Creativity & Innovation Dr. Rogelio Dávila Pérez ITESM, Campus Guadalajara Email: [email protected]@gmail.com Webpage: .

Creativity & InnovationDr. Rogelio Dávila PérezITESM, Campus GuadalajaraEmail: [email protected]: www.rogeliodavila.com

INTRODUCTION

INTRODUCTION

It seems that due to economic and social forces, the world is taking a shift.

INTRODUCTION

It seems that due to economic and social forces, the world is taking a shift.

BUT, WHAT KIND OF SHIFT?

INTRODUCTION

We are moving from an economy an society build on the logical, linear and computer like capabilities of the information age.

INTRODUCTION

We are moving from an economy an society build on the logical, linear and computer like capabilities of the information age.

Into a new economy and society built on the: inventive, emphatic, big picture thinkerof what is rising in its place: a conceptual

age

Information age

For a century, western society has been dominated by a form of thinking and an approach to life that is narrowly reductive and deeply analytical.

Information ageFor a century, western society has been

dominated by a form of thinking and an approach to life that is narrowly reductive and deeply analytical.

Ours was the age of the “knowledge worker”

Lawyers, physicians, accountants, engineers and executives

Information age

The “knowledge worker” is:

▫“the well-educated manipulator of information and deployer of expertise.”

Information age

The “knowledge worker”:

▫“the well-educated manipulator of information and deployer of expertise.”

▫“People who gets paid for putting to work what one learns at school rather than for their physical strength or manual skill.”

Peter Drucker

Information age

What distinguishes this group from the rest is:

“their ability to acquire and apply theoretical and analytic knowledge.”

Conceptual age

Future jobs will require:

•Creators and empathizers•Pattern recognizers•Meaning makers

Conceptual Age

Future jobs will require:

•Creators and empathizers•Pattern recognizers•Meaning makers

Conceptual Age

Future jobs will require:

•Creators and empathizers•Pattern recognizers•Meaning makers

Artists,

Conceptual Age

Future jobs will require:

•Creators and empathizers•Pattern recognizers•Meaning makers

Artists,Inventors,

Conceptual Age

Future jobs will require:

•Creators and empathizers•Pattern recognizers•Meaning makers

Artists,Inventors,Designers,

Conceptual Age

Future jobs will require:

•Creators and empathizers•Pattern recognizers•Meaning makers

Artists,Inventors,Designers,Story tellers,

Conceptual Age

Future jobs will require:

•Creators and empathizers•Pattern recognizers•Meaning makers

Artists,Inventors,Designers,Story tellers,Big picture thinkers,…

Conceptual age

We are entering a new age, one that prices aptitudes like:

Conceptual age

We are entering a new age, one that prices aptitudes like:

High concept

INTRODUCTION

We are entering a new age, one that prices aptitudes like:

High concept “The capacity to detect patterns and opportunities, to create artistic and emotional beauty, to craft a satisfying narrative and to combine seemingly unrelated ideas into something new.”

Conceptual age

and …

Conceptual age

and …

High Touch

Conceptual age

and …High Touch “Which involves the ability to empathize with others, to understand subtleties of human interaction, to find joy in one’s self and to elicit it in others, and stretch beyond the quotidian in pursuit of purpose and meaning.”

HIGH CONCEPT?

HIGH CONCEPT?

HIGH TOUCH?

AN ICE BAR?

A SEA PARK?

AN I-POD?

A CHAIR?

Why is this shift happening?The change is due to economic and social forces:

Why is this shift happening?The change is due to economic and social forces:

• Abundance

Why is this shift happening?The change is due to economic and social forces:

• AbundanceMaterial abundance that is deepening our

nonmaterial yearnings

Why is this shift happening?The change is due to economic and social forces:

• AbundanceMaterial abundance that is deepening our

nonmaterial yearnings

• Automation

Why is this shift happening?The change is due to economic and social forces:

• AbundanceMaterial abundance that is deepening our

nonmaterial yearnings

• Automation▫Powerful technologies which are eliminating

certain kind of jobs altogether.

Why is this shift happening?The change is due to economic and social forces:

• AbundanceMaterial abundance that is deepening our

nonmaterial yearnings

• Automation▫Powerful technologies which are eliminating

certain kind of jobs altogether.

• Asian

Why is this shift happening?The change is due to economic and social forces:

• AbundanceMaterial abundance that is deepening our

nonmaterial yearnings

• Automation▫Powerful technologies which are eliminating

certain kind of jobs altogether.

• Asian▫Globalization is shipping white-collar work

overseas.

Homework for next class:Read:- Pine, J. & Gilmore, J., (July-August/1998)

“Welcome to the Experience Economy.” Harvard Business Review, Vol 76, Issue 4.

- Pink D., (2006), The Whole New Mind, New York, USA, Riverhead Books, Chapter 3, High Concept, High Touch (centro de copias).

Do- Identify four current business (product or

services) that could be classified as high concept and high touch. Summary of each (4-5 lines) to hand in.