INNOVATION by SOMEWHERE, SOMEBODY ALREADY SOLVED YOUR PROBLEM
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INNOVATION by
SOMEWHERE, SOMEBODY
ALREADY SOLVED YOUR PROBLEM
To accelerate the innovation process of technology
driven companies by providing solutions through a
synergy of multidisciplinary skills, our systematic
methodology and cross-industry learning.
MISSION 2
OPEN INNOVATION NETWORK 3
WORKSHOP MARKET DEVELOPMENT PROBLEM SOLVING
INNOVATION
SOLUTIONS 4
CONSULTING
TRAINING
SOFTWARE
RESOURCES
CONSULTING 5
SUCCESS STORIES
CONSULTING 6
Solving any (technical) problem
PROBLEM SOLVING 7
Developing the next generation of a product, process or service
INNOVATION STUDY 8
Mapping new markets and applications for existing products,
technologies or processes.
MARKET DEVELOPMENT 9
WHAT IS INNOVATION?
To innovate: to make changes in something established,
especially by introducing new methods, ideas, or products
Innovation is the development of new values through solutions
that meet new requirements, inarticulate needs, or old
customer and market needs in value adding new ways.
Innovation: an improvement to something already existing.
SOLUTIONS 12
CONSULTING
TRAINING
SOFTWARE
1
3
2
What values do we want?
What resources do we have?
Where to look for inspiration? If we change, do we gain?
4
CREAX METHODOLOGY
1
3
2
What values do we want?
What resources do we have?
Where to look for inspiration? If we change, do we gain?
4
CREAX METHODOLOGY
DNA
HOLLOW
CONICAL
BRITTLE
RIGID
ROUND
SURFACE
TRANSPARENT
FLAT (BOTTOM)
TO HOLD LIQUID
TO NEST
TO BREAK
TO KEEP SHAPE
TO HOLD
TO GRIP
TO INDICATE
TO STAND
PROPERTIES FUNCTIONS
PRODUCT DNA 15
DESCRIBE A IN WORDS
PRODUCT DNA 16
FUNCTIONS VS SOLUTIONS 17
FUNCTIONS STAY, SOLUTIONS CHANGE
DNA
COMPARISON TO
SIMILAR DNA
ANALOGY
PRODUCT DNA 18
PROPERTY - FUNCTION 19
PROPERTY - FUNCTION 20
INSPIRATION FROM PATENTS
505 unique patents on Tea Bags
21
UNCLE BEN’S RICE BAG 22
OTHER
DOMAINS
FUNCTIONS
PROPERTIES
porous
SUBJECT
to contain
DNA ANALOGY
a glass
24
OTHER
DOMAINS
FUNCTIONS
PROPERTIES
A GLASS OF WATER 25
porous rigid
brittle
transparent
round
surface
to hold
to indicate
to contain
to nest
conical
to grip
to stand
to heat to clean
1
3
2
What values do we want?
What resources do we have?
Where to look for inspiration? If we change, do we gain?
4
CREAX METHODOLOGY
DNA
COMPARISON TO
SIMILAR DNA
VARIATION OF
PROPERTIES
ANALOGY VARIATION
PRODUCT DNA 27
Porosity Shape
To contain
To stabilize
To inspect
To hold
To insulate
Transparency Surface
FU
NC
TIO
N
PROPERTY
VARIATION OF PROPERTIES 29
DNA VARIATION, EXERCISE 30
STATE 31
Liquid snow chains
to grip
Pancake spray
to cook
Solid Liquid Gas
STATE 32 Field
Inductive pad
to charge
Laser spark plugs
to ignite
Bone conduction, Dresden war memorial
to disperse
PULSATION
SU
PER G
LASS
33
Vibrating mascara
to apply
Continuous action Pulsating action Resonance mode
Solid Segmented solid Solid powder
FRAGMENTATION 34
Segmented label
to take with you
Segmented cooking pot
to save
SURFACE 35
Finned cup
to crush Dimpled ball
to glide
Smooth surface 2D protrusions 3D protrusions
POROSITY 36
Perforated lid
To pour
Hollow foam
to insulate
Solid Hollow Multiple hollow
AUTOMATION 37
Self teaching thermostat
to control
Stone brick printer
to pave streets
Human + semi
automated tool
Fully
automated tool Human
SHAPE 38
Chewing gum container
to fit
Double function Ketchup packet
to dip & squeeze
Axi symmetric Fully 3D Plane
TRANSPARENCY 39
Bird-Protection glass
to detect
Opaque construction Partially transparent Transparent
Transparent Post-it
to indicate
COLOUR 40 No use of
colour
Binary use of
colour
Full spectrum
use of colour
Colour changing shirt
to detect Camouflaged satellite dish
to hide
COORDINATION 41
Soap with ink marking
to clean Seasoning inside shotgun shell
to flavor
Coordinated
action
Action during
intervals
Non- coordinated
action
FLEXIBILITY 42 Immobile Multiple joints Completely flexible
Flexible car
to deform
Foldable boat
to transport
SENSES 43 One Sense Two Sense Many Senses
Whiskey smoking chips
to flavour
Touch screens with touch
to feel
INTEGRATION 44
Wetsuit with life jacket
To float
keybrid
to connect
Mono system Bi system Poly system
COMPONENTS 45 Similar components Different components Component and
negative component
Philips fl starters
to remove/install
Adjustable hot sauce
to vary
MARKET 46
Paris bike rental service
to transport
Coca cola custom soda fountain
to purify
Product Experience Service
INFORMATION 47 Control trhough
intermediary
Addition of
feedback
Direct
control
Colour changing label
to indicate freshness
Egg-perfect timer
to indicate temperature
SYMMETRY 48 Symmetrical system Partial asymmetry Matched asymmetry
A twisted wrench
to grip
Brush with paint can hook
to hang
FIBRES 49
Phase changing textile
to absorb heat
Concrete canvas
to strengthen
Homogenous sheet 2D regular mesh Active elements
DNA VARIATION: SERVICE 50
Solid Segmented solid Solid powder
FRAGMENTATION 51
Islamic Barbie doll
Movie night for ladies
Single (parent) vacations
Car sharing
AUTOMATION 52
Self-register
Human + semi
automated tool
Fully
automated tool Human
iTunes Genius function
TRANSPARENCY 53
IKEA facts & numbers
Opaque construction Partially transparent Transparent
FLEXIBILITY 54 Immobile Multiple joints Completely flexible
Personalized shoes Personalized furniture
INTEGRATION 55
Social media
Mono system Polysystem Bi system
SENSES 56
Aroma marketing “Mood sensing”
software
One sense Many senses Two senses
EXPERIENCE 57
Experience coupons
Product Experience Service
INFORMATION 58 Control trhough
intermediary
Addition of
feedback
Direct
control
Tracing packages Active radar alert
SOLUTIONS 59
CONSULTING
TRAINING
SOFTWARE
A FOR INNOVATION
CREATIVE THINKING: COMMITMENTS 62
Alex Osborn
1. Postponement of judgment
2. Quantity breeds quality
3. Hitchhiking
4. Freewheeling
WWW.CREAX.COM
Pieter Van Lancker Innovation Trainer Innovation Engineer [email protected]
Engelse wandeling 2f 8500 Kortrijk (be) + 3 2 5 6 2 3 9 4 9 4 [email protected]
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