Credentials prepared by Martina Lewis, owner of PR agency MMH Polo Prague, January 2014
Dec 18, 2015
CV in Highlights Martina Lewis has been working as a Marketing & PR consultant for
luxury brands, e.g. Louis Vuitton, Moet&Hennessy, Hublot, Carollinum Group (Dunhill, Montblanc, Simple Concept Store, Carollinum), Swarovski, L’Institute Guerlain
She is a founding partner of the first Czech polo club, La Republica Polo, and organizer of international polo tournament BMW Polo Czech Open sponsored by BMW, Hublot, Veuve Clicquot, B&O, Nespresso, J&T Banka, ABS Jet, and more.
Before starting her own PR agency, MMH Polo, in Prague, she spent 3 years in London in the global role of PR&Communication consultant for Shell and Unilever at Edelman
Over 12 years of experience in communication (PR, advertising, direct marketing, events) working for global agencies like McCann-Erickson, Publicis, Young&Rubicam
CV in Highlights
Personnal interests: horse polo, modern arts, ballet
Education: Masters degree in International trade and diplomacy, University of Economy in Prague
Languages: English, Czech, Russian, French, German
Contact details: Martina Lewis, tel. 00420 724 009239 e-mail: [email protected]
Current clients list Louis Vuitton
Veuve Clicquot, Dom Pérignon, Moet&Chandon, Ruinart, Krug
Hennessy from LVMH portfolio
L’Institute Guerlain
Swarovski
Calzedonia Group (Calzedonia, Intimissimi and Tezenis)
Cruciani C
L'Institute Guerlain
What can we offer
Knowledge of the Czech consumer market and lifestyle brands
Long-term PR experience in fashion segment
International integrated marketing & communications expertise
Contacts and experience with top quality suppliers (designers, photographers, stylists, producers, models, etc.)
Relationship with key chief-editors and media houses
Recommendation of suitable partnerships in areas of Fashion, Art & Design, sports
Complete range of services including press office, events, celebrities, and partnerships
Louis Vuitton
Responsible for PR and CRM since January 2007
PR including interviews, product placement, exclusive photoshootings, celebrities product placement, corporate PR etc.
CRM is taking care of client’s database and mailings
Organizing all LV events for press and clients as well as partnership in Art and media world
Swarovski
Responsible for PR since September 2011
PR including interviews, product placement, exclusive photoshootings, celebrities product placement, corporate PR etc.
Organizing all Swarovski events for press as well as partnership in Art and media world (Cooperation Swarovski and Jakub Polanka, Liběna Rochová on DesignBlok)
Prague Polo Open 2010 followed by BMW Czech Polo Open 2011 and 2012 started the tradition of the only international polo tournament in the Czech
Republic.
On average 500 affluent clients enjoy VIP finals & picnic on the final day.
Media coverage in lifestyle and luxury press and 40min reportage broadcasted on Czech TV, Sport channel. Media partnership with Mlada
Fronta publishing.See more details, press releases and photos on www.larepublicapolo.com
BMW Czech Polo Open 2013 is planned for 30.5.-1.6. in Chuchle racing track with partners BMW, Hublot, Veuve Clicquot, Nespresso and Eden
Island Seychelles.
BMW Polo Czech Open
Dom Pérignon
Introduction of the brand to the Czech journalists
Organising press conference for DP Vintage 1998 and cooperation with Karl Lagerfeld
Creative consultancy on DP event at Karlovy Vary Film Festival
Responsibility for media coverage, agreement with charity organisation and models representing them, identifiing the auction winners, co-creation of the guest list
Organising exclusive interviews with DP chef – Bernard Dance during his visit
Moet&Chandon
Project „Moet loves fashion“
– Cooperation with luxury boutiques in Parizska street reinforcing connection of the brand with the world of fashion
– Decoration with their windows with Moet&Chandon by famous artists and designers before Christmas
– Ensuring medialisation of the event
Ongoing media relations and exclusive coverage
Calzedonia(Calzedonia, Intimissimi, Tezenis)
Responsible for PR in Czech Republic and Slovakia since June 2013
PR including interviews, product placement, exclusive photoshoots, celebrities product placement, corporate PR etc.
Organizing all Calzedonia press-related events, including press days held at the official Calzedonia showroom
Cruciani C
Responsible for PR since November 2013
PR activities including interviews, product placement, exclusive photoshoots, celebrity product placement, corporate PR, press trips, etc.
Responsible for launching the brand on the Czech market
L'Institute Guerlain
Responsible for PR since its opening in Prague in 2007
PR activities including interviews, client events, press events, product placement, corporate PR, etc.