreet, Judy is an excellent choice for any company” excellent choice for any company”

  Gordon Farquhar, Commercial Director (Pharmacy), The Co-operative GroupGordon Farquhar, Commercial Director (Pharmacy), The Co-operative Group

""Judy has an excellent record of developing PR and was instrumental in the Judy has an excellent record of developing PR and was instrumental in the Save Our Pharmacy campaign which generated more letters to MPs at the Save Our Pharmacy campaign which generated more letters to MPs at the time than the Iraq war”time than the Iraq war”

  Ash Soni, Board Member, National Pharmacy AssociationAsh Soni, Board Member, National Pharmacy Association

“ “Judy has great expertise in PR, anticipating and providing accurate, timely Judy has great expertise in PR, anticipating and providing accurate, timely and relevant information, whether it's the long-term planning of and relevant information, whether it's the long-term planning of campaigns, organising specific events, or responding to day-to-day press campaigns, organising specific events, or responding to day-to-day press enquiries”enquiries”

  Charles Gladwin, Editor Chemist & Druggist, Group Editor, Pharmacy, CMP MedicaCharles Gladwin, Editor Chemist & Druggist, Group Editor, Pharmacy, CMP Medica

TestimonialsTestimonials ““I have known Judy for over 20 years, and regard her as a highly focused, committed and I have known Judy for over 20 years, and regard her as a highly focused, committed and

intelligent PR professional who is passionate about the industry in which we operate. Her intelligent PR professional who is passionate about the industry in which we operate. Her work for us over the past 3 years has ensured much clarity and consistency in our corporate work for us over the past 3 years has ensured much clarity and consistency in our corporate communications. Hugely personable, a sunny personality and a delight to work with, she goes communications. Hugely personable, a sunny personality and a delight to work with, she goes above and beyond the call of duty to deliver an exceptional service. I would therefore highly above and beyond the call of duty to deliver an exceptional service. I would therefore highly recommend Judy - she will prove to be a valuable asset to your company, as she has done to recommend Judy - she will prove to be a valuable asset to your company, as she has done to mine"mine"

  Kirit Patel MBE, CEO, Day Lewis PlcKirit Patel MBE, CEO, Day Lewis Plc

“ “Judy is a brilliant event organiser, a superb business person and a great PR and public affairs Judy is a brilliant event organiser, a superb business person and a great PR and public affairs executive. She is very well connected and she will undoubtedly ensure your business is well executive. She is very well connected and she will undoubtedly ensure your business is well placed placed to succeed”

Georgina Craig, Managing Director, G Craig AssociatesGeorgina Craig, Managing Director, G Craig Associates

“ “Judy is a highly experienced professional with a track record of managing complex Judy is a highly experienced professional with a track record of managing complex communicationscommunications

projects with multiple stakeholders”projects with multiple stakeholders”

Beverley Parkin, Director, Policy and Public Affairs, The Royal Academy of EngineeringBeverley Parkin, Director, Policy and Public Affairs, The Royal Academy of Engineering

Diverse ServicesDiverse Services Media:Media: health professional, trade, health professional, trade,

consumer, specialist – all sectors consumer, specialist – all sectors Corporate:Corporate: positioning, profiling, positioning, profiling,

partnershipspartnerships KOLS: KOLS: healthcare professionals, healthcare professionals,

specialists, regulatory experts, specialists, regulatory experts, celebritiescelebrities

Trade: Trade: campaigns for manufacturers, campaigns for manufacturers, wholesalers, industry organisationswholesalers, industry organisations

CConsumers: onsumers: at varying lifestyle stagesat varying lifestyle stages

Diverse IndustriesDiverse Industries Healthcare & WellbeingHealthcare & Wellbeing Consumer Products & ServicesConsumer Products & Services Pharmacy & PharmaceuticalsPharmacy & Pharmaceuticals Property & Real EstateProperty & Real Estate Non-Profit & CharityNon-Profit & Charity Social Media & TechnologySocial Media & Technology Hospitality & LifestyleHospitality & Lifestyle Government & Public AffairsGovernment & Public Affairs

Associations With A Wider Associations With A Wider NetworkNetwork

Offering Strategic Counsel & Offering Strategic Counsel & AlliancesAlliances

Strategic ad hoc advice and support, Strategic ad hoc advice and support, as required as required

Creating opportunities for strategic Creating opportunities for strategic relationships and networking with relationships and networking with influential industry bodies, the influential industry bodies, the media, stakeholders and opinion media, stakeholders and opinion formersformers

Target AudiencesTarget Audiences

The Media – national & regionalThe Media – national & regional Women’s PressWomen’s Press Trade PressTrade Press ConsumersConsumers Industry BodiesIndustry Bodies

PR Account ManagementPR Account Management Agree on measurable and achievable Agree on measurable and achievable

objectives and messagingobjectives and messaging Day to day liaison & bi-weekly reportDay to day liaison & bi-weekly report Monthly meetings with media & Monthly meetings with media &

budgetary updatesbudgetary updates

You are informed and involved every You are informed and involved every step of the waystep of the way

Why PRimageWhy PRimage

Strategic & creative expertise & Strategic & creative expertise & experienceexperience

Track record: successful high-profile Track record: successful high-profile work & results for varied & complex work & results for varied & complex organisationsorganisations

Well-connected, substantial media Well-connected, substantial media networknetwork

Intelligent joined-up 360Intelligent joined-up 360° business & ° business & results-led communications approachresults-led communications approach

Our PromiseOur Promise

PRimagePRimage will help you to: will help you to:

Stand out Stand out from the crowdfrom the crowd

Get noticedGet noticed for all the right reasons! for all the right reasons!

Questions & DiscussionQuestions & Discussion

Thank You!Thank You!

Judy Viitanen, PRimageJudy Viitanen, PRimage

Contact UsContact Us

Telephone: +44(0) 1727874368Telephone: +44(0) 1727874368

Mobile: 07717691845Mobile: 07717691845

Email: [email protected]: [email protected]

Website: www.primage.orgWebsite: www.primage.org