"Creativity, Culture & Innovation, finding new links" ID Campus, Liège

• 1. Creativity, Culture & Innovation, finding new links T. Froehlicher, HEC Management School University of Liege

2. Creativity, Culture, Innovation,Creative ability development, Educational Challenge ? 3. The social dynamics of creation,(P. Cohendet & L. Simon, MosaiC/HEC Montreal)Knowledge Innovation Creation Market Individuals Networks- Communities Projects - Organizations 4. Towards a Creative Economy (P. Cohendet & L. Simon, MosaiC/HEC Montreal)Information society Knowledge based society Creative Society Industrial Society Productive Efficiency Creative Intensity 5. Creative & Cultural Industries institutionalization

• Creative industries, such as music, entertainment and fashion, are driven not by trained professionals but cultural entrepreneurs who make the most of other peoples talent and creativity.

• (C. Leadbeater)

• According to the United Kingdoms Department of Culture, Media and Sport are those industries that are based on individual creativity, skill and talent. They are also those that have the potential to create wealth and jobs through developing intellectual property.

6. 7. 8. 6 sources of inspirationfor a vast reform of higher education in Finland

• Beyond creative industries: design thinking (Brown - IDEO, Sotaama, )

• T-shape organizations & creative workers (Florida, Hamel,)

• Open innovation & cluster attitude (Van Hippel, )

• Human-centric design & designing new usages

• Living lab for daily experimentation (Co-design)

• Bump & connect, a new innovation triangle

9. Cox Review of Creativity in Business November 2005 (+ lessons from )

• I believe that there is an opportunity for some universities to go further, running masters programmes that bring together the different elements of creativity, technology and business I therefore recommend that centres of excellence be created that specialise in such multi-disciplinary programmes encompassing both postgraduate teaching and research.

10. Definitions (Cox Review)

• Creativity is thegenerationof new ideas

• Innovation is the successfull exploitation of new ideas, theprocessthat carries them to new products, services, new ways of running an activity

• Design is whatlinkscreativity and innovation. Itshapesideas to become practical and attractive propositions for users

11. ID-Campus (Liege) 12. 13.