A CRASH COURSE ON CREATIVITY Are you Paying Attention? Assignment To: Prof. Tina Seeling, Stanford University By: Abdullah Sukkar
A CRASH COURSE ON CREATIVITY
Are you Paying Attention? Assignment
To: Prof. Tina Seeling, Stanford University
By: Abdullah Sukkar
1) JARIR BOOKSTOREAre You Paying Attention?
Jarir Bookstore
• There is no security. However, there are big signs that the store is under video monitoring
• They should group things that related to each other, e.g. A4 paper, printers and ink cartages are far away from each other
• It is going to be nice to add some light music
• They have many expert salesmen
• No smile . . .
• I can stay longer in the store
2) AL FARIDAre You Paying Attention?
Al Farid
• The store is full of merchandise, it is so crowd
• The salesman has a good experience
• They should expand the store
• They should have more modern logo and color theme
• Staff should wear a uniform to show professionalism
• Design a creative catalog, to grab customers attention
3) THE BODY SHOPAre You Paying Attention?
The Body Shop
• They have a lot of personal care products
• The smell is really nice and relax me and could make me stay longer
• It is nice, products are categorized by flavor
• The store is for families only . . .
• Open door can let the customers in the mall to smell how good their product and hock them
4) FEEL FREEAre You Paying Attention?
Feel Free
• It needs redesign the store, lights and color theme
• There is a smell (not good one)
• Staff should wear uniform
• Product should be more organized
• Discount is a good strategy to motivate customers
• They should put the logo in English as well to catch non-Arabic speaker customers
5) SPORT TIMEAre You Paying Attention?
Sport Time
• The logo is smart and creative. However, it is not bright enough
• They should have bigger female and kids section
• Promotion will attract new customers
• Lighting is very nice, and the atmosphere is great
• Some creative sketches or posters is recommended
6) 1 STOREAre You Paying Attention?
1 Store
• Great store, great atmosphere
• They keep all valuable things in the middle and there are many professional salesmen
• The ceiling should be a little bit higher
• They have a creative layout
• They have many products, their specialty is not clear