Creativity and insights

Page 1 <img data-url='document/creativity-and-insights.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Creativity and insights' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032221/55ba76d2bb61eb317e8b463c/html5/thumbnails/1.jpg' width='140' height='200' /> CREATIVITY AND INSIGHTS

Page 2 <img data-url='document/creativity-and-insights.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Creativity and insights' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032221/55ba76d2bb61eb317e8b463c/html5/thumbnails/2.jpg' width='140' height='200' /> FIRST THINGS FIRST: FACTS VERSUS INSIGHTS

Page 3 <img data-url='document/creativity-and-insights.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Creativity and insights' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032221/55ba76d2bb61eb317e8b463c/html5/thumbnails/3.jpg' width='140' height='200' /> 5 CURRENT INSIGHT DEBATES

Page 4 <img data-url='document/creativity-and-insights.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Creativity and insights' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032221/55ba76d2bb61eb317e8b463c/html5/thumbnails/4.jpg' width='140' height='200' /> 1. INSIGHTS, INSIGHTS EVERYWHERE

Page 5 <img data-url='document/creativity-and-insights.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Creativity and insights' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032221/55ba76d2bb61eb317e8b463c/html5/thumbnails/5.jpg' width='140' height='200' /> VERSUS

Page 6 <img data-url='document/creativity-and-insights.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Creativity and insights' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032221/55ba76d2bb61eb317e8b463c/html5/thumbnails/6.jpg' width='140' height='200' /> 2. INSIGHTS ARE HARDER TO FIND

Page 7 <img data-url='document/creativity-and-insights.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Creativity and insights' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032221/55ba76d2bb61eb317e8b463c/html5/thumbnails/7.jpg' width='140' height='200' /> 3. DATA IS HINDERING CREATIVITY

Page 8 <img data-url='document/creativity-and-insights.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Creativity and insights' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032221/55ba76d2bb61eb317e8b463c/html5/thumbnails/8.jpg' width='140' height='200' /> VERSUS

Page 9 <img data-url='document/creativity-and-insights.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: Creativity and insights' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032221/55ba76d2bb61eb317e8b463c/html5/thumbnails/9.jpg' width='140' height='200' /> 4. DATA IS INSPIRING CREATIVITY

Page 10 <img data-url='document/creativity-and-insights.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: Creativity and insights' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032221/55ba76d2bb61eb317e8b463c/html5/thumbnails/10.jpg' width='140' height='200' /> 5. FROM MAD MEN TO MATH MEN?

Page 11 <img data-url='document/creativity-and-insights.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: Creativity and insights' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032221/55ba76d2bb61eb317e8b463c/html5/thumbnails/11.jpg' width='140' height='200' /> DIFFERENT INSIGHTS EQUAL DIFFERENT ACTIONS

Page 12 <img data-url='document/creativity-and-insights.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: Creativity and insights' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader043.cupdf.com/reader043/viewer/2022032221/55ba76d2bb61eb317e8b463c/html5/thumbnails/12.jpg' width='140' height='200' /> Want to know more?

Creativity and insights

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