Creatrix 2011 Overview Of Creatrix & Business Applications

Creatrix is a registered trademark of Creatrix, Inc.

CREATRIX® Accelerating Rapid Innovation through greater Creativity and Risk Taking in People

Jacqueline Byrd, Ph.D.

Creatrix is a registered trademark of Creatrix, Inc.

According to a major new IBM (NYSE: IBM) survey—May 2010

Less than half of global CEOs believe their enterprises are adequately prepared to handle a highly volatile, increasingly complex business environment. CEOs are confronted with massive shifts – new government regulations, changes in global economic power centers, accelerated industry transformation, growing volumes of data, rapidly evolving customer preferences – that, according to the study, can be overcome by instilling “creativity” throughout an organization.

Creatrix is a registered trademark of Creatrix, Inc.

Creatrix® is an innovative approach to accelerating creativity and risk taking within individuals, teams and across organizations.

The Innovation Equation Creativity * Risk Taking = Innovation

Creativity---The ability to imagine new ideas and possibilities

Risk Taking---Driving an idea forward in the face of adversity

Innovation---The act (risk taking) of introducing something new (creativity)

Creatrix is a registered trademark of Creatrix, Inc.

Assumption 1: Everyone can be more creative and take more risks than they currently are.

Assumption 2: We don’t need everyone to be anInnovator, but everyone stretching to be more creative and take more risks to bring forth thenext great ideas!

Empower Yourself Empower Your Teams Empower Your Organization

To be more Innovative!

Creatrix is a registered trademark of Creatrix, Inc.

“What I’m actually saying is that when the world is flat, the biggest competition is between you and your imagination.”

Thomas Friedman

Creatrix is a registered trademark of Creatrix, Inc.

Creatrix® gets results!

• Developing high potential innovative leaders

• Building innovative organizations and corporate cultures

• Building innovation teams that can generate results

• Working with leaders so they can lead innovatively and recognize and foster innovative talent in others

• Developing organizational strategies that are innovative—not business as usual!

• Helping entrepreneurs & intrapreneurs be successful

Creatrix is a registered trademark of Creatrix, Inc.

Creatrix® Is Proven!

3mAdmideastAppleton PaperBankinsureBMWBolinBoston ScientificCalifornia Administrators OrgCapella UniversityCargillCarlson CompaniesCharter CableCordis DowDatacardDupontErdman AnthonyGeneral MillsGoodyearGreat River EnergyIncubator IncInnogenetics IntelJohn DeereJohnsTechJ&JLebanan Ministry of FinanceLaing & O’Rourke

Land O’LakesMedtronicMMICMcNeilMoneygramMTSNational Health Service –UKOptions Clearing CorporationPDIPrecision GasketRocheSacramento CountySchwanSt. Catherine UniversityStarkey LabsState of MinnesotaSiemensThrivent FinancialTouchstone TorstarTraneTycoUnisys University of MinnesotaVMMAYum

Creatrix is a registered trademark of Creatrix, Inc.

Creatrix® Benefits—what our clients say…..

Increased awareness of the importance of innovation across the organization.

People and teams have gained an understanding of the behaviors that lead to innovation.

Everyone has realized that they own innovation-not just R & D's job.

Increased the focus on how to remove the barriers that inhibit innovation.

Fostered teams working on innovative solutions to solve the organization's most pressing problems.

Creatrix is a registered trademark of Creatrix, Inc.

The Creatrix® Assessment

Creatrix is a registered trademark of Creatrix, Inc.

www.creatrix.com

• Assesses individual and teams, enabling benchmarking of their Creativity, Risk Taking and capacity to rapidly INNOVATE!

• Quantifies Creativity and Risk Taking at the individual, team and organizational level.

• Identifies the 7 Key Drivers to increasing Creativity and Risk Taking = INNOVATION!

• Challenges the individual, team and organization to increase their innovative capacity by intentionally working on practices to move the score on a Driver.

• Focuses on accountability from the individual level throughout the organization.

• Fosters the Thinking of unique ideas.

• Enables the formulation of the right teams for the right job.

Creatrix is a registered trademark of Creatrix, Inc.

The Creatrix® Drivers

Creatrix is a registered trademark of Creatrix, Inc.

The Creatrix® : The 5 A’s for Success

Apply

Assess

Aim

Activate

ACCELERATE INNOVATION

Assess: Creatrix Assessment, findings & implicationsActivate: Creativity and risk taking tools/techniques Aim: The focus for ideas—the Aim!Apply: Generation of new ideasAccelerate: RESULTS followed by action!

Creatrix is a registered trademark of Creatrix, Inc.

Creativity & Risk Taking are the fundamental competencies needed by individuals and organizations to create the accelerated change and directional shifts necessary for growth and renewal.

Richard E. Byrd, Ph.DOriginator of Creatrix

Creatrix is a registered trademark of Creatrix, Inc.

Bios

Jacqueline Byrd, Ph.D. is the brain behind CREATRIX, an innovative assessment, program and platform www.creatrix.com. The assessment is translated into four languages. She is also President of Creatrix, Inc. a company focused on working with individuals, teams and organizations to become more innovative. The company is based in Minneapolis, Minnesota, USA, but works with clients both nationally and internationally. Dr. Byrd has owned and operated the company for over fifteen years.

As an AUTHOR and SPEAKER, Dr. Byrd has published and addressed the subjects of leadership, team effectiveness, strategies for implementing change, merger and acquisition issues and creating innovative organizations by building the innovative capacity of individuals and teams. She is the author of The Innovation Equation, published by Jossey-Bass and available on Amazon. And she is also the author of Building Tomorrow’s Business Through Innovative Leadership. Her new book, What Can We Learn From Innovators, will be published in 2011.

As an EDUCATOR, Dr. Byrd is currently serving as Adjunct Faculty with St. Catherine’s University, where she teaches Innovation and Entrepreneurship. She has also taught at the Carlson School at the University of Minnesota. Dr. Byrd received her B.A., M.A. and Ph.D. degrees from the University of Minnesota. She has received additional training from the National Training Laboratories (NTL) in complex system change and organization change methods..

. CREATRIX, Inc.

763.476.5815 (office) and 612.386.0953 (mobile)

[email protected], www.creatrix.com