SPORTFIVE CREDENTIALS Manchester, 05 Jan - 12
May 20, 2015
SPORTFIVE CREDENTIALS
Manchester, 05 Jan - 12
Lagardère Group
2
SPORTFIVE is part of the global Lagardere Group
One of the world‟s leading media groups
Member of the aerospace industry
More than 29,000 employees
Operates in more than 40 countries
Turnover 2010: € 7,966m
SPORTFIVE – International HQ and Offices
International Headquarters: Geneva, Hamburg, Paris
International Offices: 9
Club Office Network: 16
Employees: 500+
Core Business - Football
4
Media Rights Marketing Rights Marketing Services
Worldwide marketing of
sponsorship rights
In-depth experience and know-how in professional
sports services
World„s leading football
agency in media rights
marketing
SPORTFIVE – The World’s Leading Football Agency
- Football Confederations: UEFA, FIFA, CAF
- 31 European National Associations
- 15 European leagues and cup competitions
- 250 domestic club marketing rights
Clients - Brands
Case Studies – Sponsorship Acquisiton
Sponsorship Acquisition - 188BET
8
Sponsorship Acquisition – Hanwha Solar
Brokered new platinum partnership deal for
Hanwha Solar to become the exclusive solar
power partner of Bolton FC and the Reebok
Stadium‟
• Commencing 2011/12 season
• Delivered above target rights package
Brokered new platinum partnership deal for Singha Beer to become
the exclusive global beer partner of Chelsea FC
• Commencing 2010/11 season
• 4 year partnership
• Delivered above target rights fees
SPORTFIVE role to work on behalf of club to source appropriate
partner and maximise value
• Met club objectives for brand fit and international
development
• Met brand objectives for premium positioning and
increased distribution channels
SPORTFIVE consulted with both parties to develop a mutually
agreeable package of rights and commercial proposal
“I can honestly say that SPORTFIVE were pivotal in
making this deal happen”
Ben Wells, Head of Marketing, Chelsea FC
Sponsorship Sales – Chelsea FC & Singha Beer
Case Studies – Sponsorship Activation
Sponsorship Activation I Seiko-Epson Corporation
Working within a pan-European activation brief, SPORTFIVE„s services include:
- Launch planning and delivery
- Activation strategy - development and implementation
- Creation of tactical concepts for incentives / promotions
- Maximising ROI on hospitality and ticketing provisions
- Travel and entertainment services for all guests to Old Trafford
- Exploitation of club IP across all mediums
- Manage process of asset submission and approvals
- Toolkit creation for broader sponsorship queries and specific local promotions
- Coordinate with all support agencies (PR, online, creative etc) in relation to
sponsorship
-Facilitate third party support for media valuation services to monitor sponsorship ROI
• Monitoring and tracking branding assets
• Media valuation tracking / reporting
• Creation of local / global promotional activity
• Local market hospitality programmes
• CRM strategies and implementation
• Internal incentivisation projects
• Digital content creation
• Delivery and management of global events
• Matchday promotions
• Development of Social Network Strategies
Sponsorship Activation - 188BET
Activation Example: Chelsea188CUP
A series of Blue Bridge Nights held in Shanghai as part of the
launch for the Chelsea 188CUP
Venue dressed in Chelsea 188CUP branding
Live Chelsea EPL games broadcast to large crowds
Information on Chelsea 188CUP available
Video messages from Chelsea players
Opportunity for fans to open 188BET account
Full entertainment programme
Dedicated Chelsea188CUP website to launch end of June
Latest tournament news
Registration
Chelsea FC content, news, videos etc
EA SPORTS I FAPL Technology Partnership Activation
15
EA SPORTS are the first ever „Official Sports Technology
Partner of the FA Premier League‟
SPORTFIVE appointed as exclusive global activation agency
to maximise ROI and deliver against objectives:
• Development and management of on-screen branding
• Develop comms. channels for new assets: EA SPORTS Player
Performance Index and EA SPORTS Team of the Week
• Development of product integration
• Building mechanisms to drive consumer behaviour and deliver interaction
with new FAPL assets
• Building local and regional promotional opportunities
• Facilitating international media partnerships
• Managing asset inventory : tickets, hospitality, merchandise etc
• Creation of engaging TV content for use in FAPL international
programming
• Development of social networking strategy
Case Studies – Talent Activation
EA SPORTS I Global Talent Acquisition & Activation
Currently retained by EA SPORTS label as dedicated
global football talent agency
• Consultation with Football Council on global talent
selection
• Acquisition of global talent eg. Kaka, Petr Cech
• Management of talent relationships with all
stakeholders eg. players, agents, clubs etc.
• Management of talent through ad shoots, personal
appearances etc
• Management of assets through approval process
• Support service available to all EA markets on
acquisition, activation etc
EA SPORTS I Global Talent Acquisition & Activation
Sportfive negotiated and delivered all player rights and appearance fees / contracts on
behalf of Heineken, for its Global Champions League Advertising Campaign.
Key Successes
- Players were delivered significantly under market value and achieved cost savings of over
30% on acquisition fees
- Working to tight production schedules, all five players were delivered in time and available
for first shoot day (both contractually and logistically).
- Calibre of players was in-line with creative brief and considered a great success by all
stakeholders and the external market.
Heineken I Global Champions League Campaign
“The prestige of the footballers featured is an integral part of our campaign and
SPORTFIVE played a key role in recruiting and managing athletes of the highest
calibre. The agency has a proven track record in working with top football talent
and we are delighted with their work as our chosen partner for this project.”
Tim Ellerton, Global Sponsorship Manager
Heineken International
Heineken I Global Champions League Ad. Campaign
20
PERIMETER ADVERTISING: PREMIER LEAGUE
21
SPORTFIVE Advertisers The World’s Leading Football Marketing Agency
Full Arc LED (200 metres +)
1. Aston Villa
2. Blackburn Rovers – S5 LED
3. Everton FC – S5 LED
4. Liverpool FC – S5 LED
5. Newcastle United – S5 LED
6. Norwich City – S5 LED
7. Sunderland AFC – S5 LED
8. Stoke City – S5 LED
9. West Bromwich Albion
10. Wolverhampton Wanderers
SUNDERLAND
BLACKBURN
STOKE CITY
WEST BROM
WOLVES
EVERTON
NORWICH
LIVERPOOL
SPORTFIVE Exclusive Portfolio
NEWCASTLE
ASTON VILLA
PERIMETER ADVERTISING: CHAMPIONSHIP
24
SPORTFIVE Exclusive Portfolio 1. Barnsley FC
2. Blackpool
3. Burnley FC
4. Cardiff City FC
5. Coventry FC
6. Crystal Palace
7. Doncaster
8. Hull City
9. Ipswich Town
10. Leicester City
11. Middlesbrough FC
12. Millwall
13. Nottingham Forest
14. Peterborough
15. Portsmouth FC
16. Reading FC
17. Watford FC
18. Birmingham City
19. Derby County
Non-Exclusive
MIDDLESBROUGH
BARNSLEY
PORTSMOUTH
CARDIFF WATFORD
IPSWICH
TOWN
LEICESTER CITY
BURNLEY
COVENTRY CITY
BLACKPOOL
BIRMINGHAM CITY
CRYSTAL P
MILLWALL
PETERBOROUGH
HULL CITY
DONCASTER
References
Mr. Ron Gourlay I Chief Executive Officer I Chelsea FC
Mr. Matt Bilbey I Vice President of Football I EA SPORTS
“We are very pleased to be extending our relationship with SPORTFIVE further within the world of football. SPORTFIVE’s relationships and understanding within the football marketplace make them the perfect choice for us in making this new partnership really deliver against our objectives.”
Mr. Andy Scott I CEO I 188BET
“Working with SPORTFIVE on this project has added great value to our business throughout the process.
SPORTFIVE has invaluable knowledge, experience and this together with an exemplary industry
reputation has enabled us to secure such exciting new partnerships with these clubs.”
Mr. Tim Ellerton I Global Sponsorship Manager I Heineken
“The prestige of the footballers featured is an integral part of our campaign and SPORTFIVE played a key role in recruiting and managing athletes of the highest calibre. The agency has a proven track record in working with top football talent and we are delighted with their work as our chosen partner for this project.”
“Chelsea is delighted to be partnering with SPORTFIVE. We want to work with market leaders like
SPORTFIVE and they certainly have the knowledge and experience needed. We expect to work very
closely together to build on the club and our players‟ global image and business reputation.”